Latin music (genre) Audience in United States

Latin music (genre) logo

Latin music (genre) has an estimated audience of 25,812,483 people in United States. 54.0% are female, 46.0% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Product design, Nationality, Combat sport, Progressive rock.

The average Latin music (genre) fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Product design, Nationality, with strongest over-indexing on Kendra Scott (3.66× the country average). Demographically, the Latin music (genre) audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Latin music (genre) fans

Demographic split for Latin music (genre) audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.3
Estimated audience size25,812,483

Audience persona

The typical Latin music (genre) fan in United States is balanced, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Latin music (genre) in United States
RegionReachAffinity
California4,089,5951.44×
Texas3,546,9251.6×
Florida3,516,0142.01×
New York2,646,2791.83×
Illinois1,155,8001.34×
New Jersey956,8861.46×
Georgia905,2261.14×
Pennsylvania852,8560.98×
North Carolina795,4411.02×
Virginia777,0411.24×
Massachusetts665,8051.31×
Ohio625,9900.79×
Arizona623,9121.18×
Maryland558,1991.26×
Washington525,9971.02×
Michigan499,9420.74×
Tennessee446,1080.86×
Colorado412,9911.02×
Indiana412,4510.87×
Connecticut359,6401.39×
Nevada330,6921.32×
Wisconsin322,1810.83×
Minnesota306,6290.83×
Missouri303,2830.73×
Louisiana302,7250.91×
South Carolina293,9700.76×
Oklahoma291,4561.02×
Oregon257,9120.87×
Kentucky222,6200.69×
Alabama198,9100.55×
Utah188,2220.81×
Kansas152,7180.75×
New Mexico149,2941.15×
Hawaii131,2691.18×
Washington, District of Columbia129,7181.67×
Mississippi125,1750.59×
Iowa123,2350.58×
Arkansas120,1000.56×
Alaska111,3732.02×
Rhode Island75,6410.92×
Nebraska73,3710.57×
Idaho68,7070.53×
New Hampshire68,1170.67×
West Virginia62,0030.52×
Delaware58,9040.83×
Montana50,3420.7×
Maine49,3010.53×
South Dakota42,5910.71×
North Dakota41,4690.78×
Wyoming40,1251.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin music (genre) audience
BrandAffinityCategory
Kendra Scott3.66×Fashion & Accessoires
Product design2.27×Business & Career
Nationality2.25×Politics & Society
Combat sport1.67×Sports
Progressive rock1.92×Music & Radio
Israel1.86×Travel & Leisure
Stamp collecting4.09×Home & Garden
jordy nelson13.24×Sports
Panama2.84×Travel & Leisure
Pro-Ject3.03×Music & Radio
UK garage4×Music & Radio
Bank account1.71×Business & Career
Jordan Fisher5.54×Movies & TV
Personality3.88×Business & Career
Noodle (Gorillaz)1.76×Music & Radio
TeachHUB1.89×Business & Career
Jesse Plemons1.62×Movies & TV
Hebe2.91×Home & Garden
Joshua Jackson2.01×Movies & TV
Nebraska Cornhuskers football1.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin music (genre) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.16
Luxury OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.1
Urban LifestyleOPEN1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Latin music (genre)
CountryShare
United States27.7%
Mexico10.3%
Spain6.8%

See Latin music (genre) audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Latin music (genre) have in United States?

Latin music (genre) has an estimated audience of 25,812,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Latin music (genre) fans?

54.0% of Latin music (genre) fans are female, 46.0% are male, with an average age of 37.3 years.

Which brands do Latin music (genre) fans like most?

Latin music (genre) fans show strongest brand affinity for Kendra Scott (3.66×), Product design (2.27×), and Nationality (2.25×) over the country average.

Where do Latin music (genre) fans live in United States?

Latin music (genre) fans in United States are most concentrated in California (reach 4,089,595), Texas (reach 3,546,925), and Florida (reach 3,516,014). These three regions account for the largest share of the active audience.

What other brands do Latin music (genre) fans also like?

Beyond Latin music (genre) itself, the audience over-indexes on Product design (2.27×), Nationality (2.25×), Combat sport (1.67×), and Progressive rock (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.