Latin music (genre) Audience in United States

Latin music (genre) has an estimated audience of 25,812,483 people in United States. 54.0% are female, 46.0% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Staples (Canada), Las Vegas, Club América, Mexico, MSN.

The average Latin music (genre) fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staples (Canada), Las Vegas, Club América, with strongest over-indexing on Staples (Canada) (3.07× the country average). Demographically, the Latin music (genre) audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Latin music (genre) fans

Demographic split for Latin music (genre) audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.3
Estimated audience size25,812,483

Audience persona

The typical Latin music (genre) fan in United States is balanced, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Latin music (genre) in United States
RegionReachAffinity
California4,089,5951.44×
Texas3,546,9251.6×
Florida3,516,0142.01×
New York2,646,2791.83×
Illinois1,155,8001.34×
New Jersey956,8861.46×
Georgia905,2261.14×
Pennsylvania852,8560.98×
North Carolina795,4411.02×
Virginia777,0411.24×
Massachusetts665,8051.31×
Ohio625,9900.79×
Arizona623,9121.18×
Maryland558,1991.26×
Washington525,9971.02×
Michigan499,9420.74×
Tennessee446,1080.86×
Colorado412,9911.02×
Indiana412,4510.87×
Connecticut359,6401.39×
Nevada330,6921.32×
Wisconsin322,1810.83×
Minnesota306,6290.83×
Missouri303,2830.73×
Louisiana302,7250.91×
South Carolina293,9700.76×
Oklahoma291,4561.02×
Oregon257,9120.87×
Kentucky222,6200.69×
Alabama198,9100.55×
Utah188,2220.81×
Kansas152,7180.75×
New Mexico149,2941.15×
Hawaii131,2691.18×
Washington, District of Columbia129,7181.67×
Mississippi125,1750.59×
Iowa123,2350.58×
Arkansas120,1000.56×
Alaska111,3732.02×
Rhode Island75,6410.92×
Nebraska73,3710.57×
Idaho68,7070.53×
New Hampshire68,1170.67×
West Virginia62,0030.52×
Delaware58,9040.83×
Montana50,3420.7×
Maine49,3010.53×
South Dakota42,5910.71×
North Dakota41,4690.78×
Wyoming40,1251.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin music (genre) audience
BrandAffinityCategory
Staples (Canada)3.07×Business & Career
Las Vegas2.78×Travel & Leisure
Club América5.89×Sports
Mexico2.46×Travel & Leisure
MSN2.12×News
Tigres UANL9.99×Sports
Planet Fitness2.03×Sports
Cumbia6.45×Music & Radio
FC Bayern Munich3.44×Sports
Cruz Azul6.39×Sports
Toyota Supra7.02×Cars & Mobility
Mariachi5.71×Music & Radio
Volaris6.18×Travel & Leisure
Diaper bag2.82×Kids & Family
Chayanne14.58×Movies & TV
Reggaeton2.34×Music & Radio
Jarritos11.96×Food & Beverages
Aubrey Plaza4.87×Movies & TV
El Clásico11.31×Sports
Jack Black4.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin music (genre) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.16
Luxury OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.1
Urban LifestyleOPEN1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Latin music (genre)
CountryShare
United States27.7%
Mexico10.3%
Spain6.8%

See Latin music (genre) audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Latin music (genre) have in United States?

Latin music (genre) has an estimated audience of 25,812,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Latin music (genre) fans?

54.0% of Latin music (genre) fans are female, 46.0% are male, with an average age of 37.3 years.

Which brands do Latin music (genre) fans like most?

Latin music (genre) fans show strongest brand affinity for Staples (Canada) (3.07×), Las Vegas (2.78×), and Club América (5.89×) over the country average.

Where do Latin music (genre) fans live in United States?

Latin music (genre) fans in United States are most concentrated in California (reach 4,089,595), Texas (reach 3,546,925), and Florida (reach 3,516,014). These three regions account for the largest share of the active audience.

What other brands do Latin music (genre) fans also like?

Beyond Latin music (genre) itself, the audience over-indexes on Las Vegas (2.78×), Club América (5.89×), Mexico (2.46×), and MSN (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.