Drawing Audience in United States

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Drawing has an estimated audience of 44,179,950 people in United States. 57.6% are female, 42.4% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Painting, Photography, Nature, Rock music, Crafts.

The average Drawing fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Painting, Photography, Nature, with strongest over-indexing on Painting (2.37× the country average). Demographically, the Drawing audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Drawing fans

Demographic split for Drawing audience in United States
MetricValue
Female57.6%
Male42.4%
Average age38.4
Estimated audience size44,179,950

Audience persona

The typical Drawing fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Painting.

Top regions in United States

Top regions ranked by reach for Drawing in United States
RegionReachAffinity
California6,027,0121.24×
Texas5,898,0301.55×
Florida3,533,0721.18×
New York2,172,2170.88×
Georgia1,624,6871.19×
North Carolina1,535,1931.15×
Pennsylvania1,367,0880.92×
Illinois1,285,7680.87×
Ohio1,249,5760.92×
Virginia1,100,8701.02×
Arizona1,008,6161.12×
Tennessee986,9441.11×
Michigan955,4770.83×
New Jersey938,3200.84×
Washington926,0621.04×
Indiana918,4191.14×
Missouri773,1041.09×
Alabama752,0631.22×
Louisiana713,9471.25×
South Carolina710,2491.07×
Oklahoma686,6811.4×
Kentucky684,7781.24×
Maryland668,3280.88×
Massachusetts637,7860.73×
Colorado577,0150.83×
Mississippi536,9521.48×
Wisconsin514,6100.77×
Minnesota486,0320.77×
Nevada484,5611.13×
Oregon448,2490.89×
Arkansas442,1921.21×
Utah433,3211.1×
Kansas398,7641.15×
Connecticut345,0050.78×
Iowa326,8730.9×
New Mexico314,0391.42×
West Virginia307,4631.49×
Nebraska222,4261×
Idaho212,4110.96×
Hawaii195,7731.03×
New Hampshire102,3830.59×
Rhode Island99,7820.71×
Maine99,7220.63×
Montana99,0450.81×
South Dakota94,2870.92×
North Dakota89,3880.98×
Alaska88,2410.93×
Washington, District of Columbia87,4140.66×
Delaware83,1810.68×
Wyoming48,0610.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drawing audience
BrandAffinityCategory
Painting2.37×Arts & Culture
Photography1.69×Arts & Culture
Nature1.75×Home & Garden
Rock music1.64×Music & Radio
Crafts1.79×Home & Garden
Current events1.52×Arts & Culture
Comedy movies1.58×Movies & TV
Cosmetics1.56×Beauty & Wellness
Televisions1.51×Technology & Electronics
Friendship1.84×Kids & Family
Birds2.38×Pets & Animals
Dogs1.58×Pets & Animals
Child1.53×Kids & Family
Dance1.87×Business & Career
Pop music1.62×Music & Radio
Cats1.74×Pets & Animals
Software1.52×Technology & Electronics
Psychology1.63×Business & Career
Books1.6×Literature
Jewelry1.53×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drawing audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
ExtroversionTHRILL1.49
SustainabilityBALANCE1.45
Early Adopter MentalityPOWER1.33
Design AffinityPREMIUM1.31
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Drawing
CountryShare
United States18.8%
Japan5.2%
China4.3%

See Drawing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Drawing have in United States?

Drawing has an estimated audience of 44,179,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Drawing fans?

57.6% of Drawing fans are female, 42.4% are male, with an average age of 38.4 years.

Which brands do Drawing fans like most?

Drawing fans show strongest brand affinity for Painting (2.37×), Photography (1.69×), and Nature (1.75×) over the country average.

Where do Drawing fans live in United States?

Drawing fans in United States are most concentrated in California (reach 6,027,012), Texas (reach 5,898,030), and Florida (reach 3,533,072). These three regions account for the largest share of the active audience.

What other brands do Drawing fans also like?

Beyond Drawing itself, the audience over-indexes on Photography (1.69×), Nature (1.75×), Rock music (1.64×), and Crafts (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.