Rascasse Audience Intelligence

Drawing Audience in United States

A data profile of the people who buy, follow and care about Drawing in United States — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 44,179,950 people in United States.

#361among Topic in United States#33in Home & Garden

The average Drawing fan in United States is 38.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Painting, Photography, Nature, with strongest over-indexing on Painting (2.37× the country average).

Demographically, the Drawing audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drawing fan in United States is more female, around 38.4 years old, with strong Creativity tendencies and a notable affinity for Painting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drawing profile in United States.

Audience size
44.2M
in United States
Gender
57.6%♀
42.4% male
Age
38.4
average years
Country rank
#496
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drawing fans

57.6% are female, 42.4% are male, average age 38.4.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Drawing audience in United States
MetricValue
Female57.6%
Male42.4%
Average age38.4
Estimated audience size44,179,950
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Drawing audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Drawing audience comes from United States.

Worldwide audience distribution share by country for Drawing
CountryShare
United States18.8%
Japan5.2%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drawing audience in United States is strongest.

Fig. 05

Top regions by affinity

Drawing fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~600K1.66×
02Texas~6M1.57×
03Alabama~900K1.53×
04Oklahoma~700K1.50×
05Kentucky~800K1.45×
06Arkansas~500K1.39×
07New Mexico~300K1.38×
08West Virginia~300K1.38×
09Louisiana~800K1.34×
10Georgia~1.5M1.26×
11North Carolina~1.5M1.19×
12Indiana~1M1.19×
13South Dakota~100K1.17×
14South Carolina~800K1.16×
15California~5.5M1.14×
16Kansas~400K1.14×
17Alaska~100K1.14×
18Arizona~1M1.09×
19Missouri~800K1.07×
20Nebraska~200K1.05×
21North Dakota~100K1.05×
22Hawaii~200K1.03×
23Nevada~400K1.01×
24Utah~400K1.01×
25Virginia~1M1.00×
26Ohio~1.5M0.97×
27Tennessee~900K0.97×
28Pennsylvania~1.5M0.96×
29Idaho~200K0.96×
30Florida~3M0.92×
31Washington~800K0.91×
32Illinois~1.5M0.87×
33Iowa~300K0.87×
34New Jersey~1M0.86×
35Montana~100K0.86×
36Oregon~400K0.83×
37Michigan~900K0.80×
38Wisconsin~500K0.80×
39New York~2M0.78×
40Maryland~600K0.77×
41Colorado~500K0.75×
42Wyoming~50K0.74×
43Connecticut~300K0.73×
44Delaware~90K0.73×
45Minnesota~400K0.71×
46Rhode Island~100K0.71×
47Massachusetts~600K0.64×
48Maine~100K0.63×
49New Hampshire~100K0.58×
50Washington, District of Columbia~70K0.52×
Fig. 06

Affinity by region

Affinity by region — Drawing, United States
0.52×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drawing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drawing audience
#·InterestCategoryAffinity×
01BirdsPets & Animals2.38×
02PaintingArts & Culture2.37×
03DanceBusiness & Career1.87×
04FriendshipKids & Family1.84×
05CraftsHome & Garden1.79×
06NatureHome & Garden1.75×
07CatsPets & Animals1.74×
08PhotographyArts & Culture1.69×
09Rock musicMusic & Radio1.64×
10PsychologyBusiness & Career1.63×
11Pop musicMusic & Radio1.62×
12BooksLiterature1.60×
13Comedy moviesMovies & TV1.58×
14DogsPets & Animals1.58×
15CosmeticsBeauty & Wellness1.56×
16ChildKids & Family1.53×
17JewelryFashion & Accessoires1.53×
18Current eventsArts & Culture1.52×
19SoftwareTechnology & Electronics1.52×
20TelevisionsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drawing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drawing audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.75×
TraditionCONSERVATISM1.59×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drawing audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.05×
Pet OwnershipJOY1.06×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drawing have in United States?

Drawing has an estimated audience of 44,179,950 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Drawing fans?

57.6% of Drawing fans are female, 42.4% are male, with an average age of 38.4 years.

03

Which brands do Drawing fans like most?

Drawing fans show strongest brand affinity for Painting (2.37×), Photography (1.69×), and Nature (1.75×) over the country average.

04

Where do Drawing fans live in United States?

Drawing fans in United States are most concentrated in Texas (reach ~6M), California (reach ~5.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Drawing fans also like?

Beyond Drawing itself, the audience over-indexes on Photography (1.69×), Nature (1.75×), Rock music (1.64×), and Crafts (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Drawing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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