Rascasse Audience Intelligence

Painting Audience in United States

A data profile of the people who buy, follow and care about Painting in United States — modelled from more than twelve digital signal sources. Painting has an estimated audience of 73,721,870 people in United States.

#138among Topic in United States#5in Arts & Culture

The average Painting fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Illustration, Contemporary art, Anime convention, with strongest over-indexing on Illustration (1.58× the country average).

Demographically, the Painting audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Painting fan in United States is more female, around 41.1 years old, with strong Creativity tendencies and a notable affinity for Illustration.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Painting profile in United States.

Audience size
73.7M
in United States
Gender
60.8%♀
39.2% male
Age
41.1
average years
Country rank
#173
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Painting fans

60.8% are female, 39.2% are male, average age 41.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Painting audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.1
Estimated audience size73,721,870
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Painting audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Painting audience comes from United States.

Worldwide audience distribution share by country for Painting
CountryShare
United States20.2%
Japan5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Painting audience in United States is strongest.

Fig. 05

Top regions by affinity

Painting fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1M1.27×
02Texas~7.5M1.22×
03Florida~6M1.20×
04Washington~2M1.20×
05Arizona~2M1.19×
06Kentucky~1M1.15×
07Oklahoma~900K1.13×
08Georgia~2.5M1.12×
09Kansas~700K1.12×
10Virginia~2M1.11×
11Utah~700K1.10×
12Indiana~1.5M1.09×
13Louisiana~1M1.08×
14Idaho~400K1.08×
15California~8.5M1.07×
16North Carolina~2.5M1.07×
17New York~4.5M1.06×
18Arkansas~600K1.06×
19Tennessee~1.5M1.04×
20Mississippi~600K1.03×
21Pennsylvania~2.5M1.02×
22South Carolina~1M1.02×
23Minnesota~1M1.02×
24Alabama~1M1.02×
25West Virginia~400K1.02×
26Michigan~2M1.01×
27New Jersey~2M1.01×
28New Mexico~400K1.01×
29Ohio~2.5M1.00×
30Missouri~1M1.00×
31South Dakota~200K0.99×
32Illinois~2.5M0.97×
33Massachusetts~1.5M0.97×
34Maryland~1M0.97×
35Connecticut~700K0.95×
36Nebraska~400K0.95×
37Nevada~700K0.94×
38North Dakota~100K0.94×
39Colorado~1M0.93×
40Wisconsin~1M0.90×
41Iowa~500K0.90×
42Delaware~200K0.87×
43New Hampshire~200K0.86×
44Maine~200K0.85×
45Alaska~100K0.85×
46Montana~200K0.84×
47Rhode Island~200K0.83×
48Vermont~100K0.82×
49Hawaii~200K0.78×
50Washington, District of Columbia~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Painting, United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Painting audience
#·InterestCategoryAffinity×
01WebtoonInternet & Social Media1.92×
02Digital paintingArts & Culture1.84×
03Digital illustrationArts & Culture1.76×
04Portrait paintingArts & Culture1.76×
05Digital artArts & Culture1.71×
06Oil paintingArts & Culture1.69×
07Rhianna (singer)Music & Radio1.67×
08Watercolor paintingArts & Culture1.64×
09My Hero AcademiaLiterature1.63×
10PencilHome & Garden1.63×
11Contemporary artArts & Culture1.62×
12Abstract artArts & Culture1.61×
13RobloxGames1.60×
14Acrylic paintArts & Culture1.59×
15IllustrationArts & Culture1.58×
16Anime conventionLiterature1.58×
17WebcomicLiterature1.58×
18Graphic novelLiterature1.57×
19Conceptual artArts & Culture1.55×
20Work of artArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Painting audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.16×
ExtroversionTHRILL1.16×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Painting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Quality AwarenessPREMIUM0.80×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Painting have in United States?

Painting has an estimated audience of 73,721,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Painting fans?

60.8% of Painting fans are female, 39.2% are male, with an average age of 41.1 years.

03

Which brands do Painting fans like most?

Painting fans show strongest brand affinity for Illustration (1.58×), Contemporary art (1.62×), and Anime convention (1.58×) over the country average.

04

Where do Painting fans live in United States?

Painting fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~7.5M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Painting fans also like?

Beyond Painting itself, the audience over-indexes on Contemporary art (1.62×), Anime convention (1.58×), Digital art (1.71×), and Digital illustration (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Painting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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