Painting Audience in United States

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Painting has an estimated audience of 73,721,870 people in United States. 60.8% are female, 39.2% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Illustration, Contemporary art, Anime convention, Digital art, Digital illustration.

The average Painting fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Illustration, Contemporary art, Anime convention, with strongest over-indexing on Illustration (1.58× the country average). Demographically, the Painting audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Painting fans

Demographic split for Painting audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.1
Estimated audience size73,721,870

Audience persona

The typical Painting fan in United States is more female, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Illustration.

Top regions in United States

Top regions ranked by reach for Painting in United States
RegionReachAffinity
California9,228,8101.14×
Texas8,214,1361.3×
Florida6,542,7131.31×
New York4,852,6071.18×
Georgia2,574,7131.13×
Illinois2,536,2251.03×
Pennsylvania2,534,5821.02×
North Carolina2,381,8581.07×
Ohio2,295,4231.01×
Michigan2,063,4431.07×
Virginia2,022,6561.13×
New Jersey2,007,6331.07×
Washington1,932,4891.31×
Arizona1,817,3491.21×
Tennessee1,542,5231.04×
Massachusetts1,512,4771.04×
Indiana1,467,3021.09×
Maryland1,253,4580.99×
Missouri1,180,1800.99×
Colorado1,166,4001×
Oregon1,116,1481.32×
South Carolina1,114,5801×
Minnesota1,035,7490.98×
Louisiana1,031,5841.09×
Alabama1,025,4591×
Kentucky1,008,2951.09×
Wisconsin976,8160.88×
Oklahoma920,6611.12×
Connecticut731,8750.99×
Utah713,2391.08×
Nevada699,8840.98×
Arkansas634,8501.05×
Mississippi608,6431×
Kansas586,3481.01×
Iowa536,9780.88×
New Mexico378,0831.02×
Idaho360,4270.97×
West Virginia349,9291.02×
Nebraska320,3430.87×
New Hampshire243,9700.84×
Hawaii236,2650.75×
Maine207,6150.79×
Rhode Island197,0320.84×
Washington, District of Columbia176,5620.8×
Montana164,6950.81×
Delaware164,3020.81×
South Dakota143,8780.84×
Alaska121,3250.77×
North Dakota120,7730.8×
Vermont101,8110.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Painting audience
BrandAffinityCategory
Illustration1.58×Arts & Culture
Contemporary art1.62×Arts & Culture
Anime convention1.58×Literature
Digital art1.71×Arts & Culture
Digital illustration1.76×Arts & Culture
Watercolor painting1.64×Arts & Culture
Conceptual art1.55×Arts & Culture
Oil painting1.69×Arts & Culture
Abstract art1.61×Arts & Culture
Roblox1.6×Games
Work of art1.53×Arts & Culture
Webcomic1.58×Literature
Rhianna (singer)1.67×Music & Radio
My Hero Academia1.63×Literature
Graphic novel1.57×Literature
Acrylic paint1.59×Arts & Culture
Pencil1.63×Home & Garden
Digital painting1.84×Arts & Culture
Portrait painting1.76×Arts & Culture
Webtoon1.92×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Painting audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM1.84
ExtroversionTHRILL1.39
CreativityOPEN1.2
LGBTQ+ IdentityOPEN1.14
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Painting
CountryShare
United States20.2%
Japan5.3%
United Kingdom5.0%

See Painting audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Painting have in United States?

Painting has an estimated audience of 73,721,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Painting fans?

60.8% of Painting fans are female, 39.2% are male, with an average age of 41.1 years.

Which brands do Painting fans like most?

Painting fans show strongest brand affinity for Illustration (1.58×), Contemporary art (1.62×), and Anime convention (1.58×) over the country average.

Where do Painting fans live in United States?

Painting fans in United States are most concentrated in California (reach 9,228,810), Texas (reach 8,214,136), and Florida (reach 6,542,713). These three regions account for the largest share of the active audience.

What other brands do Painting fans also like?

Beyond Painting itself, the audience over-indexes on Contemporary art (1.62×), Anime convention (1.58×), Digital art (1.71×), and Digital illustration (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.