Rascasse Audience Intelligence

Digital painting Audience in United States

A data profile of the people who buy, follow and care about Digital painting in United States — modelled from more than twelve digital signal sources. Digital painting has an estimated audience of 5,120,621 people in United States.

#3731among Topic in United States#69in Arts & Culture

The average Digital painting fan in United States is 26.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeviantArt, Rick and Morty, Dungeons & Dragons, with strongest over-indexing on DeviantArt (31.98× the country average).

Demographically, the Digital painting audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital painting fan in United States is more female, around 26.1 years old, with strong Patriotism tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital painting profile in United States.

Audience size
5.1M
in United States
Gender
58.1%♀
41.9% male
Age
26.1
average years
Country rank
#6552
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital painting fans

58.1% are female, 41.9% are male, average age 26.1.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Digital painting audience in United States
MetricValue
Female58.1%
Male41.9%
Average age26.1
Estimated audience size5,120,621
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Digital painting audience in United States
Age bracketShare%
16-1960%
20-2922%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Digital painting audience comes from United States.

Worldwide audience distribution share by country for Digital painting
CountryShare
Japan22.5%
China16.6%
United States15.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital painting audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital painting fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.97×
02Colorado~100K1.21×
03Alaska~10K1.19×
04Vermont~10K1.19×
05South Dakota~10K1.11×
06North Dakota~10K1.11×
07Utah~50K1.08×
08Oregon~60K1.07×
09Virginia~100K1.06×
10Montana~10K1.06×
11California~600K1.04×
12Washington~100K1.03×
13Rhode Island~20K1.02×
14Delaware~10K1.02×
15Hawaii~20K1.01×
16New Hampshire~20K1.01×
17South Carolina~80K1.00×
18West Virginia~20K0.99×
19Maine~20K0.99×
20Kansas~40K0.98×
21Idaho~20K0.96×
22Ohio~200K0.95×
23New Mexico~20K0.95×
24Nebraska~20K0.95×
25New York~300K0.94×
26Maryland~80K0.94×
27Connecticut~50K0.94×
28Mississippi~40K0.94×
29Kentucky~60K0.92×
30Arkansas~40K0.92×
31Arizona~90K0.91×
32Massachusetts~90K0.91×
33Missouri~80K0.91×
34New Jersey~100K0.90×
35Louisiana~60K0.90×
36Oklahoma~50K0.90×
37Nevada~40K0.90×
38Iowa~40K0.90×
39Illinois~200K0.89×
40Minnesota~70K0.89×
41Alabama~60K0.89×
42Texas~400K0.88×
43Pennsylvania~200K0.88×
44Georgia~100K0.88×
45Wisconsin~70K0.88×
46North Carolina~100K0.87×
47Tennessee~90K0.87×
48Indiana~80K0.87×
49Michigan~100K0.86×
50Florida~300K0.82×
Fig. 06

Affinity by region

Affinity by region — Digital painting, United States
0.82×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital painting audience
#·InterestCategoryAffinity×
01DeviantArtInternet & Social Media31.98×
02Pokémon Trading Card GameGames22.79×
03International educationBusiness & Career21.87×
04Portrait paintingArts & Culture20.99×
05Cyberpunk 2077Games20.65×
06Dungeons & DragonsGames19.47×
07Gender studiesPolitics & Society18.45×
08Doctor StrangeLiterature17.82×
09Josh BrolinMovies & TV17.72×
10Rick and MortyMovies & TV17.61×
11Rosie O'DonnellMovies & TV17.49×
12Guardians of the Galaxy (film)Movies & TV14.68×
13Watercolor paintingArts & Culture12.32×
14Abstract artArts & Culture11.08×
15Oil paintingArts & Culture10.45×
16Digital artArts & Culture8.13×
17Modern artArts & Culture6.51×
18Video gamesGames4.07×
19ClothingFashion & Accessoires3.26×
20Consumer electronicsTechnology & Electronics2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital painting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.44×
MindfulnessBALANCE2.39×
Urban LifestyleOPEN1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital painting audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.52×
Quality AwarenessPREMIUM0.68×
IndulgenceJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital painting have in United States?

Digital painting has an estimated audience of 5,120,621 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital painting fans?

58.1% of Digital painting fans are female, 41.9% are male, with an average age of 26.1 years.

03

Which brands do Digital painting fans like most?

Digital painting fans show strongest brand affinity for DeviantArt (31.98×), Rick and Morty (17.61×), and Dungeons & Dragons (19.47×) over the country average.

04

Where do Digital painting fans live in United States?

Digital painting fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Digital painting fans also like?

Beyond Digital painting itself, the audience over-indexes on Rick and Morty (17.61×), Dungeons & Dragons (19.47×), Watercolor painting (12.32×), and Portrait painting (20.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Digital painting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →