Modern art Audience in United States
Modern art has an estimated audience of 27,906,451 people in United States. 56.7% are female, 43.3% are male, average age 35.1. Top regions: California, New York, Texas. Top brand affinities: Digital illustration, Anime convention, Art exhibition, Contemporary art, Communication design.
The average Modern art fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Digital illustration, Anime convention, Art exhibition, with strongest over-indexing on Digital illustration (5.98× the country average). Demographically, the Modern art audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Modern art fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.1 |
| Estimated audience size | 27,906,451 |
Audience persona
The typical Modern art fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Digital illustration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,142,641 | 1.35× |
| New York | 2,832,065 | 1.82× |
| Texas | 2,768,390 | 1.15× |
| Florida | 2,151,956 | 1.14× |
| Illinois | 968,505 | 1.04× |
| Pennsylvania | 908,035 | 0.97× |
| Georgia | 906,180 | 1.05× |
| North Carolina | 841,351 | 1× |
| New Jersey | 800,364 | 1.13× |
| Virginia | 771,630 | 1.14× |
| Ohio | 736,369 | 0.86× |
| Michigan | 707,771 | 0.97× |
| Washington | 690,907 | 1.23× |
| Arizona | 605,334 | 1.06× |
| Massachusetts | 600,311 | 1.09× |
| Tennessee | 504,528 | 0.9× |
| Colorado | 471,825 | 1.07× |
| Maryland | 469,865 | 0.98× |
| Indiana | 449,672 | 0.88× |
| Missouri | 443,902 | 0.99× |
| Oregon | 379,719 | 1.19× |
| Wisconsin | 373,792 | 0.89× |
| Minnesota | 371,034 | 0.93× |
| South Carolina | 370,060 | 0.88× |
| Utah | 345,609 | 1.38× |
| Kentucky | 325,302 | 0.93× |
| Oklahoma | 321,170 | 1.04× |
| Alabama | 319,341 | 0.82× |
| Louisiana | 313,234 | 0.87× |
| Connecticut | 294,071 | 1.05× |
| Nevada | 271,457 | 1.01× |
| Arkansas | 218,230 | 0.95× |
| Kansas | 217,009 | 0.99× |
| Iowa | 196,908 | 0.86× |
| Mississippi | 167,160 | 0.73× |
| Idaho | 148,902 | 1.06× |
| New Mexico | 144,903 | 1.04× |
| Washington, District of Columbia | 140,463 | 1.67× |
| Nebraska | 130,498 | 0.93× |
| Hawaii | 125,662 | 1.05× |
| New Hampshire | 100,664 | 0.92× |
| Maine | 99,897 | 1× |
| West Virginia | 93,978 | 0.72× |
| Rhode Island | 85,003 | 0.96× |
| Montana | 61,100 | 0.79× |
| Delaware | 52,159 | 0.68× |
| Vermont | 47,222 | 0.96× |
| South Dakota | 46,293 | 0.72× |
| Alaska | 44,423 | 0.74× |
| North Dakota | 41,766 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital illustration | 5.98× | Arts & Culture |
| Anime convention | 4.43× | Literature |
| Art exhibition | 4.64× | Arts & Culture |
| Contemporary art | 3.71× | Arts & Culture |
| Communication design | 3.6× | Business & Career |
| Digital art | 4.32× | Arts & Culture |
| Anime and manga fandom | 3.67× | Literature |
| Illustration | 2.79× | Arts & Culture |
| DeviantArt | 3.65× | Internet & Social Media |
| Computer Arts | 8.17× | Technology & Electronics |
| Pokémon (video game series) | 3.6× | Games |
| Abstract art | 4.05× | Arts & Culture |
| Digital painting | 6.51× | Arts & Culture |
| Hunter × Hunter | 5.55× | Literature |
| Rhianna (singer) | 4.27× | Music & Radio |
| Otaku | 3.19× | Literature |
| Handmade Crafts | 3.46× | Kids & Family |
| Sketchbook | 6.61× | Literature |
| Illustrator | 4.66× | Business & Career |
| Art Collecting | 5.45× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.19 |
| Risk Appetite | THRILL | 2.33 |
| Design Affinity | PREMIUM | 2.08 |
| Sustainability | BALANCE | 1.82 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Early Adopter Mentality | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
See Modern art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Contemporary art (27,460,799)
- Digital art (19,569,533)
Frequently asked questions
How many fans does Modern art have in United States?
Modern art has an estimated audience of 27,906,451 people in United States, concentrated in California and New York.
What is the gender split and age of Modern art fans?
56.7% of Modern art fans are female, 43.3% are male, with an average age of 35.1 years.
Which brands do Modern art fans like most?
Modern art fans show strongest brand affinity for Digital illustration (5.98×), Anime convention (4.43×), and Art exhibition (4.64×) over the country average.
Where do Modern art fans live in United States?
Modern art fans in United States are most concentrated in California (reach 4,142,641), New York (reach 2,832,065), and Texas (reach 2,768,390). These three regions account for the largest share of the active audience.
What other brands do Modern art fans also like?
Beyond Modern art itself, the audience over-indexes on Anime convention (4.43×), Art exhibition (4.64×), Contemporary art (3.71×), and Communication design (3.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.