Anime convention Audience in United States

Anime convention logo

Anime convention has an estimated audience of 25,505,393 people in United States. 43.8% are female, 56.2% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: NFL, Reading, Arts and music, Rhythm and blues music, Music.

The average Anime convention fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include NFL, Reading, Arts and music, with strongest over-indexing on NFL (1.94× the country average). Demographically, the Anime convention audience skews more male with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Touchpoint

Demographics of Anime convention fans

Demographic split for Anime convention audience in United States
MetricValue
Female43.8%
Male56.2%
Average age29.2
Estimated audience size25,505,393

Audience persona

The typical Anime convention fan in United States is more male, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NFL.

Top regions in United States

Top regions ranked by reach for Anime convention in United States
RegionReachAffinity
California4,944,1871.76×
Texas3,395,2141.55×
New York2,068,6661.45×
Florida1,918,5161.11×
Illinois1,043,6871.23×
Georgia875,8211.11×
North Carolina838,5451.09×
New Jersey829,3441.28×
Ohio780,1800.99×
Virginia773,0791.24×
Pennsylvania756,9640.88×
Maryland522,5091.19×
Washington513,7201×
Arizona500,2870.96×
Michigan481,0610.72×
Tennessee477,2750.93×
Missouri467,2921.14×
Massachusetts461,2600.92×
South Carolina408,9911.07×
Minnesota400,3661.1×
Wisconsin395,0981.03×
Nevada391,7801.59×
Indiana373,0570.8×
Oklahoma340,6511.2×
Colorado307,8590.77×
Alabama303,6010.85×
Louisiana292,0140.89×
Kentucky283,4100.89×
Rhode Island258,2023.18×
Connecticut233,8860.91×
Kansas231,9421.15×
Oregon231,9350.79×
Arkansas220,8481.05×
Iowa204,8310.97×
Mississippi193,0150.92×
Utah169,6380.74×
Nebraska159,5271.25×
New Mexico134,5881.05×
West Virginia84,2600.71×
Idaho79,3500.62×
Washington, District of Columbia73,8210.96×
Hawaii73,5930.67×
New Hampshire64,6150.64×
Delaware59,4420.84×
Maine49,7520.54×
South Dakota31,5190.53×
North Dakota31,3860.6×
Montana29,7550.42×
Vermont26,7670.6×
Alaska26,6410.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anime convention audience
BrandAffinityCategory
NFL1.94×Sports
Reading1.65×Literature
Arts and music1.61×Arts & Culture
Rhythm and blues music2.29×Music & Radio
Music1.55×Business & Career
Superman1.79×Movies & TV
Popular music2.31×Music & Radio
Sports1.5×Sports
Harry Potter2.25×Movies & TV
Movies1.51×Movies & TV
Spotify2.02×Internet & Social Media
Jazz music2.29×Music & Radio
Entertainment1.56×Movies & TV
Games1.53×Games
American football1.95×Sports
NBA1.91×Sports
Soul music2.24×Music & Radio
Twitch3.18×Games
TikTok1.69×Internet & Social Media
Anime and manga fandom3.24×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anime convention audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.7
Early Adopter MentalityPOWER1.49
SustainabilityBALANCE1.35
Pet OwnershipJOY1.21
Luxury OrientationPREMIUM1.14
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Anime convention
CountryShare
United States21.4%
China18.6%
Japan16.8%

See Anime convention audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Anime convention have in United States?

Anime convention has an estimated audience of 25,505,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Anime convention fans?

43.8% of Anime convention fans are female, 56.2% are male, with an average age of 29.2 years.

Which brands do Anime convention fans like most?

Anime convention fans show strongest brand affinity for NFL (1.94×), Reading (1.65×), and Arts and music (1.61×) over the country average.

Where do Anime convention fans live in United States?

Anime convention fans in United States are most concentrated in California (reach 4,944,187), Texas (reach 3,395,214), and New York (reach 2,068,666). These three regions account for the largest share of the active audience.

What other brands do Anime convention fans also like?

Beyond Anime convention itself, the audience over-indexes on Reading (1.65×), Arts and music (1.61×), Rhythm and blues music (2.29×), and Music (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anime convention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.