American football Audience in United States

American football logo

American football has an estimated audience of 87,634,722 people in United States. 44.6% are female, 55.4% are male, average age 37.3. Top regions: Texas, Florida, Ohio. Top brand affinities: Google News, Savannah Guthrie, Homo sapiens, Ana de Armas, Gridiron football.

The average American football fan in United States is 37.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Ohio. Top brand affinities include Google News, Savannah Guthrie, Homo sapiens, with strongest over-indexing on Google News (1.63× the country average). Demographically, the American football audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of American football fans

Demographic split for American football audience in United States
MetricValue
Female44.6%
Male55.4%
Average age37.3
Estimated audience size87,634,722

Audience persona

The typical American football fan in United States is more male, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for American football in United States
RegionReachAffinity
Texas5,691,3570.76×
Florida5,147,9130.87×
Ohio5,078,2071.88×
California4,453,5800.46×
Pennsylvania3,301,3321.12×
Michigan3,181,9231.39×
Georgia3,016,7441.12×
Illinois2,471,8620.85×
New York2,425,4030.5×
Tennessee2,395,0361.36×
Alabama2,312,2101.89×
North Carolina2,280,1530.86×
Wisconsin2,015,5841.53×
Missouri1,899,1881.34×
Indiana1,775,9531.11×
South Carolina1,717,6611.3×
Minnesota1,711,6521.36×
Arizona1,691,9360.95×
Virginia1,690,5360.79×
Washington1,369,9440.78×
Colorado1,337,4630.97×
New Jersey1,262,4250.57×
Kansas1,157,7441.68×
Oklahoma1,144,7621.18×
Maryland1,123,9550.75×
Louisiana1,071,6050.95×
Iowa1,034,6761.43×
Kentucky1,025,3580.93×
Massachusetts945,7040.55×
Nebraska901,8692.05×
Mississippi875,6621.21×
Oregon846,0730.84×
Arkansas719,0391×
Nevada707,1490.83×
Utah683,4470.87×
Idaho468,0341.06×
Connecticut456,1420.52×
West Virginia413,2001.01×
New Mexico384,6870.88×
South Dakota276,5291.37×
Montana261,8491.08×
New Hampshire260,3100.75×
Hawaii253,5260.67×
North Dakota232,7261.29×
Maine210,8450.67×
Delaware185,6730.77×
Rhode Island177,4420.64×
Wyoming131,0411.01×
Washington, District of Columbia100,7210.38×
Alaska98,5760.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American football audience
BrandAffinityCategory
Google News1.63×News
Savannah Guthrie1.62×Movies & TV
Homo sapiens1.54×Kids & Family
Ana de Armas1.71×Movies & TV
Gridiron football1.8×Sports
Beyin1.57×Health
Gateway Pundit1.63×News
Western music (North America)1.67×Music & Radio
Google Images2.08×Internet & Social Media
JellyRoll1.61×Music & Radio
Mike Tomlin2.49×Sports
Indiana Fever1.58×Sports
Julie Bowen1.93×Movies & TV
Rod Laver Arena1.76×Sports
Malin Åkerman1.73×Fashion & Accessoires
natural hair1.53×Beauty & Wellness
Bob Evans (musician)1.5×Music & Radio
New-adult fiction1.62×Literature
Google Voice1.5×Technology & Electronics
Privacy law1.55×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American football audience
TraitClusterScore
ExtroversionTHRILL1.08
Risk AppetiteTHRILL1.07
Early Adopter MentalityPOWER0.99
Social Media UsageJOY0.96
Sports ActivityPOWER0.92
Convenience OrientationPREMIUM0.91

Worldwide distribution

Worldwide audience distribution share by country for American football
CountryShare
United States33.2%
Germany5.7%
Japan4.4%

See American football audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does American football have in United States?

American football has an estimated audience of 87,634,722 people in United States, concentrated in Texas and Florida.

What is the gender split and age of American football fans?

44.6% of American football fans are female, 55.4% are male, with an average age of 37.3 years.

Which brands do American football fans like most?

American football fans show strongest brand affinity for Google News (1.63×), Savannah Guthrie (1.62×), and Homo sapiens (1.54×) over the country average.

Where do American football fans live in United States?

American football fans in United States are most concentrated in Texas (reach 5,691,357), Florida (reach 5,147,913), and Ohio (reach 5,078,207). These three regions account for the largest share of the active audience.

What other brands do American football fans also like?

Beyond American football itself, the audience over-indexes on Savannah Guthrie (1.62×), Homo sapiens (1.54×), Ana de Armas (1.71×), and Gridiron football (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.