Rascasse Audience Intelligence

American football Audience in United States

A data profile of the people who buy, follow and care about American football in United States — modelled from more than twelve digital signal sources. American football has an estimated audience of 87,634,722 people in United States.

#2among Sport in United States#87among Topic in United States#12in Sports

The average American football fan in United States is 37.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Ohio.

Top brand affinities include Nancy Mace, Google News, Savannah Guthrie, with strongest over-indexing on Nancy Mace (1.85× the country average).

Demographically, the American football audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American football fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Nancy Mace.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American football profile in United States.

Audience size
87.6M
in United States
Gender
44.6%♀
55.4% male
Age
37.3
average years
Country rank
#110
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American football fans

44.6% are female, 55.4% are male, average age 37.3.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for American football audience in United States
MetricValue
Female44.6%
Male55.4%
Average age37.3
Estimated audience size87,634,722
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the American football audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

34.4%

of the worldwide American football audience comes from United States.

Worldwide audience distribution share by country for American football
CountryShare
United States34.4%
Japan4.5%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American football audience in United States is strongest.

Fig. 05

Top regions by affinity

American football fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~900K2.07×
02Alabama~2.5M1.89×
03Ohio~5M1.82×
04Kansas~1M1.65×
05Wisconsin~2M1.50×
06Iowa~1M1.44×
07South Dakota~300K1.43×
08North Dakota~200K1.37×
09Michigan~3M1.35×
10Tennessee~2.5M1.34×
11Minnesota~1.5M1.33×
12Missouri~2M1.31×
13South Carolina~1.5M1.28×
14Mississippi~900K1.26×
15Oklahoma~1M1.17×
16Montana~300K1.11×
17Pennsylvania~3M1.09×
18Idaho~500K1.09×
19Georgia~3M1.08×
20Indiana~1.5M1.07×
21West Virginia~400K1.07×
22Wyoming~100K1.07×
23Arkansas~700K1.02×
24Louisiana~1M0.97×
25Colorado~1.5M0.94×
26Arizona~1.5M0.93×
27Kentucky~1M0.92×
28New Mexico~400K0.90×
29Utah~700K0.87×
30Florida~5M0.85×
31Oregon~800K0.84×
32North Carolina~2M0.83×
33Nevada~700K0.83×
34Illinois~2.5M0.81×
35Delaware~200K0.80×
36New Hampshire~300K0.78×
37Virginia~1.5M0.77×
38Washington~1.5M0.76×
39Maryland~1M0.75×
40Texas~5.5M0.72×
41Hawaii~300K0.69×
42Maine~200K0.69×
43Rhode Island~200K0.67×
44Alaska~100K0.58×
45New Jersey~1M0.56×
46Massachusetts~900K0.54×
47Connecticut~500K0.53×
48New York~2.5M0.48×
49California~4.5M0.45×
50Washington, District of Columbia~100K0.42×
Fig. 06

Affinity by region

Affinity by region — American football, United States
0.42×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American football audience
#·InterestCategoryAffinity×
01Mike TomlinSports2.49×
02Google ImagesInternet & Social Media2.08×
03Julie BowenMovies & TV1.93×
04Nancy MacePolitics & Society1.85×
05Twin Cities Public TelevisionTV Channel1.85×
06Gridiron footballSports1.80×
07Rod Laver ArenaSports1.76×
08Ana de ArmasMovies & TV1.71×
09Western music (North America)Music & Radio1.67×
10Google NewsNews1.63×
11Gateway PunditNews1.63×
12Savannah GuthrieMovies & TV1.62×
13New-adult fictionLiterature1.62×
14JellyRollMusic & Radio1.61×
15Indiana FeverSports1.58×
16BeyinHealth1.57×
17Homo sapiensKids & Family1.54×
18natural hairBeauty & Wellness1.53×
19Bob Evans (musician)Music & Radio1.50×
20Google VoiceTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.06×
Career OrientationPOWER0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American football audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
SustainabilityBALANCE0.76×
Urban LifestyleOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American football have in United States?

American football has an estimated audience of 87,634,722 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of American football fans?

44.6% of American football fans are female, 55.4% are male, with an average age of 37.3 years.

03

Which brands do American football fans like most?

American football fans show strongest brand affinity for Nancy Mace (1.85×), Google News (1.63×), and Savannah Guthrie (1.62×) over the country average.

04

Where do American football fans live in United States?

American football fans in United States are most concentrated in Texas (reach ~5.5M), Florida (reach ~5M), and Ohio (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do American football fans also like?

Beyond American football itself, the audience over-indexes on Google News (1.63×), Savannah Guthrie (1.62×), Homo sapiens (1.54×), and Gridiron football (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See American football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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