Baseball Audience in United States

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Baseball has an estimated audience of 83,133,306 people in United States. 44.7% are female, 55.3% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Google News, Ana de Armas, Savannah Guthrie, Quinceañera (telenovela), Gridiron football.

The average Baseball fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google News, Ana de Armas, Savannah Guthrie, with strongest over-indexing on Google News (1.62× the country average). Demographically, the Baseball audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Baseball fans

Demographic split for Baseball audience in United States
MetricValue
Female44.7%
Male55.3%
Average age37.9
Estimated audience size83,133,306

Audience persona

The typical Baseball fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Baseball in United States
RegionReachAffinity
California11,985,3211.31×
Texas7,995,5351.12×
New York5,686,5851.22×
Florida5,569,3170.99×
Pennsylvania4,283,3081.53×
Illinois3,219,9881.16×
New Jersey2,984,5401.41×
Georgia2,871,4651.12×
Ohio2,517,2570.98×
North Carolina2,400,8470.96×
Michigan2,142,5780.99×
Arizona2,024,8281.19×
Virginia1,862,0670.92×
Missouri1,853,0161.38×
Tennessee1,670,4771×
Washington1,648,7050.99×
Indiana1,571,2351.03×
Maryland1,477,1051.03×
Wisconsin1,468,4561.17×
South Carolina1,407,7161.13×
Massachusetts1,392,9860.85×
Alabama1,206,2071.04×
Louisiana1,124,9031.05×
Nevada1,058,0101.32×
Colorado980,0600.75×
Minnesota949,0750.8×
Kentucky922,0720.88×
Connecticut902,1841.08×
Mississippi898,4421.31×
Oregon806,2670.85×
Oklahoma799,5200.87×
Iowa744,1411.09×
Arkansas661,3000.97×
Kansas655,9771×
Utah599,1010.8×
Nebraska464,9461.12×
New Mexico392,9600.94×
West Virginia362,4110.94×
Delaware333,6051.45×
Hawaii323,6710.91×
Idaho319,0780.77×
New Hampshire282,8480.86×
Washington, District of Columbia226,3990.91×
Maine211,2070.71×
Rhode Island194,8570.74×
Montana179,9590.78×
South Dakota166,1260.86×
North Dakota127,2190.74×
Vermont107,7170.74×
Alaska105,4650.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baseball audience
BrandAffinityCategory
Google News1.62×News
Ana de Armas1.87×Movies & TV
Savannah Guthrie1.58×Movies & TV
Quinceañera (telenovela)1.99×Movies & TV
Gridiron football1.74×Sports
Beyin1.5×Health
Western music (North America)1.56×Music & Radio
Google Images1.93×Internet & Social Media
Germany1.53×Travel & Leisure
Rod Laver Arena1.79×Sports
Mike Tomlin2.29×Sports
United Arab Emirates2.09×Travel & Leisure
Google Voice1.54×Technology & Electronics
Malin Åkerman1.66×Fashion & Accessoires
Julie Bowen1.76×Movies & TV
Génesis (band)1.55×Music & Radio
Privacy law1.56×Internet & Social Media
Salé1.54×Fashion & Accessoires
U Line1.77×Business & Career
New-adult fiction1.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baseball audience
TraitClusterScore
Early Adopter MentalityPOWER1.12
Risk AppetiteTHRILL1.06
ExtroversionTHRILL1.04
LGBTQ+ IdentityOPEN0.97
Social Media UsageJOY0.96
Sports ActivityPOWER0.96

Worldwide distribution

Worldwide audience distribution share by country for Baseball
CountryShare
United States30.0%
Japan8.0%
China4.6%

See Baseball audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Baseball have in United States?

Baseball has an estimated audience of 83,133,306 people in United States, concentrated in California and Texas.

What is the gender split and age of Baseball fans?

44.7% of Baseball fans are female, 55.3% are male, with an average age of 37.9 years.

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for Google News (1.62×), Ana de Armas (1.87×), and Savannah Guthrie (1.58×) over the country average.

Where do Baseball fans live in United States?

Baseball fans in United States are most concentrated in California (reach 11,985,321), Texas (reach 7,995,535), and New York (reach 5,686,585). These three regions account for the largest share of the active audience.

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Ana de Armas (1.87×), Savannah Guthrie (1.58×), Quinceañera (telenovela) (1.99×), and Gridiron football (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.