Rascasse Audience Intelligence

Baseball Audience in United States

A data profile of the people who buy, follow and care about Baseball in United States — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 83,133,306 people in United States.

#4among Sport in United States#103among Topic in United States#14in Sports

The average Baseball fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nancy Mace, Google News, Savannah Guthrie, with strongest over-indexing on Nancy Mace (1.63× the country average).

Demographically, the Baseball audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baseball fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Nancy Mace.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball profile in United States.

Audience size
83.1M
in United States
Gender
44.7%♀
55.3% male
Age
37.9
average years
Country rank
#127
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

44.7% are female, 55.3% are male, average age 37.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Baseball audience in United States
MetricValue
Female44.7%
Male55.3%
Average age37.9
Estimated audience size83,133,306
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Baseball audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Baseball audience comes from United States.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~4M1.37×
02Delaware~300K1.34×
03Mississippi~900K1.32×
04California~12M1.29×
05New Jersey~2.5M1.27×
06Missouri~1.5M1.25×
07Nevada~1M1.23×
08Wisconsin~1.5M1.19×
09Nebraska~500K1.18×
10Texas~8.5M1.17×
11Arizona~2M1.15×
12Illinois~3M1.13×
13Washington~2M1.12×
14New York~5M1.10×
15Alabama~1.5M1.09×
16Georgia~3M1.08×
17South Carolina~1.5M1.07×
18Louisiana~1M1.06×
19Connecticut~900K1.06×
20Indiana~1.5M1.05×
21Iowa~700K1.04×
22New Mexico~400K1.04×
23Kansas~700K1.03×
24Utah~800K1.02×
25Arkansas~700K1.01×
26Kentucky~1M1.00×
27Hawaii~400K1.00×
28Ohio~2.5M0.99×
29North Carolina~2.5M0.98×
30Oklahoma~900K0.97×
31Maryland~1.5M0.95×
32South Dakota~200K0.95×
33Michigan~2M0.92×
34West Virginia~400K0.92×
35Virginia~2M0.89×
36Tennessee~1.5M0.89×
37Oregon~800K0.88×
38Montana~200K0.88×
39Florida~5M0.87×
40Massachusetts~1.5M0.87×
41New Hampshire~300K0.86×
42North Dakota~100K0.85×
43Idaho~400K0.84×
44Minnesota~1M0.82×
45Rhode Island~200K0.82×
46Vermont~100K0.79×
47Washington, District of Columbia~200K0.78×
48Maine~200K0.77×
49Colorado~1M0.76×
50Alaska~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Baseball, United States
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01Mike TomlinSports2.29×
02United Arab EmiratesTravel & Leisure2.09×
03Quinceañera (telenovela)Movies & TV1.99×
04Twin Cities Public TelevisionTV Channel1.98×
05Google ImagesInternet & Social Media1.93×
06Ana de ArmasMovies & TV1.87×
07Rod Laver ArenaSports1.79×
08U LineBusiness & Career1.77×
09Julie BowenMovies & TV1.76×
10Gridiron footballSports1.74×
11Nancy MacePolitics & Society1.63×
12Google NewsNews1.62×
13Savannah GuthrieMovies & TV1.58×
14Western music (North America)Music & Radio1.56×
15Privacy lawInternet & Social Media1.56×
16Génesis (band)Music & Radio1.55×
17Google VoiceTechnology & Electronics1.54×
18SaléFashion & Accessoires1.54×
19GermanyTravel & Leisure1.53×
20BeyinHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.05×
Need for SecurityCONSERVATISM0.99×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Urban LifestyleOPEN0.80×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball have in United States?

Baseball has an estimated audience of 83,133,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baseball fans?

44.7% of Baseball fans are female, 55.3% are male, with an average age of 37.9 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for Nancy Mace (1.63×), Google News (1.62×), and Savannah Guthrie (1.58×) over the country average.

04

Where do Baseball fans live in United States?

Baseball fans in United States are most concentrated in California (reach ~12M), Texas (reach ~8.5M), and New York (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Google News (1.62×), Savannah Guthrie (1.58×), Quinceañera (telenovela) (1.99×), and Ana de Armas (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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