Rascasse Audience Intelligence

Germany Audience in United States

A data profile of the people who buy, follow and care about Germany in United States — modelled from more than twelve digital signal sources. Germany has an estimated audience of 11,012,242 people in United States.

#36among Country in United States#196among POI in United States#289in Travel & Leisure

The average Germany fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Homs, Mitch McConnell, Berlin, with strongest over-indexing on Homs (23.18× the country average).

Demographically, the Germany audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Germany fan in United States is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Homs.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Germany profile in United States.

Audience size
11M
in United States
Gender
50.2%♀
49.8% male
Age
40.0
average years
Country rank
#3252
POI in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Germany fans

50.2% are female, 49.8% are male, average age 40.0.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Germany audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.0
Estimated audience size11,012,242
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Germany audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Germany audience comes from United States.

Worldwide audience distribution share by country for Germany
CountryShare
Germany26.9%
United States8.4%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Germany audience in United States is strongest.

Fig. 05

Top regions by affinity

Germany fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.21×
02Texas~1M1.20×
03Virginia~300K1.20×
04Washington, District of Columbia~40K1.19×
05California~1.5M1.14×
06Georgia~400K1.13×
07Utah~100K1.13×
08Massachusetts~200K1.12×
09New York~700K1.11×
10Illinois~400K1.10×
11Minnesota~200K1.09×
12New Jersey~300K1.08×
13Maryland~200K1.08×
14Oregon~100K1.08×
15Arizona~200K1.07×
16Alaska~30K1.07×
17North Dakota~20K1.07×
18North Carolina~400K1.06×
19Colorado~200K1.04×
20Kansas~90K1.03×
21Pennsylvania~400K1.02×
22Nebraska~60K1.02×
23Florida~800K1.01×
24Wisconsin~200K1.01×
25Connecticut~100K1.01×
26Indiana~200K1.00×
27Missouri~200K1.00×
28South Carolina~200K0.99×
29Oklahoma~100K0.99×
30Iowa~90K0.99×
31Idaho~50K0.99×
32Kentucky~100K0.97×
33New Hampshire~40K0.97×
34South Dakota~20K0.97×
35Michigan~300K0.96×
36Hawaii~50K0.96×
37Maine~40K0.96×
38Nevada~100K0.95×
39Ohio~300K0.93×
40New Mexico~50K0.91×
41Montana~30K0.90×
42Tennessee~200K0.88×
43Alabama~100K0.88×
44Rhode Island~30K0.88×
45Vermont~20K0.88×
46Arkansas~80K0.86×
47West Virginia~40K0.84×
48Delaware~30K0.84×
49Louisiana~100K0.81×
50Mississippi~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Germany, United States
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Germany audience
#·InterestCategoryAffinity×
01HomsTravel & Leisure23.18×
022. BundesligaSports11.64×
03BerlinTravel & Leisure11.55×
04Hamburger SVSports11.25×
05Sitka, AlaskaTravel & Leisure10.70×
06Germany national football teamSports7.48×
07SofascoreSports7.04×
08AustriaTravel & Leisure4.76×
09German languagePolitics & Society3.90×
10Navy PierTravel & Leisure3.55×
11ShipTravel & Leisure2.40×
12YouTube MusicInternet & Social Media2.35×
13Made in USABusiness & Career2.31×
14Carnival CruisesTravel & Leisure2.23×
15EuropeTravel & Leisure2.19×
16Zoom (TV channel)Technology & Electronics1.88×
17Mitch McConnellPolitics & Society1.65×
18Joe BidenPolitics & Society1.58×
19President of the United StatesPolitics & Society1.56×
20PrayerPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Germany audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.30×
Quality AwarenessPREMIUM1.29×
MindfulnessBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Germany audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Pet OwnershipJOY0.97×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Germany have in United States?

Germany has an estimated audience of 11,012,242 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Germany fans?

50.2% of Germany fans are female, 49.8% are male, with an average age of 40.0 years.

03

Which brands do Germany fans like most?

Germany fans show strongest brand affinity for Homs (23.18×), Mitch McConnell (1.65×), and Berlin (11.55×) over the country average.

04

Where do Germany fans live in United States?

Germany fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Germany fans also like?

Beyond Germany itself, the audience over-indexes on Mitch McConnell (1.65×), Berlin (11.55×), YouTube Music (2.35×), and Made in USA (2.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Germany audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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