Germany Audience in United States

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Germany has an estimated audience of 11,012,242 people in United States. 50.2% are female, 49.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Homs, Berlin, YouTube Music, Made in USA, Europe.

The average Germany fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Homs, Berlin, YouTube Music, with strongest over-indexing on Homs (23.18× the country average). Demographically, the Germany audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Germany fans

Demographic split for Germany audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.0
Estimated audience size11,012,242

Audience persona

The typical Germany fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Homs.

Top regions in United States

Top regions ranked by reach for Germany in United States
RegionReachAffinity
California1,464,0731.21×
Texas1,081,2861.14×
Florida837,6531.12×
New York756,4481.23×
Illinois428,4401.17×
Pennsylvania380,1751.03×
Georgia375,6311.11×
North Carolina362,1031.09×
Virginia339,4831.27×
Ohio322,1340.95×
New Jersey312,3591.12×
Michigan292,5331.02×
Washington282,7821.28×
Massachusetts256,5461.18×
Arizona233,1341.04×
Maryland215,8471.14×
Tennessee205,4090.93×
Indiana202,2271.01×
Colorado182,4331.05×
Missouri176,0610.99×
Minnesota174,3431.1×
Wisconsin164,5480.99×
South Carolina158,1370.95×
Oregon145,5691.15×
Kentucky133,2290.96×
Alabama132,0180.86×
Louisiana119,3750.84×
Connecticut116,7371.06×
Oklahoma114,5060.94×
Utah106,9781.08×
Nevada101,8940.96×
Iowa89,1670.98×
Kansas81,4800.94×
Arkansas72,4960.8×
Mississippi69,5940.77×
Nebraska51,4830.93×
Idaho51,1770.93×
New Mexico47,1340.85×
Hawaii45,0760.95×
Washington, District of Columbia44,9901.36×
West Virginia42,7090.83×
New Hampshire41,8930.97×
Maine36,9920.94×
Rhode Island31,0680.89×
Montana25,2550.83×
Delaware23,8010.78×
Alaska23,619
North Dakota20,8710.92×
South Dakota20,6500.81×
Vermont16,3130.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Germany audience
BrandAffinityCategory
Homs23.18×Travel & Leisure
Berlin11.55×Travel & Leisure
YouTube Music2.35×Internet & Social Media
Made in USA2.31×Business & Career
Europe2.19×Travel & Leisure
2. Bundesliga11.64×Sports
Austria4.76×Travel & Leisure
Ship2.4×Travel & Leisure
President of the United States1.56×Politics & Society
Final Destination1.52×Movies & TV
Germany national football team7.48×Sports
Sitka, Alaska10.7×Travel & Leisure
Zoom (TV channel)1.88×Technology & Electronics
Sofascore7.04×Sports
Hamburger SV11.25×Sports
German language3.9×Politics & Society
Navy Pier3.55×Travel & Leisure
Prayer1.52×Politics & Society
Italy1.53×Travel & Leisure
Mainfest4.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Germany audience
TraitClusterScore
PatriotismCONSERVATISM3.12
LGBTQ+ IdentityOPEN1.32
Need for SecurityCONSERVATISM1.29
TravellingTHRILL1.27
Community OrientationOPEN1.25
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Germany
CountryShare
Germany27.0%
United States8.4%
France6.2%

See Germany audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Germany have in United States?

Germany has an estimated audience of 11,012,242 people in United States, concentrated in California and Texas.

What is the gender split and age of Germany fans?

50.2% of Germany fans are female, 49.8% are male, with an average age of 40.0 years.

Which brands do Germany fans like most?

Germany fans show strongest brand affinity for Homs (23.18×), Berlin (11.55×), and YouTube Music (2.35×) over the country average.

Where do Germany fans live in United States?

Germany fans in United States are most concentrated in California (reach 1,464,073), Texas (reach 1,081,286), and Florida (reach 837,653). These three regions account for the largest share of the active audience.

What other brands do Germany fans also like?

Beyond Germany itself, the audience over-indexes on Berlin (11.55×), YouTube Music (2.35×), Made in USA (2.31×), and Europe (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.