Rascasse Audience Intelligence

German language Audience in United States

A data profile of the people who buy, follow and care about German language in United States — modelled from more than twelve digital signal sources. German language has an estimated audience of 5,126,442 people in United States.

#14among Language in United States#3724among Topic in United States#414in Politics & Society

The average German language fan in United States is 40.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Homs, Khan Academy, French language, with strongest over-indexing on Homs (24.76× the country average).

Demographically, the German language audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical German language fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Homs.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German language profile in United States.

Audience size
5.1M
in United States
Gender
64.8%♀
35.2% male
Age
40.4
average years
Country rank
#6540
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German language fans

64.8% are female, 35.2% are male, average age 40.4.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for German language audience in United States
MetricValue
Female64.8%
Male35.2%
Average age40.4
Estimated audience size5,126,442
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the German language audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

9.1%

of the worldwide German language audience comes from United States.

Worldwide audience distribution share by country for German language
CountryShare
Germany19.7%
United States9.1%
Switzerland5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German language audience in United States is strongest.

Fig. 05

Top regions by affinity

German language fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.45×
02Texas~600K1.39×
03South Carolina~90K1.20×
04Oklahoma~70K1.16×
05Virginia~100K1.11×
06Washington~100K1.10×
07Utah~50K1.09×
08Kansas~40K1.09×
09Pennsylvania~200K1.08×
10Indiana~100K1.06×
11Missouri~90K1.06×
12Alaska~10K1.06×
13Kentucky~70K1.04×
14Minnesota~80K1.03×
15Iowa~40K1.03×
16Nebraska~30K1.03×
17South Dakota~10K1.03×
18Illinois~200K1.02×
19Oregon~60K1.02×
20Arkansas~40K1.02×
21North Dakota~10K1.02×
22California~600K1.00×
23Alabama~70K1.00×
24North Carolina~200K0.99×
25Wisconsin~80K0.99×
26Hawaii~20K0.99×
27Michigan~100K0.98×
28Maryland~90K0.98×
29Nevada~50K0.98×
30Mississippi~40K0.97×
31New Jersey~100K0.96×
32Arizona~100K0.96×
33Massachusetts~100K0.96×
34Idaho~20K0.96×
35Louisiana~60K0.95×
36Delaware~10K0.95×
37Tennessee~100K0.94×
38West Virginia~20K0.94×
39Montana~10K0.94×
40Ohio~100K0.93×
41Colorado~80K0.93×
42Connecticut~50K0.93×
43New Mexico~20K0.93×
44New Hampshire~20K0.93×
45Vermont~8K0.93×
46Maine~20K0.92×
47New York~300K0.90×
48Rhode Island~10K0.90×
49Washington, District of Columbia~10K0.90×
50Florida~300K0.86×
Fig. 06

Affinity by region

Affinity by region — German language, United States
0.86×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German language audience
#·InterestCategoryAffinity×
01Slovak languagePolitics & Society24.81×
02HomsTravel & Leisure24.76×
03Hungarian languagePolitics & Society20.03×
04Serbian languagePolitics & Society19.43×
05CBBC (TV channel)Movies & TV19.30×
06All in the FamilyMovies & TV14.96×
07French languagePolitics & Society14.05×
08Sprout (TV network)Movies & TV13.46×
09Marathi languagePolitics & Society12.82×
10Capital (radio network)Music & Radio12.23×
11Nashville (2012 TV series)Movies & TV11.62×
12Full HouseMovies & TV11.38×
13Mom (TV series)Movies & TV10.31×
14Highlights for ChildrenKids & Family9.98×
15Once Upon a Time (TV series)Movies & TV9.07×
16Little House on the Prairie (TV series)Movies & TV9.05×
17Khan AcademyBusiness & Career8.14×
18Italian languagePolitics & Society6.10×
19YouTube MusicInternet & Social Media4.99×
20The Gilded AgeMovies & TV4.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German language audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Community OrientationOPEN1.37×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.99×
Pet OwnershipJOY1.03×
Sports ActivityPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German language have in United States?

German language has an estimated audience of 5,126,442 people in United States, concentrated in Texas and California.

02

What is the gender split and age of German language fans?

64.8% of German language fans are female, 35.2% are male, with an average age of 40.4 years.

03

Which brands do German language fans like most?

German language fans show strongest brand affinity for Homs (24.76×), Khan Academy (8.14×), and French language (14.05×) over the country average.

04

Where do German language fans live in United States?

German language fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do German language fans also like?

Beyond German language itself, the audience over-indexes on Khan Academy (8.14×), French language (14.05×), YouTube Music (4.99×), and Nashville (2012 TV series) (11.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See German language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for German language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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