German language Audience in United States

German language logo

German language has an estimated audience of 5,126,442 people in United States. 64.8% are female, 35.2% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Homs, Khan Academy, French language, YouTube Music, Nashville (2012 TV series).

The average German language fan in United States is 40.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Homs, Khan Academy, French language, with strongest over-indexing on Homs (24.76× the country average). Demographically, the German language audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of German language fans

Demographic split for German language audience in United States
MetricValue
Female64.8%
Male35.2%
Average age40.4
Estimated audience size5,126,442

Audience persona

The typical German language fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Homs.

Top regions in United States

Top regions ranked by reach for German language in United States
RegionReachAffinity
Texas621,1361.41×
California595,2641.06×
Florida313,8770.9×
New York287,4401×
Georgia240,6931.52×
Illinois182,6791.07×
Pennsylvania182,5581.06×
North Carolina156,6881.02×
Ohio148,1620.94×
Virginia146,2631.17×
Michigan135,2751.01×
New Jersey129,0450.99×
Washington124,8931.21×
Massachusetts102,2261.01×
Arizona101,0170.97×
Indiana96,5621.03×
Tennessee95,5790.93×
South Carolina91,1711.18×
Maryland88,2711×
Missouri87,4041.06×
Minnesota77,6901.06×
Colorado77,0930.95×
Wisconsin72,4860.94×
Alabama70,3660.98×
Kentucky69,8651.09×
Oklahoma67,2161.18×
Oregon63,3941.08×
Louisiana60,3280.91×
Utah50,6801.1×
Nevada50,2781.01×
Connecticut49,8030.97×
Kansas43,5361.08×
Arkansas43,0031.02×
Iowa42,8281.01×
Mississippi41,1660.97×
Nebraska25,6281×
Idaho24,1280.94×
New Mexico21,5200.84×
West Virginia21,0050.88×
Hawaii20,9400.95×
New Hampshire16,0410.79×
Maine15,0730.82×
Washington, District of Columbia14,0570.91×
Montana12,1820.86×
Delaware12,0460.85×
South Dakota11,8771×
Alaska11,4181.04×
Rhode Island11,4130.7×
North Dakota10,5651×
Vermont6,5480.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for German language audience
BrandAffinityCategory
Homs24.76×Travel & Leisure
Khan Academy8.14×Business & Career
French language14.05×Politics & Society
YouTube Music4.99×Internet & Social Media
Nashville (2012 TV series)11.62×Movies & TV
Capital (radio network)12.23×Music & Radio
The Gilded Age4.05×Movies & TV
Sprout (TV network)13.46×Movies & TV
Full House11.38×Movies & TV
Slovak language24.81×Politics & Society
All in the Family14.96×Movies & TV
Serbian language19.43×Politics & Society
Hungarian language20.03×Politics & Society
Mom (TV series)10.31×Movies & TV
Italian language6.1×Politics & Society
Marathi language12.82×Politics & Society
Once Upon a Time (TV series)9.07×Movies & TV
Little House on the Prairie (TV series)9.05×Movies & TV
CBBC (TV channel)19.3×Movies & TV
War (band)8.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by German language audience
TraitClusterScore
PatriotismCONSERVATISM3.31
Community OrientationOPEN1.71
Luxury OrientationPREMIUM1.69
LGBTQ+ IdentityOPEN1.61
TravellingTHRILL1.6
Quality AwarenessPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for German language
CountryShare
Germany19.7%
United States9.1%
Switzerland5.9%

See German language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does German language have in United States?

German language has an estimated audience of 5,126,442 people in United States, concentrated in Texas and California.

What is the gender split and age of German language fans?

64.8% of German language fans are female, 35.2% are male, with an average age of 40.4 years.

Which brands do German language fans like most?

German language fans show strongest brand affinity for Homs (24.76×), Khan Academy (8.14×), and French language (14.05×) over the country average.

Where do German language fans live in United States?

German language fans in United States are most concentrated in Texas (reach 621,136), California (reach 595,264), and Florida (reach 313,877). These three regions account for the largest share of the active audience.

What other brands do German language fans also like?

Beyond German language itself, the audience over-indexes on Khan Academy (8.14×), French language (14.05×), YouTube Music (4.99×), and Nashville (2012 TV series) (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for German language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.