Japanese language Audience in United States

Japanese language has an estimated audience of 18,484,800 people in United States. 49.9% are female, 50.1% are male, average age 32.1. Top regions: Texas, California, Florida.

The average Japanese language fan in United States is 32.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Japanese language audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Japanese language fans

Demographic split for Japanese language audience in United States
MetricValue
Female49.9%
Male50.1%
Average age32.1
Estimated audience size18,484,800

Top regions in United States

Top regions ranked by reach for Japanese language in United States
RegionReachAffinity
Texas2,569,7551.62×
California2,399,0521.18×
Florida1,006,4970.8×
New York867,5460.84×
Georgia679,1411.19×
North Carolina602,9391.08×
Pennsylvania586,5890.94×
Illinois576,8410.94×
Ohio536,4320.94×
Virginia460,6611.02×
Michigan440,4420.91×
Washington428,8361.16×
Arizona400,7761.06×
Indiana398,2371.18×
New Jersey383,5610.82×
South Carolina345,6951.24×
Missouri329,3301.11×
Tennessee328,8060.89×
Alabama311,4671.21×
Massachusetts290,9470.8×
Maryland275,8770.87×
Oklahoma257,7381.26×
Minnesota252,6490.95×
Colorado252,6030.87×
Wisconsin248,3930.89×
Oregon247,0381.17×
Kentucky242,7831.05×
Louisiana235,8830.99×
Nevada198,7311.11×
Mississippi194,9471.28×
Hawaii172,8342.18×
Utah170,3011.03×
Arkansas144,5740.95×
Connecticut140,3640.76×
Iowa134,3730.88×
Kansas131,2020.9×
Idaho95,6321.03×
Nebraska93,7191.01×
New Mexico91,5440.99×
West Virginia69,9730.81×
Washington, District of Columbia56,5171.02×
Maine52,8570.8×
New Hampshire47,8540.66×
South Dakota46,2631.08×
Alaska46,0861.17×
Montana40,1750.78×
Delaware37,3930.73×
Rhode Island33,9600.58×
North Dakota33,3450.88×
Vermont22,9980.71×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese language audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.68
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.38
Urban LifestyleOPEN1.31
SustainabilityBALANCE1.27
Social Media UsageJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Japanese language
CountryShare
Japan22.0%
China16.7%
United States9.8%

See Japanese language audiences in other countries

More Language audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.