Italian language Audience in United States
Italian language has an estimated audience of 10,170,198 people in United States. 60.3% are female, 39.7% are male, average age 40.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Italian language audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Italian language fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.7 |
| Estimated audience size | 10,170,198 |
Audience persona
The typical Italian language fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| MSN | 3.96× | News |
| Planet Fitness | 2.98× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Diaper bag | 4.73× | Kids & Family |
| Staples (Canada) | 3.44× | Business & Career |
| Google Flights | 3.47× | Travel & Leisure |
| Monte Carlo | 19.41× | Travel & Leisure |
| Hobby Lobby | 2.29× | Home & Garden |
| Great Clips | 3.56× | Beauty & Wellness |
| Dough | 3.56× | Food & Beverages |
| Aldi | 2.02× | Shopping |
| Catherine O'Hara | 3.47× | Movies & TV |
| Belinda Carlisle | 13.63× | Fashion & Accessoires |
| Metaphysics | 2.85× | Business & Career |
| Nature | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Travelling | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.51 |
| Risk Appetite | THRILL | 1.48 |
| Community Orientation | OPEN | 1.46 |
| Spirituality | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.0% |
| United States | 10.9% |
| Germany | 5.3% |
See Italian language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Korean language (7,817,495)
How to read this data
Audience size is the estimated number of people in United States who actively search for Italian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.