Italian language Audience in United States
Italian language has an estimated audience of 10,170,198 people in United States. 60.3% are female, 39.7% are male, average age 40.7. Top brand affinities: Product design, Israel, Urban Outfitters, Natural rubber, Nationality.
Top brand affinities include Product design, Israel, Urban Outfitters, with strongest over-indexing on Product design (2.86× the country average). Demographically, the Italian language audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Italian language fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.7 |
| Estimated audience size | 10,170,198 |
Audience persona
The typical Italian language fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.86× | Business & Career |
| Israel | 2.8× | Travel & Leisure |
| Urban Outfitters | 2.21× | Shopping |
| Natural rubber | 2.12× | Cars & Mobility |
| Nationality | 2.1× | Politics & Society |
| Stamp collecting | 4.52× | Home & Garden |
| Progressive rock | 1.98× | Music & Radio |
| UK garage | 5.07× | Music & Radio |
| Regional styles of Mexican music | 2.46× | Music & Radio |
| Bank account | 2.13× | Business & Career |
| Jeep Wagoneer | 4.77× | Cars & Mobility |
| Emperor Entertainment Group | 9.14× | Business & Career |
| Pro-Ject | 3.05× | Music & Radio |
| Urban horticulture | 2.64× | Home & Garden |
| Jesse Plemons | 2.47× | Movies & TV |
| Nebraska Cornhuskers football | 2.56× | Sports |
| Like Dandelion Dust | 9.43× | Movies & TV |
| Kendra Scott | 1.74× | Fashion & Accessoires |
| TeachHUB | 2.35× | Business & Career |
| Kansas | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Travelling | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.51 |
| Risk Appetite | THRILL | 1.48 |
| Community Orientation | OPEN | 1.46 |
| Spirituality | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.0% |
| United States | 10.9% |
| Germany | 5.3% |
See Italian language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Korean language (7,817,495)
How to read this data
Audience size is the estimated number of people in United States who actively search for Italian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.