A data profile of the people who buy, follow and care about Italian language in France — modelled from more than twelve digital signal sources. Italian language has an estimated audience of 3,975,687 people in France.
Italian language has an estimated audience of 3,975,687 people in France. 56.0% are female, 44.0% are male, average age 36.6. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Girl power, Selfridges.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (270.86× the country average).
Demographically, the Italian language audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Italian language fan in France is more female, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Italian language profile in France.
56.0% are female, 44.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 36.6 |
| Estimated audience size | 3,975,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 15% | |
| 50+ | 21% |
of the worldwide Italian language audience comes from France.
| Country | Share |
|---|---|
| Italy | 29.0% |
| United States | 10.9% |
| Germany | 5.3% |
The strongest cross-interests of the Italian language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 270.86× | ||
| 02 | Selfridges | Shopping | 255.93× | ||
| 03 | Plants vs. Zombies | Games | 43.60× | ||
| 04 | Christmas tree | Kids & Family | 34.88× | ||
| 05 | Christmas Gift | Kids & Family | 31.98× | ||
| 06 | Girl power | Politics & Society | 21.01× | ||
| 07 | Sexology | Kids & Family | 16.12× | ||
| 08 | Psychological horror | Health | 10.22× | ||
| 09 | Breast Cancer awareness | Health | 9.50× | ||
| 10 | Islamic banking | Business & Career | 9.13× | ||
| 11 | Broadcasting of sports events | Movies & TV | 9.02× | ||
| 12 | Dentistry | Business & Career | 8.54× | ||
| 13 | Doctor of Medicine | Business & Career | 7.42× | ||
| 14 | Sustainable products | Politics & Society | 6.92× | ||
| 15 | Zoom lens | Technology & Electronics | 6.01× | ||
| 16 | Kitchen garden | Home & Garden | 5.66× | ||
| 17 | American Vintage | Fashion & Accessoires | 3.87× | ||
| 18 | Germany | Travel & Leisure | 3.62× | ||
| 19 | MSN | News | 1.69× | ||
| 20 | La Banque postale | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.75× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.87× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Italian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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