La Banque postale Target Market in France
La Banque postale has an estimated audience of 10,823,928 people in France. 49.3% are female, 50.7% are male, average age 45.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Monabanq, Toyota Auris, Carrefour City, La Centrale, Boursorama.
The average La Banque postale fan in France is 45.2 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Monabanq, Toyota Auris, Carrefour City, with strongest over-indexing on Monabanq (14.89× the country average). Demographically, the La Banque postale audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Customer demographics of La Banque postale
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 45.2 |
| Estimated audience size | 10,823,928 |
Audience persona
The typical La Banque postale fan in France is balanced, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Monabanq.
La Banque postale customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 0.9× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.02× |
| Occitanie | ~1M | 1.3× |
| Hauts-de-France | ~1M | 1.23× |
| Nouvelle-Aquitaine | ~1M | 1.09× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.27× |
| Grand Est | ~700K | 0.81× |
| Normandy | ~500K | 0.95× |
| Pays de la Loire | ~500K | 0.81× |
| Bourgogne-Franche-Comté | ~400K | 0.95× |
| Brittany | ~400K | 0.76× |
| Centre-Val de Loire | ~400K | 0.94× |
| Corsica | ~50K | 0.96× |
Top brand affinities of the La Banque postale audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monabanq | 14.89× | Business & Career |
| Toyota Auris | 28.96× | Cars & Mobility |
| Carrefour City | 4.29× | Shopping |
| La Centrale | 3.88× | Cars & Mobility |
| Boursorama | 2.65× | Business & Career |
| Shopping and fashion | 2.22× | Shopping |
| Macif | 3.65× | Business & Career |
| Banking | 3.25× | Business & Career |
| Pro BTP | 4.05× | Business & Career |
| FlixBus | 4.08× | Cars & Mobility |
| Harmonie Mutuelle | 4.8× | Business & Career |
| Sports and outdoors | 1.7× | Sports |
| transavia | 2.52× | Travel & Leisure |
| Electronic funds transfer | 3.31× | Business & Career |
| Doctolib | 1.79× | Health |
| Bourse Direct | 3.54× | Business & Career |
| Food | 1.52× | Food & Beverages |
| 7.41× | Business & Career | |
| Design | 1.51× | Home & Garden |
| Fiat 500X | 14.08× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.81 |
| Risk Appetite | THRILL | 1.59 |
| Career Orientation | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.58 |
| Family Orientation | CONSERVATISM | 1.57 |
| Tradition | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 64.5% |
| Guadeloupe | 13.3% |
| Martinique | 5.8% |
See La Banque postale audiences in other countries
- La Banque postale — Germany
- La Banque postale — United States
- La Banque postale — United Kingdom
- La Banque postale — Italy
- La Banque postale — Spain
- La Banque postale — Brazil
- La Banque postale — Japan
- La Banque postale — South Korea
- La Banque postale — India
- La Banque postale — Canada
- La Banque postale — Mexico
More Bank audiences in France
- BNP Paribas (6,622,259)
- Crédit Agricole (5,437,230)
- Fortuneo (5,221,615)
- Crédit Mutuel (4,735,049)
- BoursoBank (4,438,527)
Frequently asked questions
Who is La Banque postale's target market in France?
La Banque postale's target market in France covers an estimated 10,823,928 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of La Banque postale customers?
49.3% of the La Banque postale audience are female, 50.7% are male, with an average age of 45.2 years.
Which brands do La Banque postale fans like most?
La Banque postale fans show strongest brand affinity for Monabanq (14.89×), Toyota Auris (28.96×), and Carrefour City (4.29×) over the country average.
Where do La Banque postale fans live in France?
La Banque postale fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do La Banque postale fans also like?
Beyond La Banque postale itself, the audience over-indexes on Toyota Auris (28.96×), Carrefour City (4.29×), La Centrale (3.88×), and Boursorama (2.65×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for La Banque postale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.