A data profile of the people who buy, follow and care about La Banque postale in France — modelled from more than twelve digital signal sources. La Banque postale has an estimated audience of 10,823,928 people in France.
The average La Banque postale fan in France is 45.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Monabanq, Toyota Auris, Carrefour City, with strongest over-indexing on Monabanq (14.89× the country average).
Demographically, the La Banque postale audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical La Banque postale fan in France is balanced, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Monabanq.
The key figures that characterise the La Banque postale profile in France.
49.3% are female, 50.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 45.2 |
| Estimated audience size | 10,823,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 38% |
of the worldwide La Banque postale audience comes from France.
| Country | Share |
|---|---|
| France | 64.4% |
| Guadeloupe | 13.3% |
| Martinique | 5.8% |
Where the La Banque postale audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~1M | 1.30× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 1.27× | |
| 03 | Hauts-de-France | ~1M | 1.23× | |
| 04 | Nouvelle-Aquitaine | ~1M | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.02× | |
| 06 | Corsica | ~50K | 0.96× | |
| 07 | Normandy | ~500K | 0.95× | |
| 08 | Bourgogne-Franche-Comté | ~400K | 0.95× | |
| 09 | Centre-Val de Loire | ~400K | 0.94× | |
| 10 | Île-de-France | ~1.5M | 0.90× | |
| 11 | Grand Est | ~700K | 0.81× | |
| 12 | Pays de la Loire | ~500K | 0.81× | |
| 13 | Brittany | ~400K | 0.76× |
The strongest cross-interests of the La Banque postale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Auris | Cars & Mobility | 28.96× | ||
| 02 | Monabanq | Business & Career | 14.89× | ||
| 03 | Business & Career | 7.41× | |||
| 04 | Harmonie Mutuelle | Business & Career | 4.80× | ||
| 05 | Carrefour City | Shopping | 4.29× | ||
| 06 | FlixBus | Cars & Mobility | 4.08× | ||
| 07 | Pro BTP | Business & Career | 4.05× | ||
| 08 | La Centrale | Cars & Mobility | 3.88× | ||
| 09 | Macif | Business & Career | 3.65× | ||
| 10 | Bourse Direct | Business & Career | 3.54× | ||
| 11 | Electronic funds transfer | Business & Career | 3.31× | ||
| 12 | Banking | Business & Career | 3.25× | ||
| 13 | Boursorama | Business & Career | 2.65× | ||
| 14 | transavia | Travel & Leisure | 2.52× | ||
| 15 | Shopping and fashion | Shopping | 2.22× | ||
| 16 | Canada | Travel & Leisure | 1.96× | ||
| 17 | Doctolib | Health | 1.79× | ||
| 18 | Sports and outdoors | Sports | 1.70× | ||
| 19 | Food | Food & Beverages | 1.52× | ||
| 20 | Design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.81× | |
| Risk Appetite | THRILL | 1.59× | |
| Career Orientation | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.01× | |
| DIY Mentality | THRILL | 1.04× | |
| Design Affinity | PREMIUM | 1.05× |
La Banque postale's target market in France covers an estimated 10,823,928 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.3% of the La Banque postale audience are female, 50.7% are male, with an average age of 45.2 years.
La Banque postale fans show strongest brand affinity for Monabanq (14.89×), Toyota Auris (28.96×), and Carrefour City (4.29×) over the country average.
La Banque postale fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Beyond La Banque postale itself, the audience over-indexes on Toyota Auris (28.96×), Carrefour City (4.29×), La Centrale (3.88×), and Boursorama (2.65×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for La Banque postale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.