A data profile of the people who buy, follow and care about BNP Paribas in France — modelled from more than twelve digital signal sources. BNP Paribas has an estimated audience of 5,796,791 people in France.
The average BNP Paribas fan in France is 45.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Mappy, Boursorama, Banking, with strongest over-indexing on Mappy (9.75× the country average).
Demographically, the BNP Paribas audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical BNP Paribas fan in France is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mappy.
The key figures that characterise the BNP Paribas profile in France.
43.0% are female, 57.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 45.1 |
| Estimated audience size | 5,796,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide BNP Paribas audience comes from France.
| Country | Share |
|---|---|
| France | 41.5% |
| Poland | 18.0% |
| Belgium | 7.1% |
Where the BNP Paribas audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.57× | |
| 02 | Provence-Alpes-Côte d'Azur | ~600K | 1.25× | |
| 03 | Occitanie | ~600K | 1.10× | |
| 04 | Nouvelle-Aquitaine | ~600K | 1.07× | |
| 05 | Hauts-de-France | ~600K | 1.04× | |
| 06 | Normandy | ~300K | 1.04× | |
| 07 | Auvergne-Rhône-Alpes | ~800K | 0.97× | |
| 08 | Centre-Val de Loire | ~200K | 0.93× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.88× | |
| 10 | Brittany | ~300K | 0.85× | |
| 11 | Pays de la Loire | ~300K | 0.82× | |
| 12 | Grand Est | ~400K | 0.76× | |
| 13 | Corsica | ~20K | 0.71× |
The strongest cross-interests of the BNP Paribas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial institution | Business & Career | 10.00× | ||
| 02 | Mappy | Internet & Social Media | 9.75× | ||
| 03 | Deposit account | Business & Career | 5.77× | ||
| 04 | Retail banking | Business & Career | 5.08× | ||
| 05 | Western Union | Business & Career | 3.62× | ||
| 06 | Financial services | Business & Career | 3.17× | ||
| 07 | Oscaro | Cars & Mobility | 3.03× | ||
| 08 | Banking | Business & Career | 3.02× | ||
| 09 | WeTransfer | Internet & Social Media | 2.61× | ||
| 10 | EasyJet | Travel & Leisure | 2.46× | ||
| 11 | Macif | Business & Career | 2.45× | ||
| 12 | La Banque postale | Business & Career | 2.44× | ||
| 13 | SNCF | Cars & Mobility | 2.43× | ||
| 14 | Indeed.com | Business & Career | 2.39× | ||
| 15 | Google Maps | Internet & Social Media | 2.34× | ||
| 16 | Boursorama | Business & Career | 2.28× | ||
| 17 | Orange | Technology & Electronics | 2.23× | ||
| 18 | Google News | News | 2.14× | ||
| 19 | Design | Home & Garden | 1.61× | ||
| 20 | Doctolib | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.16× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Career Orientation | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Individualism | JOY | 0.71× | |
| Extroversion | THRILL | 0.84× |
BNP Paribas's target market in France covers an estimated 5,796,791 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.0% of the BNP Paribas audience are female, 57.0% are male, with an average age of 45.1 years.
BNP Paribas fans show strongest brand affinity for Mappy (9.75×), Boursorama (2.28×), and Banking (3.02×) over the country average.
BNP Paribas fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~800K), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
Beyond BNP Paribas itself, the audience over-indexes on Boursorama (2.28×), Banking (3.02×), Financial institution (10×), and Oscaro (3.03×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for BNP Paribas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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