Rascasse Audience Intelligence

BNP Paribas Target Market in Germany

A data profile of the people who buy, follow and care about BNP Paribas in Germany — modelled from more than twelve digital signal sources. BNP Paribas has an estimated audience of 437,549 people in Germany.

#35among Bank in Germany#1684among Brand in Germany#934in Business & Career

The average BNP Paribas fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Sparkasse, Western Union, Fielmann, with strongest over-indexing on Sparkasse (7.21× the country average).

Demographically, the BNP Paribas audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BNP Paribas fan in Germany is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BNP Paribas profile in Germany.

Audience size
438K
in Germany
Gender
38.5%♀
61.5% male
Age
44.3
average years
Country rank
#13042
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BNP Paribas

38.5% are female, 61.5% are male, average age 44.3.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for BNP Paribas audience in Germany
MetricValue
Female38.5%
Male61.5%
Average age44.3
Estimated audience size437,549
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the BNP Paribas audience in Germany
Age bracketShare%
16-196%
20-2916%
30-3923%
40-4931%
50+25%
Fig. 04

Worldwide distribution

3.1%

of the worldwide BNP Paribas audience comes from Germany.

Worldwide audience distribution share by country for BNP Paribas
CountryShare
France41.5%
Poland18.0%
Belgium7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BNP Paribas audience in Germany is strongest.

Fig. 05

Top regions by affinity

BNP Paribas customers by region in Germany
#RegionReachAffinity×
01Hessen~70K2.03×
02Bayern~90K1.30×
03Berlin~20K1.10×
04Baden-Württemberg~60K1.08×
05Hamburg~10K1.06×
06Saarland~6K1.06×
07Nordrhein-Westfalen~100K1.03×
08Brandenburg~10K0.96×
09Rheinland-Pfalz~20K0.95×
10Niedersachsen~40K0.85×
11Schleswig-Holstein~10K0.85×
12Sachsen~20K0.83×
13Bremen~3K0.79×
14Thüringen~8K0.76×
15Mecklenburg-Vorpommern~6K0.75×
16Sachsen-Anhalt~8K0.74×
Fig. 06

Affinity by region

Affinity by region — BNP Paribas, Germany
0.74×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BNP Paribas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BNP Paribas audience
#·InterestCategoryAffinity×
01SolitaireGames9.40×
02Western UnionBusiness & Career8.05×
03E.ONHome & Garden7.79×
04VattenfallHome & Garden7.61×
05SparkasseBusiness & Career7.21×
06FielmannHealth6.27×
07EssoCars & Mobility5.64×
08Aral AGCars & Mobility4.72×
09FRITZ!BoxTechnology & Electronics4.63×
10Huk24Business & Career3.93×
11PostbankBusiness & Career3.53×
12InsuranceBusiness & Career3.52×
13BankingBusiness & Career3.29×
14VodafoneTechnology & Electronics3.21×
15REWEShopping3.19×
16Deutsche BahnCars & Mobility3.02×
17ImmoScout24Home & Garden2.79×
18AldiShopping2.60×
19EdekaShopping2.42×
20LidlShopping2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BNP Paribas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BNP Paribas audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
Quality AwarenessPREMIUM1.61×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BNP Paribas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.33×
Design AffinityPREMIUM0.35×
SustainabilityBALANCE0.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BNP Paribas's target market in Germany?

BNP Paribas's target market in Germany covers an estimated 437,549 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BNP Paribas customers?

38.5% of the BNP Paribas audience are female, 61.5% are male, with an average age of 44.3 years.

03

Which brands do BNP Paribas fans like most?

BNP Paribas fans show strongest brand affinity for Sparkasse (7.21×), Western Union (8.05×), and Fielmann (6.27×) over the country average.

04

Where do BNP Paribas fans live in Germany?

BNP Paribas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Hessen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do BNP Paribas fans also like?

Beyond BNP Paribas itself, the audience over-indexes on Western Union (8.05×), Fielmann (6.27×), E.ON (7.79×), and FRITZ!Box (4.63×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See BNP Paribas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BNP Paribas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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