BNP Paribas Audience in Germany
BNP Paribas has an estimated audience of 429,345 people in Germany. 38.5% are female, 61.5% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sparkasse, Western Union, Aral AG, Fielmann, E.ON.
The average BNP Paribas fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sparkasse, Western Union, Aral AG, with strongest over-indexing on Sparkasse (7.21× the country average). Demographically, the BNP Paribas audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BNP Paribas fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 44.3 |
| Estimated audience size | 429,345 |
Audience persona
The typical BNP Paribas fan in Germany is more male, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,357 | 1.07× |
| Bayern | 90,777 | 1.32× |
| Baden-Württemberg | 66,375 | 1.13× |
| Hessen | 61,418 | 1.88× |
| Niedersachsen | 35,859 | 0.86× |
| Berlin | 22,367 | 1.17× |
| Rheinland-Pfalz | 21,123 | 0.98× |
| Sachsen | 17,760 | 0.84× |
| Schleswig-Holstein | 13,157 | 0.85× |
| Brandenburg | 12,243 | 0.92× |
| Hamburg | 10,575 | 1.09× |
| Thüringen | 7,962 | 0.73× |
| Sachsen-Anhalt | 7,943 | 0.71× |
| Mecklenburg-Vorpommern | 5,615 | 0.69× |
| Saarland | 5,532 | 1.05× |
| Bremen | 2,632 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 7.21× | Business & Career |
| Western Union | 8.05× | Business & Career |
| Aral AG | 4.72× | Cars & Mobility |
| Fielmann | 6.27× | Health |
| E.ON | 7.79× | Home & Garden |
| FRITZ!Box | 4.63× | Technology & Electronics |
| Vattenfall | 7.61× | Home & Garden |
| REWE | 3.19× | Shopping |
| Solitaire | 9.4× | Games |
| Deutsche Bahn | 3.02× | Cars & Mobility |
| Postbank | 3.53× | Business & Career |
| Esso | 5.64× | Cars & Mobility |
| Vodafone | 3.21× | Technology & Electronics |
| Banking | 3.29× | Business & Career |
| Aldi | 2.6× | Shopping |
| ImmoScout24 | 2.79× | Home & Garden |
| Edeka | 2.42× | Shopping |
| Lidl | 2.31× | Shopping |
| Huk24 | 3.93× | Business & Career |
| Insurance | 3.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.53 |
| Need for Security | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 45.0% |
| Poland | 16.7% |
| Belgium | 6.9% |
See BNP Paribas audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does BNP Paribas have in Germany?
BNP Paribas has an estimated audience of 429,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BNP Paribas fans?
38.5% of BNP Paribas fans are female, 61.5% are male, with an average age of 44.3 years.
Which brands do BNP Paribas fans like most?
BNP Paribas fans show strongest brand affinity for Sparkasse (7.21×), Western Union (8.05×), and Aral AG (4.72×) over the country average.
Where do BNP Paribas fans live in Germany?
BNP Paribas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,357), Bayern (reach 90,777), and Baden-Württemberg (reach 66,375). These three regions account for the largest share of the active audience.
What other brands do BNP Paribas fans also like?
Beyond BNP Paribas itself, the audience over-indexes on Western Union (8.05×), Aral AG (4.72×), Fielmann (6.27×), and E.ON (7.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BNP Paribas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.