Rascasse Audience Intelligence

BNP Paribas Target Market in United States

A data profile of the people who buy, follow and care about BNP Paribas in United States — modelled from more than twelve digital signal sources. BNP Paribas has an estimated audience of 421,897 people in United States.

#47among Bank in United States#4181among Brand in United States#2489in Business & Career

The average BNP Paribas fan in United States is 42.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include KBC Group, Brooke Shields, Keytrade Bank, with strongest over-indexing on KBC Group (3272.21× the country average).

Demographically, the BNP Paribas audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BNP Paribas fan in United States is more male, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for KBC Group.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BNP Paribas profile in United States.

Audience size
422K
in United States
Gender
42.2%♀
57.8% male
Age
42.8
average years
Country rank
#40401
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BNP Paribas

42.2% are female, 57.8% are male, average age 42.8.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for BNP Paribas audience in United States
MetricValue
Female42.2%
Male57.8%
Average age42.8
Estimated audience size421,897
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the BNP Paribas audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3917%
40-4920%
50+32%
Fig. 04

Worldwide distribution

3.0%

of the worldwide BNP Paribas audience comes from United States.

Worldwide audience distribution share by country for BNP Paribas
CountryShare
France41.5%
Poland18.0%
Belgium7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BNP Paribas audience in United States is strongest.

Fig. 05

Top regions by affinity

BNP Paribas customers by region in United States
#RegionReachAffinity×
01New York~200K8.65×
02New Jersey~40K4.06×
03Washington, District of Columbia~5K4.03×
04Massachusetts~10K1.81×
05California~80K1.80×
06Connecticut~7K1.65×
07Virginia~10K1.36×
08Pennsylvania~20K1.21×
09Illinois~10K1.04×
10Tennessee~9K1.02×
11Vermont<1K1.00×
12New Hampshire~2K0.99×
13Colorado~7K0.98×
14Rhode Island~1K0.97×
15Delaware~1K0.96×
16Maryland~7K0.95×
17Washington~8K0.92×
18Florida~30K0.89×
19Hawaii~2K0.89×
20Nevada~3K0.86×
21Maine~1K0.86×
22Alaska<1K0.84×
23Oregon~4K0.83×
24North Dakota<1K0.83×
25Georgia~10K0.82×
26South Dakota<1K0.81×
27Ohio~10K0.78×
28North Carolina~10K0.78×
29Montana<1K0.78×
30Texas~30K0.76×
31Utah~3K0.75×
32West Virginia~1K0.74×
33Arizona~6K0.73×
34Idaho~2K0.73×
35Kansas~2K0.70×
36Nebraska~1K0.70×
37New Mexico~1K0.69×
38Mississippi~2K0.67×
39Minnesota~4K0.64×
40Iowa~2K0.64×
41Arkansas~2K0.64×
42Indiana~5K0.63×
43South Carolina~4K0.63×
44Michigan~7K0.62×
45Kentucky~3K0.62×
46Louisiana~3K0.60×
47Missouri~4K0.59×
48Wisconsin~4K0.59×
49Oklahoma~3K0.58×
50Alabama~3K0.56×
Fig. 06

Affinity by region

Affinity by region — BNP Paribas, United States
0.56×1.00×8.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BNP Paribas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BNP Paribas audience
#·InterestCategoryAffinity×
01KBC GroupBusiness & Career3272.21×
02BNP Paribas Banque PrivéeBusiness & Career3272.21×
03Keytrade BankBusiness & Career1636.91×
04National Bank of BelgiumBusiness & Career1636.91×
05BelfiusBusiness & Career819.41×
06Lindsay DavenportSports153.85×
07Pete SamprasSports136.62×
08Boris BeckerSports120.06×
09Brooke ShieldsMovies & TV58.85×
10Andre AgassiSports58.85×
11Chris EvertSports53.30×
12Alexander ZverevSports52.05×
13Carlos AlcarazSports28.62×
14Jannik SinnerSports24.31×
15Novak DjokovicSports22.33×
16Coco GauffSports21.70×
17Aryna SabalenkaSports20.92×
18The Championships, WimbledonSports20.49×
19Australian OpenSports20.31×
20City BankBusiness & Career20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BNP Paribas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BNP Paribas audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.09×
PatriotismCONSERVATISM1.89×
Career OrientationPOWER1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BNP Paribas audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.90×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BNP Paribas's target market in United States?

BNP Paribas's target market in United States covers an estimated 421,897 people, concentrated in New York and California.

02

What is the gender split and age of BNP Paribas customers?

42.2% of the BNP Paribas audience are female, 57.8% are male, with an average age of 42.8 years.

03

Which brands do BNP Paribas fans like most?

BNP Paribas fans show strongest brand affinity for KBC Group (3272.21×), Brooke Shields (58.85×), and Keytrade Bank (1636.91×) over the country average.

04

Where do BNP Paribas fans live in United States?

BNP Paribas fans in United States are most concentrated in New York (reach ~200K), California (reach ~80K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BNP Paribas fans also like?

Beyond BNP Paribas itself, the audience over-indexes on Brooke Shields (58.85×), Keytrade Bank (1636.91×), Pete Sampras (136.62×), and Carlos Alcaraz (28.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See BNP Paribas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BNP Paribas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →