BNP Paribas Audience in United States

BNP Paribas logo

BNP Paribas has an estimated audience of 420,299 people in United States. 42.2% are female, 57.8% are male, average age 42.8. Top regions: New York, California, New Jersey. Top brand affinities: KBC Group, Brooke Shields, Keytrade Bank, Pete Sampras, Carlos Alcaraz.

The average BNP Paribas fan in United States is 42.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include KBC Group, Brooke Shields, Keytrade Bank, with strongest over-indexing on KBC Group (3272.21× the country average). Demographically, the BNP Paribas audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of BNP Paribas fans

Demographic split for BNP Paribas audience in United States
MetricValue
Female42.2%
Male57.8%
Average age42.8
Estimated audience size420,299

Audience persona

The typical BNP Paribas fan in United States is more male, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for KBC Group.

Top regions in United States

Top regions ranked by reach for BNP Paribas in United States
RegionReachAffinity
New York129,8445.53×
California88,5051.91×
New Jersey35,4733.32×
Texas29,1150.81×
Florida27,8450.98×
Pennsylvania18,8971.34×
Virginia16,8221.64×
Massachusetts16,6892.02×
Illinois16,6111.19×
Georgia11,3760.88×
North Carolina10,5190.83×
Washington8,2900.98×
Ohio7,8230.6×
Maryland7,5561.05×
Connecticut7,3031.73×
Colorado7,2731.1×
Michigan7,1150.65×
Arizona6,8640.8×
Washington, District of Columbia6,4415.1×
Indiana4,7440.62×
Tennessee4,5650.54×
Oregon4,3360.9×
Minnesota3,9610.66×
Missouri3,8520.57×
Nevada3,7600.93×
South Carolina3,6890.58×
Wisconsin3,4800.55×
Utah2,7130.72×
Louisiana2,5520.47×
Alabama2,4550.42×
Kentucky2,0660.39×
Kansas1,8790.57×
Hawaii1,7070.94×
Iowa1,6800.49×
New Hampshire1,6761.01×
Oklahoma1,6630.36×
Rhode Island1,3981.05×
Idaho1,1670.55×
Arkansas1,1480.33×
Nebraska1,0520.5×
Maine1,0360.69×
New Mexico1,0300.49×
Delaware9990.86×
Mississippi9570.28×
Vermont7260.98×
West Virginia5530.28×
Montana5150.44×
South Dakota3050.31×
Wyoming2880.46×
Alaska2760.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BNP Paribas audience
BrandAffinityCategory
KBC Group3272.21×Business & Career
Brooke Shields58.85×Movies & TV
Keytrade Bank1636.91×Business & Career
Pete Sampras136.62×Sports
Carlos Alcaraz28.62×Sports
Belfius819.41×Business & Career
Coco Gauff21.7×Sports
National Bank of Belgium1636.91×Business & Career
Jannik Sinner24.31×Sports
Andre Agassi58.85×Sports
BNP Paribas Banque Privée3272.21×Business & Career
Boris Becker120.06×Sports
Lindsay Davenport153.85×Sports
Novak Djokovic22.33×Sports
The Championships, Wimbledon20.49×Sports
Alexander Zverev52.05×Sports
Aryna Sabalenka20.92×Sports
Australian Open20.31×Sports
Chris Evert53.3×Sports
Roland Garros28.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BNP Paribas audience
TraitClusterScore
Luxury OrientationPREMIUM3.81
Risk AppetiteTHRILL2.47
TravellingTHRILL1.75
Quality AwarenessPREMIUM1.55
Sports ActivityPOWER1.43
Urban LifestyleOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for BNP Paribas
CountryShare
France45.0%
Poland16.7%
Belgium6.9%

See BNP Paribas audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does BNP Paribas have in United States?

BNP Paribas has an estimated audience of 420,299 people in United States, concentrated in New York and California.

What is the gender split and age of BNP Paribas fans?

42.2% of BNP Paribas fans are female, 57.8% are male, with an average age of 42.8 years.

Which brands do BNP Paribas fans like most?

BNP Paribas fans show strongest brand affinity for KBC Group (3272.21×), Brooke Shields (58.85×), and Keytrade Bank (1636.91×) over the country average.

Where do BNP Paribas fans live in United States?

BNP Paribas fans in United States are most concentrated in New York (reach 129,844), California (reach 88,505), and New Jersey (reach 35,473). These three regions account for the largest share of the active audience.

What other brands do BNP Paribas fans also like?

Beyond BNP Paribas itself, the audience over-indexes on Brooke Shields (58.85×), Keytrade Bank (1636.91×), Pete Sampras (136.62×), and Carlos Alcaraz (28.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BNP Paribas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.