Rascasse Audience Intelligence

Novak Djokovic Audience in United States

A data profile of the people who buy, follow and care about Novak Djokovic in United States — modelled from more than twelve digital signal sources. Novak Djokovic has an estimated audience of 4,990,090 people in United States.

#10among Tennis in United States#725among Person in United States#574in Sports

The average Novak Djokovic fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coco Gauff, Ben Shelton, Daniil Medvedev, with strongest over-indexing on Coco Gauff (16.36× the country average).

Demographically, the Novak Djokovic audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Sports Activity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Novak Djokovic fan in United States is more male, around 30.1 years old, with strong Sports Activity tendencies and a notable affinity for Coco Gauff.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novak Djokovic profile in United States.

Audience size
5M
in United States
Gender
42.8%♀
57.2% male
Age
30.1
average years
Country rank
#6717
Person in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Novak Djokovic fans

42.8% are female, 57.2% are male, average age 30.1.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Novak Djokovic audience in United States
MetricValue
Female42.8%
Male57.2%
Average age30.1
Estimated audience size4,990,090
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Novak Djokovic audience in United States
Age bracketShare%
16-1949%
20-2919%
30-3913%
40-4911%
50+9%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Novak Djokovic audience comes from United States.

Worldwide audience distribution share by country for Novak Djokovic
CountryShare
Serbia10.6%
Italy8.8%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novak Djokovic audience in United States is strongest.

Fig. 05

Top regions by affinity

Novak Djokovic fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K1.75×
02New Jersey~200K1.72×
03Georgia~300K1.50×
04Florida~600K1.49×
05Illinois~300K1.45×
06Massachusetts~100K1.38×
07Connecticut~70K1.36×
08California~800K1.32×
09South Carolina~100K1.31×
10Washington, District of Columbia~20K1.28×
11Delaware~20K1.21×
12North Carolina~200K1.20×
13Texas~600K1.19×
14Maryland~100K1.18×
15Alabama~90K1.18×
16Virginia~200K1.17×
17Rhode Island~20K1.08×
18Indiana~100K1.04×
19Minnesota~80K1.04×
20Pennsylvania~200K1.03×
21Nevada~50K1.01×
22Arizona~100K0.99×
23Ohio~200K0.98×
24Wisconsin~80K0.98×
25Michigan~100K0.96×
26Washington~100K0.95×
27Missouri~80K0.93×
28Arkansas~40K0.93×
29Hawaii~20K0.93×
30New Hampshire~20K0.92×
31Colorado~80K0.88×
32Maine~20K0.88×
33Vermont~8K0.88×
34Tennessee~90K0.86×
35Nebraska~20K0.86×
36Utah~40K0.83×
37Kentucky~60K0.82×
38Oregon~50K0.81×
39Oklahoma~50K0.79×
40Iowa~40K0.79×
41Kansas~30K0.78×
42Mississippi~30K0.75×
43Louisiana~50K0.72×
44New Mexico~20K0.71×
45North Dakota~8K0.70×
46Idaho~20K0.68×
47South Dakota~9K0.68×
48West Virginia~20K0.65×
49Alaska~8K0.65×
50Montana~9K0.61×
Fig. 06

Affinity by region

Affinity by region — Novak Djokovic, United States
0.61×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novak Djokovic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novak Djokovic audience
#·InterestCategoryAffinity×
01Daniil MedvedevSports25.09×
02Roger FedererSports25.09×
03Everton F.C.Sports24.87×
04Tennis WarehouseShopping24.15×
05Iga SwiatekSports21.15×
06David BeckhamSports19.24×
07National Rugby LeagueSports18.98×
08Ben SheltonSports18.37×
09BodrumTravel & Leisure18.00×
10A.S. RomaSports17.63×
11Davis CupSports16.61×
12Coco GauffSports16.36×
13The Championships, WimbledonSports15.89×
14Aryna SabalenkaSports14.45×
15Taylor FritzSports14.13×
16Jannik SinnerSports13.54×
17Venus WilliamsSports12.28×
18Serena WilliamsSports11.08×
19Michigan LotteryGames8.15×
20FIFA World Cup 2026Sports2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novak Djokovic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novak Djokovic audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.19×
Design AffinityPREMIUM1.12×
Luxury OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novak Djokovic audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.34×
ExtroversionTHRILL0.49×
Convenience OrientationPREMIUM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Novak Djokovic have in United States?

Novak Djokovic has an estimated audience of 4,990,090 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Novak Djokovic fans?

42.8% of Novak Djokovic fans are female, 57.2% are male, with an average age of 30.1 years.

03

Which brands do Novak Djokovic fans like most?

Novak Djokovic fans show strongest brand affinity for Coco Gauff (16.36×), Ben Shelton (18.37×), and Daniil Medvedev (25.09×) over the country average.

04

Where do Novak Djokovic fans live in United States?

Novak Djokovic fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Novak Djokovic fans also like?

Beyond Novak Djokovic itself, the audience over-indexes on Ben Shelton (18.37×), Daniil Medvedev (25.09×), Jannik Sinner (13.54×), and National Rugby League (18.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Novak Djokovic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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