Novak Djokovic Audience in United States

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Novak Djokovic has an estimated audience of 5,461,438 people in United States. 42.8% are female, 57.2% are male, average age 30.1. Top regions: California, Florida, Texas. Top brand affinities: Coco Gauff, Iga Swiatek, National Rugby League, Jannik Sinner, The Championships, Wimbledon.

The average Novak Djokovic fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Coco Gauff, Iga Swiatek, National Rugby League, with strongest over-indexing on Coco Gauff (16.36× the country average). Demographically, the Novak Djokovic audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Novak Djokovic fans

Demographic split for Novak Djokovic audience in United States
MetricValue
Female42.8%
Male57.2%
Average age30.1
Estimated audience size5,461,438

Audience persona

The typical Novak Djokovic fan in United States is more male, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Coco Gauff.

Top regions in United States

Top regions ranked by reach for Novak Djokovic in United States
RegionReachAffinity
California826,3111.38×
Florida593,4251.6×
Texas590,2181.26×
New York560,9291.84×
Illinois278,1251.53×
Georgia254,9061.52×
New Jersey245,8831.77×
North Carolina212,5481.29×
Pennsylvania194,7621.06×
Ohio163,6720.97×
Virginia162,7221.22×
Massachusetts149,2111.39×
Michigan141,5730.99×
Arizona112,5831.01×
Maryland110,1471.17×
Indiana108,1621.08×
South Carolina107,6201.31×
Washington104,7800.96×
Tennessee97,4190.89×
Alabama87,0151.14×
Missouri85,0080.97×
Wisconsin79,3850.97×
Minnesota77,8050.99×
Connecticut76,3561.39×
Colorado74,4700.87×
Nevada57,5991.09×
Kentucky53,9050.79×
Louisiana49,2840.7×
Oregon48,1590.77×
Oklahoma46,6540.77×
Arkansas41,5340.92×
Utah38,6540.79×
Iowa35,3030.78×
Kansas34,4550.8×
Mississippi32,8840.73×
Nebraska23,3280.85×
Washington, District of Columbia21,9971.34×
Hawaii21,0510.9×
New Hampshire18,9210.88×
New Mexico18,2060.66×
Rhode Island18,0291.04×
Delaware17,5641.17×
Idaho16,7930.61×
Maine16,0330.82×
West Virginia14,0910.55×
Montana7,9540.52×
South Dakota7,7350.61×
Vermont7,3480.77×
North Dakota7,0330.63×
Alaska5,9140.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novak Djokovic audience
BrandAffinityCategory
Coco Gauff16.36×Sports
Iga Swiatek21.15×Sports
National Rugby League18.98×Sports
Jannik Sinner13.54×Sports
The Championships, Wimbledon15.89×Sports
Roger Federer25.09×Sports
David Beckham19.24×Sports
Aryna Sabalenka14.45×Sports
Daniil Medvedev25.09×Sports
Everton F.C.24.87×Sports
Taylor Fritz14.13×Sports
A.S. Roma17.63×Sports
Michigan Lottery8.15×Games
Davis Cup16.61×Sports
Tennis Warehouse24.15×Shopping
Serena Williams11.08×Sports
Golden State Warriors4.33×Sports
Bodrum18×Travel & Leisure
Karen Khachanov25.76×Sports
Venus Williams12.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novak Djokovic audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
Quality AwarenessPREMIUM1.32
LGBTQ+ IdentityOPEN1.27
SustainabilityBALANCE1.22
Design AffinityPREMIUM1.2
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Novak Djokovic
CountryShare
Serbia10.0%
Italy9.6%
United States7.1%

See Novak Djokovic audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Novak Djokovic have in United States?

Novak Djokovic has an estimated audience of 5,461,438 people in United States, concentrated in California and Florida.

What is the gender split and age of Novak Djokovic fans?

42.8% of Novak Djokovic fans are female, 57.2% are male, with an average age of 30.1 years.

Which brands do Novak Djokovic fans like most?

Novak Djokovic fans show strongest brand affinity for Coco Gauff (16.36×), Iga Swiatek (21.15×), and National Rugby League (18.98×) over the country average.

Where do Novak Djokovic fans live in United States?

Novak Djokovic fans in United States are most concentrated in California (reach 826,311), Florida (reach 593,425), and Texas (reach 590,218). These three regions account for the largest share of the active audience.

What other brands do Novak Djokovic fans also like?

Beyond Novak Djokovic itself, the audience over-indexes on Iga Swiatek (21.15×), National Rugby League (18.98×), Jannik Sinner (13.54×), and The Championships, Wimbledon (15.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.