David Beckham Audience in United States

David Beckham logo

David Beckham has an estimated audience of 2,862,373 people in United States. 43.3% are female, 56.7% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: FC Bayern Munich, Inter Milan, Novak Djokovic, Aston Villa F.C., Iga Swiatek.

The average David Beckham fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FC Bayern Munich, Inter Milan, Novak Djokovic, with strongest over-indexing on FC Bayern Munich (13.52× the country average). Demographically, the David Beckham audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of David Beckham fans

Demographic split for David Beckham audience in United States
MetricValue
Female43.3%
Male56.7%
Average age34.7
Estimated audience size2,862,373

Audience persona

The typical David Beckham fan in United States is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for David Beckham in United States
RegionReachAffinity
California445,2691.41×
Texas307,1331.25×
Florida277,2411.43×
New York212,4511.33×
Illinois116,6031.22×
Pennsylvania97,8491.02×
New Jersey97,2351.34×
Georgia95,4311.08×
North Carolina90,5911.05×
Ohio85,2840.97×
Virginia77,9501.12×
Michigan72,9890.98×
Arizona70,1261.2×
Massachusetts69,0061.22×
Washington67,3611.17×
Maryland57,1481.16×
Tennessee56,4820.98×
Colorado50,4271.12×
Indiana49,8980.95×
Missouri44,6510.97×
Minnesota41,9491.02×
Wisconsin39,7780.92×
South Carolina39,1700.91×
Oregon35,5631.08×
Louisiana33,5740.91×
Connecticut33,2781.16×
Alabama32,6660.82×
Utah31,9271.25×
Nevada31,8151.15×
Kentucky30,4260.85×
Oklahoma29,7010.93×
Iowa21,1480.9×
Kansas20,9730.93×
Arkansas20,3760.86×
Mississippi16,8760.72×
Idaho13,3980.93×
Nebraska12,4620.87×
New Mexico12,3350.86×
Hawaii11,3500.92×
New Hampshire10,3900.92×
Washington, District of Columbia10,0971.17×
West Virginia9,8260.74×
Rhode Island8,6450.95×
Maine8,6300.84×
Montana6,6850.84×
Delaware6,6630.84×
South Dakota4,7140.71×
Alaska4,5700.75×
North Dakota4,3970.75×
Vermont4,1460.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Beckham audience
BrandAffinityCategory
FC Bayern Munich13.52×Sports
Inter Milan23.28×Sports
Novak Djokovic21.4×Sports
Aston Villa F.C.35.1×Sports
Iga Swiatek23.88×Sports
A.S. Roma27.28×Sports
Jannik Sinner15.41×Sports
Manchester City F.C.12.61×Sports
Everton F.C.33.97×Sports
The Championships, Wimbledon17.13×Sports
Roger Federer30.74×Sports
Chelsea F.C.13.51×Sports
Tennis Warehouse33.79×Shopping
Coco Gauff10.73×Sports
Aryna Sabalenka16.58×Sports
Bundesliga15.77×Sports
Atalanta B.C.50.44×Sports
Serie A13.43×Sports
Real Madrid C.F.5.45×Sports
Manchester United F.C.8.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Beckham audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.37
Early Adopter MentalityPOWER1.25
IndulgenceJOY1.24
SustainabilityBALANCE1.23
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for David Beckham
CountryShare
United States16.2%
United Kingdom14.2%
Brazil5.4%

See David Beckham audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does David Beckham have in United States?

David Beckham has an estimated audience of 2,862,373 people in United States, concentrated in California and Texas.

What is the gender split and age of David Beckham fans?

43.3% of David Beckham fans are female, 56.7% are male, with an average age of 34.7 years.

Which brands do David Beckham fans like most?

David Beckham fans show strongest brand affinity for FC Bayern Munich (13.52×), Inter Milan (23.28×), and Novak Djokovic (21.4×) over the country average.

Where do David Beckham fans live in United States?

David Beckham fans in United States are most concentrated in California (reach 445,269), Texas (reach 307,133), and Florida (reach 277,241). These three regions account for the largest share of the active audience.

What other brands do David Beckham fans also like?

Beyond David Beckham itself, the audience over-indexes on Inter Milan (23.28×), Novak Djokovic (21.4×), Aston Villa F.C. (35.1×), and Iga Swiatek (23.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Beckham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.