Rascasse Audience Intelligence

David Beckham Audience in United States

A data profile of the people who buy, follow and care about David Beckham in United States — modelled from more than twelve digital signal sources. David Beckham has an estimated audience of 3,265,850 people in United States.

#48among Soccer in United States#1370among Person in United States#843in Sports

The average David Beckham fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Ben Shelton, Inter Milan, with strongest over-indexing on FIFA World Cup 2026 (6.43× the country average).

Demographically, the David Beckham audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Beckham fan in United States is more male, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Beckham profile in United States.

Audience size
3.3M
in United States
Gender
43.3%♀
56.7% male
Age
34.7
average years
Country rank
#9558
Person in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Beckham fans

43.3% are female, 56.7% are male, average age 34.7.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for David Beckham audience in United States
MetricValue
Female43.3%
Male56.7%
Average age34.7
Estimated audience size3,265,850
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the David Beckham audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

17.9%

of the worldwide David Beckham audience comes from United States.

Worldwide audience distribution share by country for David Beckham
CountryShare
United States17.9%
United Kingdom12.0%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Beckham audience in United States is strongest.

Fig. 05

Top regions by affinity

David Beckham fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.39×
02Florida~300K1.35×
03New Jersey~100K1.32×
04New York~200K1.27×
05Utah~30K1.24×
06Texas~300K1.23×
07Massachusetts~70K1.23×
08Illinois~100K1.16×
09Nevada~30K1.16×
10Arizona~70K1.15×
11Maryland~60K1.15×
12Connecticut~30K1.15×
13Washington~70K1.14×
14Washington, District of Columbia~10K1.13×
15Virginia~80K1.11×
16Georgia~100K1.10×
17Colorado~50K1.08×
18Oregon~40K1.07×
19North Carolina~90K1.03×
20Rhode Island~9K1.02×
21Pennsylvania~100K1.00×
22Minnesota~40K1.00×
23Missouri~40K0.97×
24Tennessee~60K0.96×
25Kansas~20K0.96×
26Idaho~10K0.96×
27Ohio~80K0.95×
28Indiana~50K0.95×
29Oklahoma~30K0.94×
30New Hampshire~10K0.94×
31Michigan~70K0.93×
32South Carolina~40K0.93×
33Louisiana~30K0.93×
34Hawaii~10K0.93×
35Delaware~7K0.92×
36Wisconsin~40K0.90×
37Nebraska~10K0.90×
38New Mexico~10K0.90×
39Kentucky~30K0.89×
40Iowa~20K0.89×
41Arkansas~20K0.87×
42Maine~9K0.87×
43Vermont~4K0.85×
44Montana~7K0.84×
45Alabama~30K0.82×
46South Dakota~5K0.82×
47Alaska~5K0.82×
48North Dakota~5K0.82×
49West Virginia~10K0.76×
50Mississippi~20K0.73×
Fig. 06

Affinity by region

Affinity by region — David Beckham, United States
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Beckham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Beckham audience
#·InterestCategoryAffinity×
01Atalanta B.C.Sports50.44×
02Aston Villa F.C.Sports35.10×
03Sevilla FCSports35.06×
04Everton F.C.Sports33.97×
05Tennis WarehouseShopping33.79×
06Roger FedererSports30.74×
07A.S. RomaSports27.28×
08Iga SwiatekSports23.88×
09Inter MilanSports23.28×
10Novak DjokovicSports21.40×
11Ben SheltonSports20.42×
12The Championships, WimbledonSports17.13×
13Aryna SabalenkaSports16.58×
14BundesligaSports15.77×
15Jannik SinnerSports15.41×
16FC Bayern MunichSports13.52×
17Chelsea F.C.Sports13.51×
18Manchester City F.C.Sports12.61×
19Coco GauffSports10.73×
20FIFA World Cup 2026Sports6.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Beckham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Beckham audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.24×
Luxury OrientationPREMIUM1.24×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Beckham audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Convenience OrientationPREMIUM0.64×
IndividualismJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Beckham have in United States?

David Beckham has an estimated audience of 3,265,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of David Beckham fans?

43.3% of David Beckham fans are female, 56.7% are male, with an average age of 34.7 years.

03

Which brands do David Beckham fans like most?

David Beckham fans show strongest brand affinity for FIFA World Cup 2026 (6.43×), Ben Shelton (20.42×), and Inter Milan (23.28×) over the country average.

04

Where do David Beckham fans live in United States?

David Beckham fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do David Beckham fans also like?

Beyond David Beckham itself, the audience over-indexes on Ben Shelton (20.42×), Inter Milan (23.28×), Aston Villa F.C. (35.1×), and Novak Djokovic (21.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See David Beckham audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for David Beckham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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