Bundesliga Audience in United States

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Bundesliga has an estimated audience of 5,323,030 people in United States. 25.3% are female, 74.7% are male, average age 31.5. Top regions: California, Florida, Texas. Top brand affinities: Football player, Norwich City F.C., Bad Bunny, Brighton & Hove Albion F.C., Sofascore.

The average Bundesliga fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Football player, Norwich City F.C., Bad Bunny, with strongest over-indexing on Football player (55.8× the country average). Demographically, the Bundesliga audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Bundesliga fans

Demographic split for Bundesliga audience in United States
MetricValue
Female25.3%
Male74.7%
Average age31.5
Estimated audience size5,323,030

Audience persona

The typical Bundesliga fan in United States is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Football player.

Top regions in United States

Top regions ranked by reach for Bundesliga in United States
RegionReachAffinity
California894,2691.53×
Florida633,1901.76×
Texas592,2661.29×
New York567,4201.91×
New Jersey272,3502.01×
Illinois259,4311.46×
Virginia208,9081.61×
North Carolina185,3631.16×
Georgia183,8591.12×
Pennsylvania175,2690.98×
Massachusetts173,5081.65×
Maryland170,0551.86×
Arizona131,0841.21×
Ohio127,5670.78×
Washington122,1181.14×
Michigan104,4970.75×
Indiana98,6541.01×
Tennessee93,3190.87×
Colorado88,9741.06×
Connecticut86,3291.62×
Nevada70,8011.38×
Minnesota69,1320.91×
Wisconsin62,2740.78×
South Carolina61,0550.76×
Oregon61,0251×
Missouri57,8030.67×
Kentucky55,4230.83×
Alabama53,3110.72×
Louisiana47,7960.7×
Utah45,6560.96×
Oklahoma42,9310.73×
Iowa39,6280.9×
Kansas34,2140.82×
Washington, District of Columbia29,9181.87×
Arkansas27,3630.62×
Nebraska26,7421×
Rhode Island19,0561.12×
New Mexico18,8020.7×
Mississippi16,9450.39×
Idaho16,7760.63×
New Hampshire15,2820.73×
Delaware14,4410.98×
Maine13,5380.71×
Hawaii12,0310.53×
West Virginia9,3540.38×
Vermont8,1180.87×
South Dakota7,2800.59×
Montana6,8720.47×
North Dakota6,2990.58×
Alaska5,6730.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bundesliga audience
BrandAffinityCategory
Football player55.8×Business & Career
Norwich City F.C.78.75×Sports
Bad Bunny8.28×Music & Radio
Brighton & Hove Albion F.C.59.79×Sports
Sofascore29.81×Sports
Los Angeles Chargers16.17×Sports
FC Bayern Munich6.92×Sports
2. Bundesliga31.74×Sports
Argentina5.94×Travel & Leisure
Team sport3.77×Sports
Video2.62×Movies & TV
Bachata (dance)6.68×Music & Radio
Mexico3.19×Travel & Leisure
Gridiron football5.41×Sports
Marcus Rashford20.85×Sports
Grappling5.28×Sports
Guatemala4.45×Travel & Leisure
Latin America3.81×Travel & Leisure
Lace wig3.55×Beauty & Wellness
Pacific Ocean3.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bundesliga audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER1.58
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.4
Risk AppetiteTHRILL1.31
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Bundesliga
CountryShare
Germany20.4%
Italy6.2%
United States5.9%

See Bundesliga audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Bundesliga have in United States?

Bundesliga has an estimated audience of 5,323,030 people in United States, concentrated in California and Florida.

What is the gender split and age of Bundesliga fans?

25.3% of Bundesliga fans are female, 74.7% are male, with an average age of 31.5 years.

Which brands do Bundesliga fans like most?

Bundesliga fans show strongest brand affinity for Football player (55.8×), Norwich City F.C. (78.75×), and Bad Bunny (8.28×) over the country average.

Where do Bundesliga fans live in United States?

Bundesliga fans in United States are most concentrated in California (reach 894,269), Florida (reach 633,190), and Texas (reach 592,266). These three regions account for the largest share of the active audience.

What other brands do Bundesliga fans also like?

Beyond Bundesliga itself, the audience over-indexes on Norwich City F.C. (78.75×), Bad Bunny (8.28×), Brighton & Hove Albion F.C. (59.79×), and Sofascore (29.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.