Rascasse Audience Intelligence

Bundesliga Audience in United States

A data profile of the people who buy, follow and care about Bundesliga in United States — modelled from more than twelve digital signal sources. Bundesliga has an estimated audience of 5,299,925 people in United States.

#32among Soccer in United States#66among Event in United States#545in Sports

The average Bundesliga fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Football player, Norwich City F.C., FIFA World Cup 2026, with strongest over-indexing on Football player (55.8× the country average).

Demographically, the Bundesliga audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bundesliga fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Football player.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bundesliga profile in United States.

Audience size
5.3M
in United States
Gender
25.3%♀
74.7% male
Age
31.5
average years
Country rank
#6333
Event in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bundesliga fans

25.3% are female, 74.7% are male, average age 31.5.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Bundesliga audience in United States
MetricValue
Female25.3%
Male74.7%
Average age31.5
Estimated audience size5,299,925
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Bundesliga audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Bundesliga audience comes from United States.

Worldwide audience distribution share by country for Bundesliga
CountryShare
Germany24.6%
Italy5.6%
United States5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bundesliga audience in United States is strongest.

Fig. 05

Top regions by affinity

Bundesliga fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K1.96×
02Maryland~200K1.88×
03New York~500K1.82×
04Washington, District of Columbia~30K1.82×
05Florida~600K1.80×
06Connecticut~90K1.62×
07Massachusetts~200K1.60×
08Virginia~200K1.55×
09Nevada~70K1.45×
10California~800K1.39×
11Illinois~200K1.38×
12Texas~600K1.25×
13Rhode Island~20K1.24×
14North Carolina~200K1.15×
15Arizona~100K1.13×
16Washington~100K1.11×
17Georgia~200K1.08×
18Nebraska~30K1.08×
19Delaware~20K1.06×
20Colorado~90K1.04×
21Indiana~100K1.02×
22Pennsylvania~200K0.97×
23Oregon~60K0.96×
24Utah~50K0.95×
25Iowa~40K0.92×
26Vermont~9K0.91×
27Tennessee~90K0.87×
28Minnesota~70K0.87×
29Kentucky~60K0.85×
30Kansas~40K0.84×
31Ohio~100K0.78×
32South Carolina~60K0.77×
33Wisconsin~60K0.76×
34Louisiana~50K0.76×
35Maine~10K0.76×
36New Hampshire~20K0.74×
37New Mexico~20K0.73×
38Michigan~100K0.72×
39Alabama~50K0.69×
40Oklahoma~40K0.69×
41Missouri~60K0.68×
42South Dakota~8K0.68×
43Idaho~20K0.64×
44North Dakota~7K0.64×
45Arkansas~30K0.62×
46Hawaii~10K0.57×
47Alaska~6K0.56×
48Montana~8K0.53×
49West Virginia~10K0.45×
50Mississippi~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Bundesliga, United States
0.43×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bundesliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bundesliga audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports78.75×
02Brighton & Hove Albion F.C.Sports59.79×
03Julio EncisoSports59.79×
04Football playerBusiness & Career55.80×
052. BundesligaSports31.74×
06SofascoreSports29.81×
07ArthurSports24.79×
08Marcus RashfordSports20.85×
09Los Angeles ChargersSports16.17×
10Bad BunnyMusic & Radio8.28×
11Bachata (dance)Music & Radio6.68×
12ArgentinaTravel & Leisure5.94×
13Gridiron footballSports5.41×
14GrapplingSports5.28×
15GuatemalaTravel & Leisure4.45×
16Latin AmericaTravel & Leisure3.81×
17Team sportSports3.77×
18FIFA World Cup 2026Sports3.61×
19MexicoTravel & Leisure3.19×
20VideoMovies & TV2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bundesliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bundesliga audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.21×
MindfulnessBALANCE1.19×
Risk AppetiteTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bundesliga audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.45×
DIY MentalityTHRILL0.55×
CreativityOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bundesliga have in United States?

Bundesliga has an estimated audience of 5,299,925 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Bundesliga fans?

25.3% of Bundesliga fans are female, 74.7% are male, with an average age of 31.5 years.

03

Which brands do Bundesliga fans like most?

Bundesliga fans show strongest brand affinity for Football player (55.8×), Norwich City F.C. (78.75×), and FIFA World Cup 2026 (3.61×) over the country average.

04

Where do Bundesliga fans live in United States?

Bundesliga fans in United States are most concentrated in California (reach ~800K), Florida (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bundesliga fans also like?

Beyond Bundesliga itself, the audience over-indexes on Norwich City F.C. (78.75×), FIFA World Cup 2026 (3.61×), Bad Bunny (8.28×), and Arthur (24.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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