Marcus Rashford Audience in United States

Marcus Rashford has an estimated audience of 995,000 people in United States. 0.0% are female, 100.0% are male, average age 25.4. Top regions: California, New York, Texas. Top brand affinities: Leroy Sané, Paul Pogba, Premier League, Manchester United F.C., FIFA World Cup.

The average Marcus Rashford fan in United States is 25.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Leroy Sané, Paul Pogba, Premier League, with strongest over-indexing on Leroy Sané (320× the country average). Demographically, the Marcus Rashford audience skews more male with an average age of 25.4, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Marcus Rashford fans

Demographic split for Marcus Rashford audience in United States
MetricValue
Female0.0%
Male100.0%
Average age25.4
Estimated audience size995,000

Audience persona

The typical Marcus Rashford fan in United States is more male, around 25.4 years old, with strong Spirituality tendencies and a notable affinity for Leroy Sané.

Top regions in United States

Top regions ranked by reach for Marcus Rashford in United States
RegionReachAffinity
California165,8391.52×
New York110,3201.98×
Texas108,7861.27×
Florida85,1611.26×
New Jersey49,8661.97×
Illinois45,1701.36×
Georgia41,3941.35×
Virginia38,1331.57×
Maryland35,7742.09×
North Carolina35,4661.18×
Massachusetts34,4171.76×
Pennsylvania33,4081×
Ohio27,9650.91×
Washington27,6261.38×
Michigan22,6440.87×
Indiana16,9630.93×
Connecticut16,5541.66×
Minnesota16,3291.15×
Tennessee16,2010.81×
Colorado15,7891.01×
Arizona13,7770.68×
Missouri13,2340.83×
South Carolina13,0240.87×
Oregon12,6751.11×
Wisconsin10,7030.71×
Kentucky9,8050.79×
Louisiana8,7590.68×
Nevada8,5800.89×
Utah8,0420.9×
Iowa7,6210.93×
Washington, District of Columbia7,0102.34×
Oklahoma6,9420.63×
Kansas6,7230.86×
Alabama6,6750.48×
Arkansas4,8930.6×
Nebraska4,0950.82×
Mississippi3,7790.46×
Rhode Island3,4821.1×
New Hampshire3,4270.87×
Maine3,1840.89×
Idaho2,8810.58×
New Mexico2,8530.57×
Delaware2,7761.01×
Hawaii2,6830.63×
West Virginia2,1880.47×
Vermont1,5790.9×
North Dakota1,3490.66×
South Dakota1,2130.53×
Montana1,0800.39×
Wyoming6910.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marcus Rashford audience
BrandAffinityCategory
Leroy Sané320×Sports
Paul Pogba100.84×Sports
Premier League20.16×Sports
Manchester United F.C.17.14×Sports
FIFA World Cup8.29×Sports
Robert Lewandowski66.38×Sports
Leicester City F.C.54.76×Sports
West Ham United F.C.64.21×Sports
UEFA Champions League11.54×Sports
Manchester City F.C.14.29×Sports
Real Madrid C.F.7.49×Sports
Everton F.C.38.89×Sports
West Bromwich Albion F.C.81.63×Sports
Arsenal F.C.17.58×Sports
FC Schalke 0444.05×Sports
UEFA Europa League15.71×Sports
Bundesliga18×Sports
Paris Saint-Germain15.71×Sports
Germany national football team33.49×Sports
Liverpool F.C.14.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marcus Rashford audience
TraitClusterScore
SpiritualityBALANCE1.52
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.32
Career OrientationPOWER1.14
Urban LifestyleOPEN1.07
Healthy LifestyleBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Marcus Rashford
CountryShare
United Kingdom19.3%
United States9.7%
Indonesia5.1%

See Marcus Rashford audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Marcus Rashford have in United States?

Marcus Rashford has an estimated audience of 995,000 people in United States, concentrated in California and New York.

What is the gender split and age of Marcus Rashford fans?

0.0% of Marcus Rashford fans are female, 100.0% are male, with an average age of 25.4 years.

Which brands do Marcus Rashford fans like most?

Marcus Rashford fans show strongest brand affinity for Leroy Sané (320×), Paul Pogba (100.84×), and Premier League (20.16×) over the country average.

Where do Marcus Rashford fans live in United States?

Marcus Rashford fans in United States are most concentrated in California (reach 165,839), New York (reach 110,320), and Texas (reach 108,786). These three regions account for the largest share of the active audience.

What other brands do Marcus Rashford fans also like?

Beyond Marcus Rashford itself, the audience over-indexes on Paul Pogba (100.84×), Premier League (20.16×), Manchester United F.C. (17.14×), and FIFA World Cup (8.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Rashford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.