Rascasse Audience Intelligence

Marcus Rashford Audience in United States

A data profile of the people who buy, follow and care about Marcus Rashford in United States — modelled from more than twelve digital signal sources. Marcus Rashford has an estimated audience of 1,343,364 people in United States.

#115among Soccer in United States#4000among Person in United States#1755in Sports

The average Marcus Rashford fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Leroy Sané, Paul Pogba, Robert Lewandowski, with strongest over-indexing on Leroy Sané (362.85× the country average).

Demographically, the Marcus Rashford audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marcus Rashford fan in United States is more male, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for Leroy Sané.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marcus Rashford profile in United States.

Audience size
1.3M
in United States
Gender
32.6%♀
67.4% male
Age
32.4
average years
Country rank
#19245
Person in United States
Fig. 01

Search interest · 12-month trend

+119%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marcus Rashford fans

32.6% are female, 67.4% are male, average age 32.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Marcus Rashford audience in United States
MetricValue
Female32.6%
Male67.4%
Average age32.4
Estimated audience size1,343,364
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Marcus Rashford audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Marcus Rashford audience comes from United States.

Worldwide audience distribution share by country for Marcus Rashford
CountryShare
United Kingdom19.2%
United States10.8%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marcus Rashford audience in United States is strongest.

Fig. 05

Top regions by affinity

Marcus Rashford fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K2.17×
02Washington, District of Columbia~7K2.03×
03New Jersey~50K1.87×
04New York~100K1.82×
05Virginia~50K1.65×
06Massachusetts~40K1.62×
07Connecticut~20K1.61×
08California~200K1.52×
09Texas~100K1.43×
10Florida~100K1.41×
11Georgia~50K1.34×
12Illinois~50K1.28×
13Washington~30K1.28×
14North Carolina~40K1.21×
15Rhode Island~4K1.13×
16Delaware~3K1.11×
17Minnesota~20K1.08×
18Oregon~10K1.03×
19Nevada~10K0.98×
20Pennsylvania~40K0.95×
21Colorado~20K0.94×
22Nebraska~5K0.92×
23Indiana~20K0.91×
24Utah~9K0.91×
25Arizona~20K0.90×
26Kansas~8K0.90×
27Vermont~2K0.90×
28Iowa~8K0.88×
29South Carolina~10K0.86×
30Maine~3K0.86×
31Ohio~30K0.85×
32Tennessee~20K0.84×
33Kentucky~10K0.84×
34New Hampshire~4K0.84×
35Michigan~20K0.79×
36Missouri~10K0.77×
37Louisiana~10K0.77×
38North Dakota~2K0.77×
39Arkansas~7K0.73×
40South Dakota~2K0.73×
41Oklahoma~9K0.72×
42Wisconsin~10K0.71×
43Hawaii~3K0.70×
44New Mexico~4K0.67×
45Idaho~4K0.67×
46Alaska~2K0.66×
47Alabama~10K0.64×
48Montana~2K0.60×
49West Virginia~3K0.58×
50Mississippi~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Marcus Rashford, United States
0.56×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marcus Rashford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marcus Rashford audience
#·InterestCategoryAffinity×
01Leroy SanéSports362.85×
02Paul PogbaSports110.00×
03Robert LewandowskiSports84.33×
04FC Schalke 04Sports56.53×
05Real SociedadSports53.33×
06West Ham United F.C.Sports52.38×
07Germany national football teamSports50.22×
08Leicester City F.C.Sports46.85×
09Mohamed SalahSports42.46×
10Paris Saint-GermainSports26.57×
11Inter MilanSports21.25×
12Tottenham Hotspur F.C.Sports21.01×
13BundesligaSports20.85×
14Manchester United F.C.Sports19.64×
15UEFA Europa LeagueSports16.81×
16Liverpool F.C.Sports15.14×
17Premier LeagueSports13.24×
18Manchester City F.C.Sports13.10×
19UEFA Champions LeagueSports9.75×
20FIFA World CupSports6.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marcus Rashford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marcus Rashford audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
Career OrientationPOWER1.26×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marcus Rashford audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.38×
Family OrientationCONSERVATISM0.39×
MindfulnessBALANCE0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marcus Rashford have in United States?

Marcus Rashford has an estimated audience of 1,343,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marcus Rashford fans?

32.6% of Marcus Rashford fans are female, 67.4% are male, with an average age of 32.4 years.

03

Which brands do Marcus Rashford fans like most?

Marcus Rashford fans show strongest brand affinity for Leroy Sané (362.85×), Paul Pogba (110×), and Robert Lewandowski (84.33×) over the country average.

04

Where do Marcus Rashford fans live in United States?

Marcus Rashford fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marcus Rashford fans also like?

Beyond Marcus Rashford itself, the audience over-indexes on Paul Pogba (110×), Robert Lewandowski (84.33×), Manchester United F.C. (19.64×), and Paris Saint-Germain (26.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Marcus Rashford audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Rashford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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