FIFA (video game series) Audience in United States

FIFA (video game series) logo

FIFA (video game series) has an estimated audience of 5,811,216 people in United States. 22.5% are female, 77.5% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: FIFA World Cup, Aaron Rodgers, The Last of Us, Buffalo Bills, CBS Sports Network.

The average FIFA (video game series) fan in United States is 28.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FIFA World Cup, Aaron Rodgers, The Last of Us, with strongest over-indexing on FIFA World Cup (4.16× the country average). Demographically, the FIFA (video game series) audience skews more male with an average age of 28.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Soccer

Demographics of FIFA (video game series) fans

Demographic split for FIFA (video game series) audience in United States
MetricValue
Female22.5%
Male77.5%
Average age28.6
Estimated audience size5,811,216

Audience persona

The typical FIFA (video game series) fan in United States is more male, around 28.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for FIFA (video game series) in United States
RegionReachAffinity
California1,074,9921.68×
Texas816,7571.63×
Florida654,0151.66×
New York521,7641.61×
New Jersey266,5071.8×
Georgia260,7301.46×
Illinois250,2051.29×
Virginia201,1191.42×
North Carolina197,7131.13×
Pennsylvania178,9110.91×
Washington149,5011.28×
Maryland146,8831.47×
Massachusetts145,7401.27×
Ohio138,7970.78×
Arizona130,7401.1×
Michigan116,8270.77×
Tennessee100,1400.86×
Indiana98,6990.93×
Connecticut86,2741.48×
Colorado84,6410.92×
Missouri79,3020.85×
South Carolina75,4120.86×
Nevada72,8041.3×
Minnesota72,1780.87×
Oregon66,3531×
Oklahoma65,3731.01×
Wisconsin63,0190.72×
Utah61,6081.18×
Alabama60,6230.75×
Kentucky60,1020.82×
Louisiana57,8110.77×
Kansas46,0471.01×
Arkansas40,5900.85×
Iowa36,9490.77×
Mississippi30,9930.65×
Washington, District of Columbia29,7861.71×
New Mexico28,3690.97×
Nebraska25,3260.87×
Idaho20,1560.69×
Rhode Island19,1501.04×
Hawaii17,2190.69×
Delaware16,5391.03×
New Hampshire16,1370.7×
Maine14,8910.72×
West Virginia14,5730.54×
South Dakota7,8140.58×
Alaska7,3700.59×
Montana6,9990.43×
North Dakota6,7260.56×
Vermont5,5730.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA (video game series) audience
BrandAffinityCategory
FIFA World Cup4.16×Sports
Aaron Rodgers6.11×Sports
The Last of Us9.09×Games
Buffalo Bills5.12×Sports
CBS Sports Network7.95×Movies & TV
Tampa Bay Buccaneers6.21×Sports
Minnesota Vikings5.95×Sports
Green Bay Packers4.7×Sports
Manchester United F.C.5.71×Sports
Cleveland Browns5.44×Sports
Miami Dolphins5.53×Sports
Detroit Lions4.61×Sports
Cincinnati Bengals6.72×Sports
Florida State Seminoles football7.86×Sports
Indianapolis Colts6.33×Sports
Sports betting6.99×Games
NFL Sunday Ticket7.35×
Pittsburgh Steelers4.18×Sports
Jacksonville Jaguars6.87×Sports
Texas A&M Aggies football7.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA (video game series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.93
Early Adopter MentalityPOWER1.69
Convenience OrientationPREMIUM1.28
Luxury OrientationPREMIUM1.16
Social Media UsageJOY1.14
Risk AppetiteTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for FIFA (video game series)
CountryShare
United States12.2%
Italy7.1%
Germany6.5%

See FIFA (video game series) audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FIFA (video game series) have in United States?

FIFA (video game series) has an estimated audience of 5,811,216 people in United States, concentrated in California and Texas.

What is the gender split and age of FIFA (video game series) fans?

22.5% of FIFA (video game series) fans are female, 77.5% are male, with an average age of 28.6 years.

Which brands do FIFA (video game series) fans like most?

FIFA (video game series) fans show strongest brand affinity for FIFA World Cup (4.16×), Aaron Rodgers (6.11×), and The Last of Us (9.09×) over the country average.

Where do FIFA (video game series) fans live in United States?

FIFA (video game series) fans in United States are most concentrated in California (reach 1,074,992), Texas (reach 816,757), and Florida (reach 654,015). These three regions account for the largest share of the active audience.

What other brands do FIFA (video game series) fans also like?

Beyond FIFA (video game series) itself, the audience over-indexes on Aaron Rodgers (6.11×), The Last of Us (9.09×), Buffalo Bills (5.12×), and CBS Sports Network (7.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.