Rascasse Audience Intelligence

FIFA (video game series) Audience in United States

A data profile of the people who buy, follow and care about FIFA (video game series) in United States — modelled from more than twelve digital signal sources. FIFA (video game series) has an estimated audience of 7,302,672 people in United States.

#19among Soccer in United States#24among Video / Board Game in United States#94in Games

The average FIFA (video game series) fan in United States is 28.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Buffalo Bills, with strongest over-indexing on FIFA World Cup 2026 (3.05× the country average).

Demographically, the FIFA (video game series) audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA (video game series) fan in United States is more male, around 28.6 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Games · Type: Video / Board Game · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA (video game series) profile in United States.

Audience size
7.3M
in United States
Gender
22.5%♀
77.5% male
Age
28.6
average years
Country rank
#4851
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4690%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA (video game series) fans

22.5% are female, 77.5% are male, average age 28.6.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for FIFA (video game series) audience in United States
MetricValue
Female22.5%
Male77.5%
Average age28.6
Estimated audience size7,302,672
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the FIFA (video game series) audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3912%
40-498%
50+6%
Fig. 04

Worldwide distribution

13.8%

of the worldwide FIFA (video game series) audience comes from United States.

Worldwide audience distribution share by country for FIFA (video game series)
CountryShare
United States13.8%
Italy6.5%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA (video game series) audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA (video game series) fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.42×
02New Jersey~300K2.12×
03Washington~200K2.01×
04Texas~900K1.88×
05Massachusetts~200K1.79×
06New York~500K1.69×
07Florida~600K1.44×
08Nevada~80K1.39×
09Georgia~200K1.33×
10Illinois~200K1.28×
11Virginia~200K1.25×
12Washington, District of Columbia~20K1.25×
13Arizona~100K1.23×
14Maryland~100K1.22×
15Connecticut~70K1.22×
16Colorado~100K1.16×
17Rhode Island~20K1.16×
18Utah~50K1.05×
19New Mexico~30K1.05×
20Oregon~70K1.01×
21Kansas~50K1.00×
22Delaware~20K0.99×
23Pennsylvania~200K0.95×
24New Hampshire~20K0.95×
25North Carolina~200K0.91×
26Minnesota~70K0.90×
27Hawaii~20K0.88×
28Michigan~100K0.83×
29Missouri~80K0.83×
30Idaho~20K0.82×
31Alaska~10K0.79×
32Vermont~8K0.77×
33Nebraska~20K0.76×
34Indiana~80K0.73×
35Arkansas~40K0.73×
36Iowa~30K0.72×
37Maine~10K0.70×
38Wisconsin~60K0.68×
39Oklahoma~40K0.68×
40South Carolina~60K0.66×
41Montana~10K0.64×
42Ohio~100K0.61×
43Tennessee~70K0.60×
44North Dakota~7K0.60×
45Kentucky~40K0.58×
46South Dakota~7K0.55×
47Alabama~40K0.52×
48Louisiana~40K0.51×
49West Virginia~10K0.43×
50Mississippi~20K0.38×
Fig. 06

Affinity by region

Affinity by region — FIFA (video game series), United States
0.38×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA (video game series) audience
#·InterestCategoryAffinity×
01The Last of UsGames9.09×
02CBS Sports NetworkMovies & TV7.95×
03Florida State Seminoles footballSports7.86×
04NFL Sunday TicketEvent7.35×
05Sports bettingGames6.99×
06Cincinnati BengalsSports6.72×
07Indianapolis ColtsSports6.33×
08Tampa Bay BuccaneersSports6.21×
09Aaron RodgersSports6.11×
10Minnesota VikingsSports5.95×
11Manchester United F.C.Sports5.71×
12Miami DolphinsSports5.53×
13Cleveland BrownsSports5.44×
14Buffalo BillsSports5.12×
15UEFA Champions LeagueSports4.85×
16Green Bay PackersSports4.70×
17Detroit LionsSports4.61×
18Pittsburgh SteelersSports4.18×
19FIFA World CupSports4.16×
20FIFA World Cup 2026Sports3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA (video game series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
Early Adopter MentalityPOWER1.02×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA (video game series) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.49×
Community OrientationOPEN0.52×
CreativityOPEN0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA (video game series) have in United States?

FIFA (video game series) has an estimated audience of 7,302,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA (video game series) fans?

22.5% of FIFA (video game series) fans are female, 77.5% are male, with an average age of 28.6 years.

03

Which brands do FIFA (video game series) fans like most?

FIFA (video game series) fans show strongest brand affinity for FIFA World Cup 2026 (3.05×), FIFA World Cup (4.16×), and Buffalo Bills (5.12×) over the country average.

04

Where do FIFA (video game series) fans live in United States?

FIFA (video game series) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA (video game series) fans also like?

Beyond FIFA (video game series) itself, the audience over-indexes on FIFA World Cup (4.16×), Buffalo Bills (5.12×), CBS Sports Network (7.95×), and Aaron Rodgers (6.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See FIFA (video game series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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