Rascasse Audience Intelligence

The Last of Us Audience in United States

A data profile of the people who buy, follow and care about The Last of Us in United States — modelled from more than twelve digital signal sources. The Last of Us has an estimated audience of 6,767,941 people in United States.

#30among Video / Board Game in United States#106in Games

The average The Last of Us fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, Uncharted, Resident Evil, with strongest over-indexing on Twitch (4.98× the country average).

Demographically, the The Last of Us audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Last of Us fan in United States is more male, around 31.4 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Last of Us profile in United States.

Audience size
6.8M
in United States
Gender
38.4%♀
61.6% male
Age
31.4
average years
Country rank
#5167
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Last of Us fans

38.4% are female, 61.6% are male, average age 31.4.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for The Last of Us audience in United States
MetricValue
Female38.4%
Male61.6%
Average age31.4
Estimated audience size6,767,941
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the The Last of Us audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

24.8%

of the worldwide The Last of Us audience comes from United States.

Worldwide audience distribution share by country for The Last of Us
CountryShare
United States24.8%
Brazil8.6%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Last of Us audience in United States is strongest.

Fig. 05

Top regions by affinity

The Last of Us fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.22×
02Utah~100K1.18×
03Washington~200K1.16×
04Oklahoma~100K1.14×
05Idaho~50K1.13×
06Alaska~20K1.12×
07Colorado~200K1.10×
08Montana~30K1.09×
09Arizona~200K1.08×
10Missouri~200K1.08×
11Kentucky~100K1.08×
12New Mexico~50K1.08×
13Maine~40K1.07×
14Texas~900K1.06×
15California~1M1.05×
16Arkansas~80K1.05×
17Kansas~80K1.04×
18West Virginia~50K1.04×
19New Hampshire~40K1.04×
20Vermont~20K1.02×
21Pennsylvania~300K1.01×
22Massachusetts~200K1.01×
23Indiana~200K1.01×
24Minnesota~100K1.01×
25Ohio~300K0.99×
26Illinois~300K0.98×
27North Carolina~300K0.98×
28Virginia~200K0.98×
29Connecticut~100K0.98×
30Nevada~90K0.98×
31Nebraska~50K0.98×
32Michigan~200K0.97×
33Tennessee~200K0.96×
34Wisconsin~100K0.96×
35Iowa~80K0.96×
36Rhode Island~30K0.95×
37Georgia~300K0.94×
38Florida~600K0.93×
39Maryland~200K0.93×
40New Jersey~200K0.92×
41North Dakota~20K0.92×
42New York~500K0.91×
43South Carolina~100K0.91×
44Louisiana~100K0.89×
45Alabama~100K0.88×
46South Dakota~20K0.88×
47Hawaii~40K0.87×
48Mississippi~70K0.86×
49Delaware~20K0.86×
50Washington, District of Columbia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — The Last of Us, United States
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Last of Us audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Last of Us audience
#·InterestCategoryAffinity×
01UnchartedGames16.58×
02Resident EvilGames11.15×
03Resident Evil 4Games10.79×
04Assassin's CreedGames8.71×
05Playstation 5Games5.01×
06TwitchGames4.98×
07GamingGames4.81×
08PlayStationGames4.75×
09Call of DutyGames4.55×
10Action-adventure gameGames4.29×
11Adventure gameGames3.62×
12GodzillaMovies & TV3.06×
13KPop Demon HuntersMovies & TV2.27×
14Jazz musicMusic & Radio1.97×
15TikTokInternet & Social Media1.86×
16SpotifyInternet & Social Media1.81×
17Rhythm and blues musicMusic & Radio1.79×
18NBASports1.70×
19SupermanMovies & TV1.60×
20NFLSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Last of Us audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Last of Us audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.25×
Pet OwnershipJOY1.18×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Last of Us audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.48×
Convenience OrientationPREMIUM0.48×
Career OrientationPOWER0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Last of Us have in United States?

The Last of Us has an estimated audience of 6,767,941 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Last of Us fans?

38.4% of The Last of Us fans are female, 61.6% are male, with an average age of 31.4 years.

03

Which brands do The Last of Us fans like most?

The Last of Us fans show strongest brand affinity for Twitch (4.98×), Uncharted (16.58×), and Resident Evil (11.15×) over the country average.

04

Where do The Last of Us fans live in United States?

The Last of Us fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Last of Us fans also like?

Beyond The Last of Us itself, the audience over-indexes on Uncharted (16.58×), Resident Evil (11.15×), Assassin's Creed (8.71×), and NFL (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See The Last of Us audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Last of Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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