The Last of Us Audience in United States

The Last of Us logo

The Last of Us has an estimated audience of 4,279,249 people in United States. 38.4% are female, 61.6% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Twitch, Uncharted, Resident Evil, TikTok, Superman.

The average The Last of Us fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, Uncharted, Resident Evil, with strongest over-indexing on Twitch (4.98× the country average). Demographically, the The Last of Us audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: TV series

Demographics of The Last of Us fans

Demographic split for The Last of Us audience in United States
MetricValue
Female38.4%
Male61.6%
Average age31.4
Estimated audience size4,279,249

Audience persona

The typical The Last of Us fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for The Last of Us in United States
RegionReachAffinity
California526,6631.12×
Texas405,3161.1×
Florida281,6290.97×
New York230,7810.97×
Pennsylvania148,4481.03×
Illinois148,1521.04×
Ohio134,2801.02×
North Carolina130,0581.01×
Georgia126,8940.96×
Michigan112,0771×
Virginia103,9271×
New Jersey103,4450.95×
Washington103,3651.2×
Arizona94,3221.08×
Massachusetts89,9821.07×
Tennessee85,3360.99×
Indiana81,3021.04×
Colorado77,5261.15×
Missouri76,2551.11×
Maryland67,8880.92×
Oregon62,0961.27×
Minnesota61,7841.01×
Wisconsin60,8880.95×
South Carolina58,1190.9×
Kentucky58,1191.08×
Oklahoma54,7921.15×
Alabama49,4130.83×
Louisiana49,2050.89×
Utah46,2351.21×
Connecticut43,1521.01×
Nevada40,6320.98×
Arkansas36,5711.04×
Kansas36,1711.07×
Iowa33,6810.96×
Mississippi28,6250.81×
Idaho24,0391.12×
New Mexico22,2791.04×
Nebraska20,8820.97×
West Virginia19,9551×
New Hampshire17,4311.03×
Maine15,8671.04×
Hawaii15,1550.82×
Rhode Island12,5940.92×
Montana12,2041.03×
Washington, District of Columbia10,6910.83×
Delaware9,5150.81×
Alaska8,8190.96×
South Dakota7,8590.79×
North Dakota7,3760.84×
Vermont7,1740.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Last of Us audience
BrandAffinityCategory
Twitch4.98×Games
Uncharted16.58×Games
Resident Evil11.15×Games
TikTok1.86×Internet & Social Media
Superman1.6×Movies & TV
Call of Duty4.55×Games
Action-adventure game4.29×Games
Godzilla3.06×Movies & TV
Adventure game3.62×Games
Spotify1.81×Internet & Social Media
Playstation 55.01×Games
PlayStation4.75×Games
NFL1.54×Sports
Jazz music1.97×Music & Radio
Gaming4.81×Games
Rhythm and blues music1.79×Music & Radio
NBA1.7×Sports
Resident Evil 410.79×Games
Ghost of Tsushima11.05×Games
Fortnite3.5×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Last of Us audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.17
Early Adopter MentalityPOWER1.89
Family OrientationCONSERVATISM1.47
Social Media UsageJOY1.28
Risk AppetiteTHRILL1.19
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for The Last of Us
CountryShare
United States22.0%
Japan5.9%
Brazil5.8%

See The Last of Us audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Last of Us have in United States?

The Last of Us has an estimated audience of 4,279,249 people in United States, concentrated in California and Texas.

What is the gender split and age of The Last of Us fans?

38.4% of The Last of Us fans are female, 61.6% are male, with an average age of 31.4 years.

Which brands do The Last of Us fans like most?

The Last of Us fans show strongest brand affinity for Twitch (4.98×), Uncharted (16.58×), and Resident Evil (11.15×) over the country average.

Where do The Last of Us fans live in United States?

The Last of Us fans in United States are most concentrated in California (reach 526,663), Texas (reach 405,316), and Florida (reach 281,629). These three regions account for the largest share of the active audience.

What other brands do The Last of Us fans also like?

Beyond The Last of Us itself, the audience over-indexes on Uncharted (16.58×), Resident Evil (11.15×), TikTok (1.86×), and Superman (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Last of Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.