Playstation 5 Audience in United States

Playstation 5 has an estimated audience of 11,814,946 people in United States. 26.3% are female, 73.7% are male, average age 30.4. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Call of Duty, Houston Astros, SimCity.

The average Playstation 5 fan in United States is 30.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Call of Duty, with strongest over-indexing on Autism Awareness (9.73× the country average). Demographically, the Playstation 5 audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Playstation 5 fans

Demographic split for Playstation 5 audience in United States
MetricValue
Female26.3%
Male73.7%
Average age30.4
Estimated audience size11,814,946

Audience persona

The typical Playstation 5 fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Playstation 5 in United States
RegionReachAffinity
Texas1,226,8171.21×
California1,211,3070.93×
Florida886,3211.11×
New York701,9041.06×
Georgia484,3051.33×
Ohio450,4871.24×
Illinois443,7421.13×
Pennsylvania440,7081.11×
North Carolina408,1831.15×
Michigan352,2831.14×
New Jersey312,4551.04×
Virginia296,5671.03×
Tennessee290,3381.23×
Indiana259,2731.2×
Alabama239,1481.45×
Arizona234,7490.97×
Louisiana226,4811.49×
Maryland221,9731.09×
South Carolina221,9081.25×
Massachusetts216,2900.93×
Missouri207,4241.09×
Kentucky192,4571.3×
Washington177,4080.75×
Colorado166,2960.89×
Oklahoma155,9041.19×
Wisconsin154,7350.87×
Mississippi147,2921.51×
Minnesota136,2120.8×
Nevada119,3011.04×
Arkansas118,7411.22×
Connecticut115,7970.98×
Oregon108,3090.8×
Utah95,2730.9×
Kansas94,5741.02×
Iowa88,7110.91×
West Virginia63,6121.16×
Nebraska56,8520.96×
New Mexico56,0640.95×
Idaho48,0100.81×
New Hampshire34,5730.74×
Rhode Island32,4110.86×
Delaware31,4650.97×
Maine30,9320.73×
Washington, District of Columbia28,5720.8×
Hawaii25,1440.5×
Montana23,4970.72×
South Dakota20,7350.76×
North Dakota18,6140.77×
Alaska17,0050.67×
Wyoming12,0730.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playstation 5 audience
BrandAffinityCategory
Autism Awareness9.73×Health
Diabetes mellitus awareness6.43×Health
Call of Duty6.61×Games
Houston Astros7.23×Sports
SimCity21.2×Games
Mobile game3.62×Games
Singer-songwriter3.08×Music & Radio
Microblogging6.75×Technology & Electronics
Gaming computer5.52×Technology & Electronics
Kia Sportage13.42×Cars & Mobility
Final Fantasy7.09×Games
Superman1.66×Movies & TV
The Last of Us6.07×Games
Pokémon3.53×Games
Grand Theft Auto V7.36×Games
GameStop3.44×Games
Los Angeles Dodgers4.15×Sports
Income tax6.95×Business & Career
Super Mario Bros.7.33×Games
Anime and manga fandom3.43×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playstation 5 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.65
Social Media UsageJOY1.1
ExtroversionTHRILL1.07
Luxury OrientationPREMIUM0.94
Convenience OrientationPREMIUM0.92

Worldwide distribution

Worldwide audience distribution share by country for Playstation 5
CountryShare
United States18.6%
Japan13.2%
Brazil9.2%

See Playstation 5 audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Playstation 5 have in United States?

Playstation 5 has an estimated audience of 11,814,946 people in United States, concentrated in Texas and California.

What is the gender split and age of Playstation 5 fans?

26.3% of Playstation 5 fans are female, 73.7% are male, with an average age of 30.4 years.

Which brands do Playstation 5 fans like most?

Playstation 5 fans show strongest brand affinity for Autism Awareness (9.73×), Diabetes mellitus awareness (6.43×), and Call of Duty (6.61×) over the country average.

Where do Playstation 5 fans live in United States?

Playstation 5 fans in United States are most concentrated in Texas (reach 1,226,817), California (reach 1,211,307), and Florida (reach 886,321). These three regions account for the largest share of the active audience.

What other brands do Playstation 5 fans also like?

Beyond Playstation 5 itself, the audience over-indexes on Diabetes mellitus awareness (6.43×), Call of Duty (6.61×), Houston Astros (7.23×), and SimCity (21.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playstation 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.