Playstation 5 Audience in United States

Playstation 5 logo

Playstation 5 has an estimated audience of 11,814,946 people in United States. 26.3% are female, 73.7% are male, average age 30.4. Top regions: Texas, California, Florida. Top brand affinities: Combat sport, Nebraska Cornhuskers, Home construction, Elsword, Personalised Gifts.

The average Playstation 5 fan in United States is 30.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Combat sport, Nebraska Cornhuskers, Home construction, with strongest over-indexing on Combat sport (2.27× the country average). Demographically, the Playstation 5 audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Playstation 5 fans

Demographic split for Playstation 5 audience in United States
MetricValue
Female26.3%
Male73.7%
Average age30.4
Estimated audience size11,814,946

Audience persona

The typical Playstation 5 fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Playstation 5 in United States
RegionReachAffinity
Texas1,226,8171.21×
California1,211,3070.93×
Florida886,3211.11×
New York701,9041.06×
Georgia484,3051.33×
Ohio450,4871.24×
Illinois443,7421.13×
Pennsylvania440,7081.11×
North Carolina408,1831.15×
Michigan352,2831.14×
New Jersey312,4551.04×
Virginia296,5671.03×
Tennessee290,3381.23×
Indiana259,2731.2×
Alabama239,1481.45×
Arizona234,7490.97×
Louisiana226,4811.49×
Maryland221,9731.09×
South Carolina221,9081.25×
Massachusetts216,2900.93×
Missouri207,4241.09×
Kentucky192,4571.3×
Washington177,4080.75×
Colorado166,2960.89×
Oklahoma155,9041.19×
Wisconsin154,7350.87×
Mississippi147,2921.51×
Minnesota136,2120.8×
Nevada119,3011.04×
Arkansas118,7411.22×
Connecticut115,7970.98×
Oregon108,3090.8×
Utah95,2730.9×
Kansas94,5741.02×
Iowa88,7110.91×
West Virginia63,6121.16×
Nebraska56,8520.96×
New Mexico56,0640.95×
Idaho48,0100.81×
New Hampshire34,5730.74×
Rhode Island32,4110.86×
Delaware31,4650.97×
Maine30,9320.73×
Washington, District of Columbia28,5720.8×
Hawaii25,1440.5×
Montana23,4970.72×
South Dakota20,7350.76×
North Dakota18,6140.77×
Alaska17,0050.67×
Wyoming12,0730.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playstation 5 audience
BrandAffinityCategory
Combat sport2.27×Sports
Nebraska Cornhuskers11.9×Sports
Home construction1.5×Home & Garden
Elsword13.42×Games
Personalised Gifts3.34×Home & Garden
Joe Haden16.55×Sports
Monogram2.54×Home & Garden
JDSU1.82×Business & Career
Grammarly2.78×Business & Career
Wikia1.95×Internet & Social Media
Hog Hunting1.92×Sports
Corona (band)3.14×Music & Radio
Noodle (Gorillaz)1.93×Music & Radio
Chili con carne4.28×Food & Beverages
Glossier2.77×Beauty & Wellness
Zach Ertz4.03×Sports
Captain America (1990 film)2.16×Movies & TV
Gordita5.04×Food & Beverages
Elie Tahari5.79×Fashion & Accessoires
Consequence (rapper)2.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playstation 5 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.65
Social Media UsageJOY1.1
ExtroversionTHRILL1.07
Luxury OrientationPREMIUM0.94
Convenience OrientationPREMIUM0.92

Worldwide distribution

Worldwide audience distribution share by country for Playstation 5
CountryShare
United States18.6%
Japan13.2%
Brazil9.2%

See Playstation 5 audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Playstation 5 have in United States?

Playstation 5 has an estimated audience of 11,814,946 people in United States, concentrated in Texas and California.

What is the gender split and age of Playstation 5 fans?

26.3% of Playstation 5 fans are female, 73.7% are male, with an average age of 30.4 years.

Which brands do Playstation 5 fans like most?

Playstation 5 fans show strongest brand affinity for Combat sport (2.27×), Nebraska Cornhuskers (11.9×), and Home construction (1.5×) over the country average.

Where do Playstation 5 fans live in United States?

Playstation 5 fans in United States are most concentrated in Texas (reach 1,226,817), California (reach 1,211,307), and Florida (reach 886,321). These three regions account for the largest share of the active audience.

What other brands do Playstation 5 fans also like?

Beyond Playstation 5 itself, the audience over-indexes on Nebraska Cornhuskers (11.9×), Home construction (1.5×), Elsword (13.42×), and Personalised Gifts (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playstation 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.