Rascasse Audience Intelligence

Final Fantasy Audience in United States

A data profile of the people who buy, follow and care about Final Fantasy in United States — modelled from more than twelve digital signal sources. Final Fantasy has an estimated audience of 7,803,079 people in United States.

#2among Fantasy in United States#20among Video / Board Game in United States#87in Games

The average Final Fantasy fan in United States is 26.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Final Fantasy VII, Final Fantasy X, World of Warcraft, with strongest over-indexing on Final Fantasy VII (28.08× the country average).

Demographically, the Final Fantasy audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Final Fantasy fan in United States is more male, around 26.8 years old, with strong Social Media Usage tendencies and a notable affinity for Final Fantasy VII.

Category: Games · Type: Video / Board Game · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Final Fantasy profile in United States.

Audience size
7.8M
in United States
Gender
36.7%♀
63.3% male
Age
26.8
average years
Country rank
#4549
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Final Fantasy fans

36.7% are female, 63.3% are male, average age 26.8.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Final Fantasy audience in United States
MetricValue
Female36.7%
Male63.3%
Average age26.8
Estimated audience size7,803,079
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Final Fantasy audience in United States
Age bracketShare%
16-1957%
20-2921%
30-3911%
40-496%
50+4%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Final Fantasy audience comes from United States.

Worldwide audience distribution share by country for Final Fantasy
CountryShare
United States33.0%
Germany6.8%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Final Fantasy audience in United States is strongest.

Fig. 05

Top regions by affinity

Final Fantasy fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.35×
02Arizona~200K1.33×
03Washington~200K1.31×
04Oregon~100K1.27×
05Alaska~20K1.24×
06Kentucky~100K1.21×
07Nevada~90K1.21×
08Utah~80K1.20×
09California~1M1.17×
10Oklahoma~100K1.16×
11Hawaii~40K1.16×
12Idaho~40K1.07×
13Texas~700K1.06×
14West Virginia~40K1.04×
15Ohio~200K1.03×
16Missouri~100K1.03×
17Arkansas~70K1.03×
18Florida~500K1.02×
19Georgia~200K1.01×
20Virginia~200K1.01×
21Tennessee~200K1.01×
22New York~400K1.00×
23North Carolina~200K1.00×
24Michigan~200K0.99×
25Connecticut~80K0.97×
26Indiana~100K0.96×
27South Dakota~20K0.96×
28Pennsylvania~200K0.95×
29Maryland~100K0.95×
30Colorado~100K0.95×
31Minnesota~100K0.95×
32New Mexico~40K0.95×
33Wisconsin~100K0.94×
34Kansas~60K0.94×
35Illinois~200K0.93×
36South Carolina~100K0.93×
37Louisiana~90K0.93×
38Rhode Island~20K0.93×
39Nebraska~40K0.92×
40Maine~30K0.91×
41New Hampshire~30K0.90×
42Montana~20K0.90×
43New Jersey~200K0.88×
44Iowa~60K0.88×
45Mississippi~60K0.88×
46North Dakota~10K0.88×
47Massachusetts~100K0.86×
48Delaware~20K0.82×
49Vermont~10K0.76×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Final Fantasy, United States
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Final Fantasy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Final Fantasy audience
#·InterestCategoryAffinity×
01Perfect WorldGames42.59×
02Ni no KuniGames34.51×
03Final Fantasy XGames30.51×
04Black DesertGames29.45×
05MapleStoryGames29.10×
06Ragnarok OnlineGames28.33×
07Clash RoyaleGames28.20×
08Final Fantasy VIIGames28.08×
09The Legend of Zelda: Breath of the WildGames26.13×
10Final Fantasy XIVGames23.41×
11WarcraftGames16.35×
12The Legend of ZeldaGames13.71×
13World of WarcraftGames13.05×
14GamingGames10.10×
15Action role-playing gameGames8.52×
16League of LegendsGames8.24×
17SteamGames7.55×
18FortniteGames6.27×
19Action-adventure gameGames6.08×
20TwitchGames5.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Final Fantasy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Final Fantasy audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.70×
Healthy LifestyleBALANCE1.53×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Final Fantasy audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Final Fantasy have in United States?

Final Fantasy has an estimated audience of 7,803,079 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Final Fantasy fans?

36.7% of Final Fantasy fans are female, 63.3% are male, with an average age of 26.8 years.

03

Which brands do Final Fantasy fans like most?

Final Fantasy fans show strongest brand affinity for Final Fantasy VII (28.08×), Final Fantasy X (30.51×), and World of Warcraft (13.05×) over the country average.

04

Where do Final Fantasy fans live in United States?

Final Fantasy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Final Fantasy fans also like?

Beyond Final Fantasy itself, the audience over-indexes on Final Fantasy X (30.51×), World of Warcraft (13.05×), Final Fantasy XIV (23.41×), and The Legend of Zelda (13.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fantasy audiences in United States

See Final Fantasy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Final Fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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