Hogwarts Legacy Audience in United States

Hogwarts Legacy logo

Hogwarts Legacy has an estimated audience of 7,838,935 people in United States. 45.9% are female, 54.1% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Historic site, Goop, Google Home.

The average Hogwarts Legacy fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Historic site, with strongest over-indexing on Grinch (14.35× the country average). Demographically, the Hogwarts Legacy audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Hogwarts Legacy fans

Demographic split for Hogwarts Legacy audience in United States
MetricValue
Female45.9%
Male54.1%
Average age30.5
Estimated audience size7,838,935

Audience persona

The typical Hogwarts Legacy fan in United States is balanced, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Hogwarts Legacy in United States
RegionReachAffinity
California743,2520.86×
Texas640,8760.95×
Florida490,4850.92×
New York340,4700.78×
Ohio269,5221.12×
Pennsylvania251,4160.95×
Illinois245,5900.94×
Michigan231,3531.13×
North Carolina227,5730.96×
Georgia218,6980.91×
Washington188,3671.2×
Virginia184,7020.97×
Arizona174,2491.09×
Tennessee171,5861.09×
Indiana163,1621.14×
Missouri155,8301.23×
New Jersey145,0080.73×
Colorado142,8301.16×
Massachusetts128,1850.83×
Kentucky122,4651.25×
Wisconsin121,9201.03×
Alabama120,9921.1×
Maryland107,6560.8×
Oregon107,6271.2×
Minnesota107,3120.96×
Utah106,9841.52×
Oklahoma105,1451.21×
South Carolina100,5340.85×
Louisiana84,5700.84×
Arkansas72,9921.13×
Kansas69,4241.12×
Nevada69,4200.92×
Iowa67,2471.04×
Connecticut65,7200.84×
Idaho53,8901.37×
Mississippi52,4060.81×
West Virginia40,7581.12×
Nebraska37,7170.96×
New Mexico35,7540.91×
New Hampshire31,4181.02×
Maine29,0561.03×
Hawaii24,3650.72×
Montana23,9481.1×
Alaska20,7031.23×
Rhode Island20,0070.8×
South Dakota16,6330.92×
Delaware15,6520.72×
North Dakota15,0710.94×
Washington, District of Columbia14,5550.62×
Vermont13,5330.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hogwarts Legacy audience
BrandAffinityCategory
Grinch14.35×Movies & TV
Vocal harmony15.22×Music & Radio
Historic site8.1×Arts & Culture
Goop8.48×Internet & Social Media
Google Home9.37×Technology & Electronics
Product design2.67×Business & Career
La Jolla12.05×Travel & Leisure
Mathcore8.99×Music & Radio
Combat sport1.68×Sports
Wok5.84×Food & Beverages
No Escape (1994 film)10.05×Movies & TV
Governor of Michigan6.56×Politics & Society
Fairy godmother5.97×Literature
Hipster7.52×Politics & Society
Vickie Guerrero11.73×Business & Career
Hang Seng Index9.7×Business & Career
JDSU2.19×Business & Career
Hibachi5.61×Food & Beverages
Hamden, Connecticut13.08×Travel & Leisure
Gift registry9.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hogwarts Legacy audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.33
TraditionCONSERVATISM1.29
IndividualismJOY1.1
Social Media UsageJOY1.09
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Hogwarts Legacy
CountryShare
United States28.6%
Germany13.2%
United Kingdom7.8%

See Hogwarts Legacy audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Hogwarts Legacy have in United States?

Hogwarts Legacy has an estimated audience of 7,838,935 people in United States, concentrated in California and Texas.

What is the gender split and age of Hogwarts Legacy fans?

45.9% of Hogwarts Legacy fans are female, 54.1% are male, with an average age of 30.5 years.

Which brands do Hogwarts Legacy fans like most?

Hogwarts Legacy fans show strongest brand affinity for Grinch (14.35×), Vocal harmony (15.22×), and Historic site (8.1×) over the country average.

Where do Hogwarts Legacy fans live in United States?

Hogwarts Legacy fans in United States are most concentrated in California (reach 743,252), Texas (reach 640,876), and Florida (reach 490,485). These three regions account for the largest share of the active audience.

What other brands do Hogwarts Legacy fans also like?

Beyond Hogwarts Legacy itself, the audience over-indexes on Vocal harmony (15.22×), Historic site (8.1×), Goop (8.48×), and Google Home (9.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hogwarts Legacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.