Rascasse Audience Intelligence

Hogwarts Legacy Audience in United States

A data profile of the people who buy, follow and care about Hogwarts Legacy in United States — modelled from more than twelve digital signal sources. Hogwarts Legacy has an estimated audience of 7,826,297 people in United States.

#20among Video game in United States#19among Video / Board Game in United States#85in Games

The average Hogwarts Legacy fan in United States is 30.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Action-adventure game, Harry Potter, with strongest over-indexing on Superman (2.04× the country average).

Demographically, the Hogwarts Legacy audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hogwarts Legacy fan in United States is balanced, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hogwarts Legacy profile in United States.

Audience size
7.8M
in United States
Gender
47.1%♀
52.9% male
Age
30.5
average years
Country rank
#4529
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hogwarts Legacy fans

47.1% are female, 52.9% are male, average age 30.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Hogwarts Legacy audience in United States
MetricValue
Female47.1%
Male52.9%
Average age30.5
Estimated audience size7,826,297
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Hogwarts Legacy audience in United States
Age bracketShare%
16-1944%
20-2922%
30-3915%
40-4911%
50+8%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Hogwarts Legacy audience comes from United States.

Worldwide audience distribution share by country for Hogwarts Legacy
CountryShare
United States28.4%
Germany13.2%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hogwarts Legacy audience in United States is strongest.

Fig. 05

Top regions by affinity

Hogwarts Legacy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.48×
02Idaho~50K1.35×
03Alaska~20K1.28×
04Kentucky~100K1.21×
05Oklahoma~100K1.20×
06Washington~200K1.19×
07Missouri~100K1.18×
08Oregon~100K1.18×
09West Virginia~40K1.18×
10Arkansas~70K1.14×
11Montana~20K1.14×
12Indiana~200K1.11×
13Kansas~70K1.10×
14Maine~30K1.09×
15Ohio~300K1.08×
16Michigan~200K1.08×
17Colorado~100K1.08×
18Tennessee~200K1.07×
19Alabama~100K1.05×
20New Hampshire~30K1.05×
21Arizona~200K1.04×
22Iowa~70K1.04×
23North Dakota~20K1.04×
24Wisconsin~100K1.01×
25Vermont~10K1.01×
26South Dakota~20K1.00×
27Nebraska~40K0.97×
28Minnesota~100K0.95×
29Virginia~200K0.94×
30Pennsylvania~200K0.93×
31North Carolina~200K0.93×
32New Mexico~40K0.92×
33Texas~600K0.91×
34Illinois~200K0.91×
35Nevada~70K0.91×
36Florida~500K0.90×
37Georgia~200K0.89×
38California~700K0.87×
39Louisiana~90K0.86×
40Mississippi~60K0.86×
41South Carolina~100K0.85×
42Massachusetts~100K0.84×
43Connecticut~60K0.83×
44Rhode Island~20K0.83×
45Maryland~100K0.81×
46New York~300K0.77×
47Delaware~20K0.77×
48New Jersey~100K0.75×
49Hawaii~30K0.74×
50Washington, District of Columbia~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Hogwarts Legacy, United States
0.63×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hogwarts Legacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hogwarts Legacy audience
#·InterestCategoryAffinity×
01Jillian Michaels (personal trainer)Movies & TV9.95×
02Guardians of the Galaxy (film)Movies & TV6.01×
03Action-adventure gameGames5.00×
04Emma WatsonMovies & TV4.90×
05My Hero AcademiaLiterature4.11×
06CrunchyrollGames3.72×
07Action role-playing gameGames3.15×
08Spirit HalloweenKids & Family2.91×
09Anime and manga fandomLiterature2.57×
10DiaryKids & Family2.34×
11PokémonGames2.30×
12Harry PotterMovies & TV2.28×
13Game of ThronesMovies & TV2.19×
14Stranger ThingsMovies & TV2.09×
15SupermanMovies & TV2.04×
16Mobile gameGames2.00×
17ComicsLiterature1.88×
18Fiction booksLiterature1.79×
19ESPNMovies & TV1.62×
20Science fiction moviesMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hogwarts Legacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hogwarts Legacy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
TraditionCONSERVATISM1.53×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hogwarts Legacy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.83×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hogwarts Legacy have in United States?

Hogwarts Legacy has an estimated audience of 7,826,297 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hogwarts Legacy fans?

47.1% of Hogwarts Legacy fans are female, 52.9% are male, with an average age of 30.5 years.

03

Which brands do Hogwarts Legacy fans like most?

Hogwarts Legacy fans show strongest brand affinity for Superman (2.04×), Action-adventure game (5×), and Harry Potter (2.28×) over the country average.

04

Where do Hogwarts Legacy fans live in United States?

Hogwarts Legacy fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hogwarts Legacy fans also like?

Beyond Hogwarts Legacy itself, the audience over-indexes on Action-adventure game (5×), Harry Potter (2.28×), Jillian Michaels (personal trainer) (9.95×), and Guardians of the Galaxy (film) (6.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Hogwarts Legacy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hogwarts Legacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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