One Piece Audience in United States

One Piece logo

One Piece has an estimated audience of 17,142,326 people in United States. 42.4% are female, 57.6% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Twitch, NBA, Anime convention, Movies, Harry Potter.

The average One Piece fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, NBA, Anime convention, with strongest over-indexing on Twitch (3.87× the country average). Demographically, the One Piece audience skews more male with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of One Piece fans

Demographic split for One Piece audience in United States
MetricValue
Female42.4%
Male57.6%
Average age29.3
Estimated audience size17,142,326

Audience persona

The typical One Piece fan in United States is more male, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for One Piece in United States
RegionReachAffinity
California2,439,9841.29×
Texas2,024,1481.37×
Florida1,409,8791.21×
New York1,103,4961.15×
Georgia617,9091.17×
Illinois593,4331.04×
Pennsylvania561,2960.97×
North Carolina558,5891.08×
Ohio505,6350.96×
Arizona459,6111.31×
Virginia453,9461.09×
Michigan452,2911.01×
New Jersey445,8661.02×
Washington414,9411.21×
Massachusetts335,2810.99×
Maryland329,0651.12×
Tennessee328,9760.96×
Indiana325,4531.04×
Missouri277,0991×
South Carolina264,1771.02×
Colorado253,4740.94×
Alabama252,9841.06×
Nevada250,5731.51×
Minnesota238,6410.97×
Louisiana233,2921.06×
Oregon227,5831.16×
Kentucky221,7131.03×
Oklahoma220,4811.16×
Wisconsin209,9490.81×
Connecticut177,0551.03×
Utah170,4531.11×
Arkansas149,0241.06×
Mississippi135,5920.96×
Kansas127,4430.94×
Iowa122,4720.87×
Hawaii97,7111.33×
New Mexico83,4730.97×
Idaho74,9630.87×
Nebraska73,9290.86×
West Virginia66,1480.83×
New Hampshire50,6490.75×
Rhode Island45,4900.83×
Maine44,8660.73×
Washington, District of Columbia42,1030.82×
Alaska40,6441.11×
Delaware40,1980.85×
Montana33,5480.71×
South Dakota26,8440.68×
North Dakota25,4500.72×
Vermont19,4020.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for One Piece audience
BrandAffinityCategory
Twitch3.87×Games
NBA2.1×Sports
Anime convention3.86×Literature
Movies1.51×Movies & TV
Harry Potter2.2×Movies & TV
KPop Demon Hunters2.6×Movies & TV
Pokémon (video game series)4×Games
Otaku3.81×Literature
TikTok1.63×Internet & Social Media
Gaming4.84×Games
Spotify1.61×Internet & Social Media
Classical music1.95×Music & Radio
World of Warcraft4.01×Games
My Hero Academia5.18×Literature
Anime movies2.15×Movies & TV
Heavy metal music1.72×Music & Radio
Singing2.38×Music & Radio
Dragon Ball Z4.28×Movies & TV
Comic book2.23×Literature
Pokémon2.64×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by One Piece audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.35
Early Adopter MentalityPOWER1.43
Design AffinityPREMIUM1.2
SustainabilityBALANCE1.17
Pet OwnershipJOY1.16
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for One Piece
CountryShare
United States17.9%
Japan14.1%
Serbia5.1%

See One Piece audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does One Piece have in United States?

One Piece has an estimated audience of 17,142,326 people in United States, concentrated in California and Texas.

What is the gender split and age of One Piece fans?

42.4% of One Piece fans are female, 57.6% are male, with an average age of 29.3 years.

Which brands do One Piece fans like most?

One Piece fans show strongest brand affinity for Twitch (3.87×), NBA (2.1×), and Anime convention (3.86×) over the country average.

Where do One Piece fans live in United States?

One Piece fans in United States are most concentrated in California (reach 2,439,984), Texas (reach 2,024,148), and Florida (reach 1,409,879). These three regions account for the largest share of the active audience.

What other brands do One Piece fans also like?

Beyond One Piece itself, the audience over-indexes on NBA (2.1×), Anime convention (3.86×), Movies (1.51×), and Harry Potter (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for One Piece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.