Rascasse Audience Intelligence

One Piece Audience in United States

A data profile of the people who buy, follow and care about One Piece in United States — modelled from more than twelve digital signal sources. One Piece has an estimated audience of 17,938,242 people in United States.

#23among TV series in United States#29among Movie / TV Show / Series in United States#124in Movies & TV

The average One Piece fan in United States is 29.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, NBA, Anime convention, with strongest over-indexing on Twitch (3.87× the country average).

Demographically, the One Piece audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical One Piece fan in United States is more male, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Twitch.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the One Piece profile in United States.

Audience size
17.9M
in United States
Gender
42.4%♀
57.6% male
Age
29.3
average years
Country rank
#1888
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of One Piece viewers

42.4% are female, 57.6% are male, average age 29.3.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for One Piece audience in United States
MetricValue
Female42.4%
Male57.6%
Average age29.3
Estimated audience size17,938,242
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the One Piece audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

16.9%

of the worldwide One Piece audience comes from United States.

Worldwide audience distribution share by country for One Piece
CountryShare
United States16.9%
Japan12.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the One Piece audience in United States is strongest.

Fig. 05

Top regions by affinity

One Piece fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~200K1.49×
02Hawaii~100K1.33×
03Texas~2M1.29×
04Arizona~400K1.28×
05California~2.5M1.25×
06Alaska~40K1.20×
07Washington~400K1.17×
08Oklahoma~200K1.16×
09Florida~1.5M1.15×
10Georgia~600K1.15×
11Utah~200K1.12×
12Oregon~200K1.11×
13Maryland~300K1.10×
14Virginia~500K1.09×
15New York~1M1.07×
16Arkansas~200K1.07×
17Alabama~300K1.06×
18Kentucky~200K1.06×
19Louisiana~200K1.05×
20Connecticut~200K1.05×
21New Mexico~90K1.04×
22North Carolina~500K1.03×
23New Jersey~400K1.02×
24South Carolina~300K1.02×
25Indiana~300K1.01×
26Illinois~600K0.99×
27Michigan~400K0.98×
28Minnesota~200K0.98×
29Mississippi~100K0.98×
30Pennsylvania~600K0.97×
31Massachusetts~300K0.96×
32Missouri~300K0.96×
33Kansas~100K0.95×
34Ohio~500K0.94×
35Tennessee~300K0.93×
36Colorado~300K0.93×
37Nebraska~80K0.90×
38Idaho~80K0.89×
39West Virginia~70K0.89×
40Rhode Island~50K0.89×
41Delaware~40K0.89×
42Iowa~100K0.87×
43Wisconsin~200K0.83×
44North Dakota~30K0.81×
45New Hampshire~50K0.78×
46Washington, District of Columbia~40K0.78×
47Maine~50K0.77×
48Montana~40K0.74×
49South Dakota~30K0.74×
50Vermont~20K0.69×
Fig. 06

Affinity by region

Affinity by region — One Piece, United States
0.69×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the One Piece audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for One Piece audience
#·InterestCategoryAffinity×
01My Hero AcademiaLiterature5.18×
02BTSMusic & Radio5.03×
03GamingGames4.84×
04Dragon Ball ZMovies & TV4.28×
05World of WarcraftGames4.01×
06Pokémon (video game series)Games4.00×
07TwitchGames3.87×
08Anime conventionLiterature3.86×
09OtakuLiterature3.81×
10KPop Demon HuntersMovies & TV2.60×
11SingingMusic & Radio2.38×
12Harry PotterMovies & TV2.20×
13Anime moviesMovies & TV2.15×
14NBASports2.10×
15Classical musicMusic & Radio1.95×
16Heavy metal musicMusic & Radio1.72×
17TikTokInternet & Social Media1.63×
18FIFA World CupSports1.63×
19SpotifyInternet & Social Media1.61×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the One Piece audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by One Piece audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.30×
Pet OwnershipJOY1.25×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by One Piece audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.46×
CreativityOPEN0.48×
TraditionCONSERVATISM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does One Piece have in United States?

One Piece has an estimated audience of 17,938,242 people in United States, concentrated in California and Texas.

02

What is the gender split and age of One Piece viewers?

42.4% of One Piece fans are female, 57.6% are male, with an average age of 29.3 years.

03

Which brands do One Piece fans like most?

One Piece fans show strongest brand affinity for Twitch (3.87×), NBA (2.1×), and Anime convention (3.86×) over the country average.

04

Where do One Piece fans live in United States?

One Piece fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do One Piece fans also like?

Beyond One Piece itself, the audience over-indexes on NBA (2.1×), Anime convention (3.86×), Movies (1.51×), and KPop Demon Hunters (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See One Piece audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for One Piece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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