BTS Audience in United States

BTS logo

BTS has an estimated audience of 6,711,822 people in United States. 65.1% are female, 34.9% are male, average age 27.1. Top regions: California, Texas, Florida. Top brand affinities: Perfume (Japanese band), Labubu, Enhypen, AAA (band), JYP Entertainment.

The average BTS fan in United States is 27.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Perfume (Japanese band), Labubu, Enhypen, with strongest over-indexing on Perfume (Japanese band) (40.76× the country average). Demographically, the BTS audience skews more female with an average age of 27.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: K-pop

Demographics of BTS fans

Demographic split for BTS audience in United States
MetricValue
Female65.1%
Male34.9%
Average age27.1
Estimated audience size6,711,822

Audience persona

The typical BTS fan in United States is more female, around 27.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Perfume (Japanese band).

Top regions in United States

Top regions ranked by reach for BTS in United States
RegionReachAffinity
California1,071,1941.45×
Texas824,9761.43×
Florida502,0721.1×
New York432,2941.15×
Illinois235,3691.05×
Georgia229,6551.11×
North Carolina213,1911.06×
Pennsylvania211,7200.94×
Virginia203,3051.24×
Arizona186,3901.36×
Washington184,7291.37×
Ohio179,8650.87×
New Jersey177,5081.04×
Michigan156,1130.89×
Tennessee138,3481.03×
Massachusetts135,5921.03×
Indiana127,4591.04×
Maryland122,7471.06×
Colorado107,4381.02×
Missouri102,5730.95×
South Carolina99,9820.99×
Alabama94,5091.01×
Minnesota94,3570.98×
Oregon90,2811.17×
Nevada86,3241.33×
Kentucky80,2870.95×
Louisiana78,1820.9×
Oklahoma77,6051.04×
Wisconsin76,8060.76×
Hawaii74,9022.6×
Utah70,9171.18×
Connecticut65,6250.97×
Arkansas59,2061.07×
Mississippi50,1330.91×
Kansas45,9640.87×
Iowa45,0760.82×
New Mexico40,6001.21×
Nebraska29,2850.87×
Idaho27,2990.81×
West Virginia22,6640.73×
Washington, District of Columbia19,8550.98×
New Hampshire18,2680.69×
Rhode Island15,6020.73×
Maine15,2270.63×
Alaska13,0950.91×
Delaware12,0760.65×
South Dakota11,1120.72×
Montana10,7300.58×
North Dakota8,9660.65×
Vermont6,0400.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BTS audience
BrandAffinityCategory
Perfume (Japanese band)40.76×Music & Radio
Labubu19.66×Kids & Family
Enhypen37.69×Music & Radio
AAA (band)14.99×Music & Radio
JYP Entertainment37.04×Movies & TV
BLACKPINK25.66×Music & Radio
Girls' Generation31.13×Music & Radio
Hot Topic15.71×Shopping
The Holiday19.34×Movies & TV
Sanrio25.26×Business & Career
Big Bang (South Korean band)32.12×Music & Radio
Korean movies36.72×Movies & TV
NewJeans25.66×Music & Radio
K-Dramas39.77×Movies & TV
G-Dragon33.96×Music & Radio
Song Hye-kyo39.76×Fashion & Accessoires
seventeen35.38×Music & Radio
Comedy-drama6.91×Movies & TV
Korean Series34.9×Movies & TV
Song Joong-ki41.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BTS audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Sports ActivityPOWER1.62
Early Adopter MentalityPOWER1.52
Pet OwnershipJOY1.51
PatriotismCONSERVATISM1.42
SustainabilityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for BTS
CountryShare
Japan30.3%
Brazil9.8%
India9.3%

See BTS audiences in other countries

More K-pop audiences in United States

Frequently asked questions

How many fans does BTS have in United States?

BTS has an estimated audience of 6,711,822 people in United States, concentrated in California and Texas.

What is the gender split and age of BTS fans?

65.1% of BTS fans are female, 34.9% are male, with an average age of 27.1 years.

Which brands do BTS fans like most?

BTS fans show strongest brand affinity for Perfume (Japanese band) (40.76×), Labubu (19.66×), and Enhypen (37.69×) over the country average.

Where do BTS fans live in United States?

BTS fans in United States are most concentrated in California (reach 1,071,194), Texas (reach 824,976), and Florida (reach 502,072). These three regions account for the largest share of the active audience.

What other brands do BTS fans also like?

Beyond BTS itself, the audience over-indexes on Labubu (19.66×), Enhypen (37.69×), AAA (band) (14.99×), and JYP Entertainment (37.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.