Big Bang (South Korean band) Audience in United States

Big Bang (South Korean band) logo

Big Bang (South Korean band) has an estimated audience of 1,450,697 people in United States. 64.8% are female, 35.2% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Product design, Combat sport, Nuts (film), Bank account.

The average Big Bang (South Korean band) fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Product design, Combat sport, with strongest over-indexing on Natural rubber (4.22× the country average). Demographically, the Big Bang (South Korean band) audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Big Bang (South Korean band) fans

Demographic split for Big Bang (South Korean band) audience in United States
MetricValue
Female64.8%
Male35.2%
Average age30.0
Estimated audience size1,450,697

Audience persona

The typical Big Bang (South Korean band) fan in United States is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Big Bang (South Korean band) in United States
RegionReachAffinity
California277,6771.74×
Texas185,8361.49×
Florida109,8251.12×
New York105,4031.3×
Illinois53,1461.1×
Georgia48,8421.09×
Pennsylvania46,1150.94×
North Carolina43,7681×
Virginia42,6511.21×
New Jersey42,6261.16×
Ohio40,8580.91×
Washington40,1281.38×
Arizona34,3821.16×
Michigan32,6070.86×
Indiana29,4361.11×
Massachusetts28,7051×
Tennessee27,9150.96×
Maryland27,7671.11×
Minnesota22,7231.09×
Kentucky22,4931.24×
Colorado21,9550.96×
Missouri20,3530.87×
Wisconsin18,9690.87×
Nevada18,8721.35×
Oregon18,5281.11×
South Carolina17,9670.82×
Oklahoma17,1661.07×
Alabama16,6210.82×
Louisiana16,1780.86×
Connecticut13,6230.94×
Utah12,9811×
Hawaii11,7301.88×
Arkansas11,4620.96×
Mississippi10,5710.88×
Iowa10,3420.87×
Kansas10,0460.88×
New Mexico7,8011.07×
Nebraska6,5320.9×
Idaho6,1540.85×
West Virginia5,1160.76×
Rhode Island4,2500.92×
Washington, District of Columbia3,8930.89×
New Hampshire3,8490.67×
Maine3,5400.68×
Delaware3,0940.77×
Alaska2,8960.93×
Montana2,6590.66×
North Dakota2,5170.84×
South Dakota2,3670.71×
Wyoming1,5650.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Bang (South Korean band) audience
BrandAffinityCategory
Natural rubber4.22×Cars & Mobility
Product design3.06×Business & Career
Combat sport2.39×Sports
Nuts (film)8.27×Movies & TV
Bank account3.37×Business & Career
Grinch5.36×Movies & TV
La Jolla11.07×Travel & Leisure
Historic site4.61×Arts & Culture
JDSU3.2×Business & Career
Home equity1.96×Home & Garden
Goop4.71×Internet & Social Media
Vocal harmony3.89×Music & Radio
Jingoism1.8×Politics & Society
Joshua Jackson3.74×Movies & TV
Edvard Grieg20×Literature
Staycation2.53×Home & Garden
Mathcore5.15×Music & Radio
Mothercare1.92×Kids & Family
Electrolyte2.72×Health
Pro-Ject2.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Bang (South Korean band) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.14
Pet OwnershipJOY1.49
Luxury OrientationPREMIUM1.39
Community OrientationOPEN1.37
SustainabilityBALANCE1.2
Early Adopter MentalityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Big Bang (South Korean band)
CountryShare
Japan26.7%
Slovenia10.4%
United States9.0%

See Big Bang (South Korean band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Big Bang (South Korean band) have in United States?

Big Bang (South Korean band) has an estimated audience of 1,450,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Bang (South Korean band) fans?

64.8% of Big Bang (South Korean band) fans are female, 35.2% are male, with an average age of 30.0 years.

Which brands do Big Bang (South Korean band) fans like most?

Big Bang (South Korean band) fans show strongest brand affinity for Natural rubber (4.22×), Product design (3.06×), and Combat sport (2.39×) over the country average.

Where do Big Bang (South Korean band) fans live in United States?

Big Bang (South Korean band) fans in United States are most concentrated in California (reach 277,677), Texas (reach 185,836), and Florida (reach 109,825). These three regions account for the largest share of the active audience.

What other brands do Big Bang (South Korean band) fans also like?

Beyond Big Bang (South Korean band) itself, the audience over-indexes on Product design (3.06×), Combat sport (2.39×), Nuts (film) (8.27×), and Bank account (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Bang (South Korean band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.