Rascasse Audience Intelligence

Big Bang (South Korean band) Audience in United States

Name: Big Bang (South Korean band) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Big Bang (South Korean band) in United States — modelled from more than twelve digital signal sources. Big Bang (South Korean band) has an estimated audience of 1,586,173 people in United States.

#189among Band in United States #3367among Person in United States #2028in Music & Radio

The average Big Bang (South Korean band) fan in United States is 30.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BTS, International education, Allkpop, with strongest over-indexing on BTS (32.12× the country average).

Demographically, the Big Bang (South Korean band) audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Bang (South Korean band) fan in United States is more female, around 30.0 years old, with strong Community Orientation tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Bang (South Korean band) profile in United States.

Audience size

1.6M

in United States

Gender

64.8%♀

35.2% male

Age

30.0

average years

Country rank

#17031

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Big Bang (South Korean band) fans

64.8% are female, 35.2% are male, average age 30.0.

Fig. 02

Gender split

64.8%

Female

35.2%

Male

Demographic split for Big Bang (South Korean band) audience in United States
Metric	Value
Female	64.8%
Male	35.2%
Average age	30.0
Estimated audience size	1,586,173

Fig. 03

Age distribution

Age distribution of the Big Bang (South Korean band) audience in United States
Age bracket	Share	%
16-19		51%
20-29		18%
30-39		11%
40-49		10%
50+		10%

Fig. 04

Worldwide distribution

9.7%

of the worldwide Big Bang (South Korean band) audience comes from United States.

Worldwide audience distribution share by country for Big Bang (South Korean band)
Country	Share
Japan	26.5%
Slovenia	10.2%
United States	9.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Bang (South Korean band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Bang (South Korean band) fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~10K	1.88×
02	California	~300K	1.82×
03	Texas	~200K	1.42×
04	Kentucky	~20K	1.37×
05	Washington	~40K	1.36×
06	Nevada	~20K	1.33×
07	New York	~100K	1.23×
08	Virginia	~40K	1.15×
09	Arizona	~30K	1.15×
10	New Jersey	~40K	1.14×
11	New Mexico	~8K	1.10×
12	Maryland	~30K	1.09×
13	Indiana	~30K	1.08×
14	Oregon	~20K	1.08×
15	Georgia	~50K	1.05×
16	Minnesota	~20K	1.05×
17	Utah	~10K	1.05×
18	Florida	~100K	1.04×
19	Illinois	~50K	1.04×
20	Oklahoma	~20K	1.03×
21	Alaska	~3K	1.02×
22	Massachusetts	~30K	0.97×
23	Rhode Island	~4K	0.96×
24	North Carolina	~40K	0.95×
25	Connecticut	~10K	0.94×
26	Arkansas	~10K	0.94×
27	Pennsylvania	~50K	0.93×
28	Colorado	~20K	0.93×
29	Tennessee	~30K	0.92×
30	Nebraska	~7K	0.92×
31	Mississippi	~10K	0.91×
32	Kansas	~10K	0.91×
33	Ohio	~40K	0.89×
34	Washington, District of Columbia	~4K	0.89×
35	North Dakota	~3K	0.89×
36	Iowa	~10K	0.88×
37	Wisconsin	~20K	0.87×
38	Idaho	~6K	0.86×
39	Louisiana	~20K	0.85×
40	Missouri	~20K	0.84×
41	Michigan	~30K	0.83×
42	South Carolina	~20K	0.83×
43	Maine	~4K	0.83×
44	Delaware	~3K	0.83×
45	Alabama	~20K	0.81×
46	South Dakota	~3K	0.81×
47	West Virginia	~5K	0.80×
48	Montana	~3K	0.75×
49	New Hampshire	~4K	0.74×
50	Vermont	~2K	0.71×

Affinity by region — Big Bang (South Korean band), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Bang (South Korean band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Bang (South Korean band) audience
#	Interest	Category	×
01	BTS	Music & Radio	32.12×
02	Lee Jong-suk	Movies & TV	24.54×
03	Park Ji-min	Music & Radio	21.30×
04	IU (singer)	Music & Radio	20.27×
05	International education	Business & Career	20.00×
06	Kim Woo-bin	Movies & TV	20.00×
07	Brownie (folklore)	Food & Beverages	19.24×
08	Cultural tourism	Travel & Leisure	18.25×
09	Allkpop	Music & Radio	18.19×
10	Gong Yoo	Movies & TV	15.91×
11	Rakuten	Shopping	12.66×
12	COS	Shopping	10.32×
13	Brittany Snow	Movies & TV	6.70×
14	J-pop	Music & Radio	6.34×
15	Jollibee	Food & Beverages	5.95×
16	Robert Redford	Movies & TV	3.98×
17	One Piece	Movies & TV	3.50×
18	Spirit Halloween	Kids & Family	2.87×
19	Radio	Technology & Electronics	2.59×
20	Stranger Things	Movies & TV	2.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Bang (South Korean band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Big Bang (South Korean band) audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	2.34×
Pet Ownership	JOY	1.91×
Luxury Orientation	PREMIUM	1.84×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Big Bang (South Korean band) audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.71×
Need for Security	CONSERVATISM	0.84×
Convenience Orientation	PREMIUM	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Big Bang (South Korean band) have in United States?

Big Bang (South Korean band) has an estimated audience of 1,586,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Bang (South Korean band) fans?

64.8% of Big Bang (South Korean band) fans are female, 35.2% are male, with an average age of 30.0 years.

Which brands do Big Bang (South Korean band) fans like most?

Big Bang (South Korean band) fans show strongest brand affinity for BTS (32.12×), International education (20×), and Allkpop (18.19×) over the country average.

Where do Big Bang (South Korean band) fans live in United States?

Big Bang (South Korean band) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Big Bang (South Korean band) fans also like?

Beyond Big Bang (South Korean band) itself, the audience over-indexes on International education (20×), Allkpop (18.19×), Rakuten (12.66×), and Park Ji-min (21.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Bang (South Korean band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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