Bruno Mars Audience in United States

Bruno Mars logo

Bruno Mars has an estimated audience of 8,044,017 people in United States. 58.4% are female, 41.6% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Beauty, Beverages, Euphoria, Movies.

The average Bruno Mars fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Beauty, Beverages, with strongest over-indexing on Food and drink (1.66× the country average). Demographically, the Bruno Mars audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Bruno Mars fans

Demographic split for Bruno Mars audience in United States
MetricValue
Female58.4%
Male41.6%
Average age30.1
Estimated audience size8,044,017

Audience persona

The typical Bruno Mars fan in United States is more female, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Bruno Mars in United States
RegionReachAffinity
California1,424,5451.61×
Texas889,0531.29×
Florida610,0871.12×
New York493,1631.1×
Illinois304,3231.14×
Georgia276,2481.11×
Pennsylvania261,9280.97×
North Carolina251,7331.04×
Ohio240,3000.97×
New Jersey227,3461.11×
Virginia207,3531.06×
Michigan199,8760.95×
Washington190,7781.18×
Arizona180,0141.1×
Massachusetts162,2271.02×
Nevada157,1442.02×
Tennessee151,4330.94×
Maryland149,8431.08×
Indiana144,7690.99×
Missouri128,5390.99×
South Carolina117,1480.97×
Colorado114,2740.9×
Louisiana109,2521.05×
Wisconsin106,2430.88×
Minnesota103,6650.9×
Alabama96,8420.86×
Oklahoma93,0351.04×
Kentucky88,9890.88×
Oregon87,6700.95×
Connecticut81,7211.01×
Hawaii80,7222.33×
Utah80,6151.12×
Mississippi63,0170.95×
Kansas61,8140.98×
Arkansas61,3280.93×
Iowa58,6830.89×
New Mexico43,0511.07×
Nebraska37,4670.93×
Idaho34,6260.86×
West Virginia28,5570.76×
Washington, District of Columbia22,7400.94×
New Hampshire22,0980.7×
Rhode Island21,2190.83×
Maine19,0540.66×
Delaware17,8700.81×
Montana14,3650.64×
South Dakota13,4760.72×
North Dakota12,6950.77×
Alaska12,0930.7×
Vermont8,0350.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bruno Mars audience
BrandAffinityCategory
Food and drink1.66×Food & Beverages
Beauty1.63×Beauty & Wellness
Beverages1.74×Food & Beverages
Euphoria1.7×Movies & TV
Movies1.51×Movies & TV
Food1.5×Food & Beverages
Contemporary R&B2.47×Music & Radio
Rock music1.81×Music & Radio
Family1.56×Kids & Family
Outdoor recreation1.52×Sports
United States1.54×Travel & Leisure
Comedy movies1.68×Movies & TV
Sabrina Carpenter3.55×Music & Radio
Restaurants1.51×Food & Beverages
Pop music1.75×Music & Radio
Friends1.81×Movies & TV
Photography1.5×Arts & Culture
Hip hop music1.69×Music & Radio
Adventure1.9×Travel & Leisure
Cosmetics1.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bruno Mars audience
TraitClusterScore
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.16
LGBTQ+ IdentityOPEN1.15
TraditionCONSERVATISM1.13
Convenience OrientationPREMIUM1.1
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Bruno Mars
CountryShare
United States30.3%
Brazil7.0%
United Kingdom4.4%

See Bruno Mars audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Bruno Mars have in United States?

Bruno Mars has an estimated audience of 8,044,017 people in United States, concentrated in California and Texas.

What is the gender split and age of Bruno Mars fans?

58.4% of Bruno Mars fans are female, 41.6% are male, with an average age of 30.1 years.

Which brands do Bruno Mars fans like most?

Bruno Mars fans show strongest brand affinity for Food and drink (1.66×), Beauty (1.63×), and Beverages (1.74×) over the country average.

Where do Bruno Mars fans live in United States?

Bruno Mars fans in United States are most concentrated in California (reach 1,424,545), Texas (reach 889,053), and Florida (reach 610,087). These three regions account for the largest share of the active audience.

What other brands do Bruno Mars fans also like?

Beyond Bruno Mars itself, the audience over-indexes on Beauty (1.63×), Beverages (1.74×), Euphoria (1.7×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bruno Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.