Rascasse Audience Intelligence

Bruno Mars Audience in United States

A data profile of the people who buy, follow and care about Bruno Mars in United States — modelled from more than twelve digital signal sources. Bruno Mars has an estimated audience of 9,221,530 people in United States.

#12among Band in United States#228among Person in United States#281in Music & Radio

The average Bruno Mars fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Beauty, Beverages, with strongest over-indexing on Food and drink (1.66× the country average).

Demographically, the Bruno Mars audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bruno Mars fan in United States is more female, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruno Mars profile in United States.

Audience size
9.2M
in United States
Gender
58.4%♀
41.6% male
Age
30.1
average years
Country rank
#3890
Person in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bruno Mars fans

58.4% are female, 41.6% are male, average age 30.1.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Bruno Mars audience in United States
MetricValue
Female58.4%
Male41.6%
Average age30.1
Estimated audience size9,221,530
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Bruno Mars audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Bruno Mars audience comes from United States.

Worldwide audience distribution share by country for Bruno Mars
CountryShare
United States31.9%
Brazil5.9%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruno Mars audience in United States is strongest.

Fig. 05

Top regions by affinity

Bruno Mars fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~80K2.23×
02Nevada~200K1.96×
03California~1.5M1.45×
04Arizona~200K1.39×
05Texas~900K1.34×
06Illinois~300K1.20×
07Maryland~200K1.19×
08Georgia~300K1.14×
09New Mexico~50K1.13×
10New Jersey~200K1.11×
11North Carolina~300K1.09×
12Ohio~300K1.08×
13Louisiana~100K1.08×
14Florida~600K1.06×
15Michigan~200K1.06×
16Virginia~200K1.06×
17Tennessee~200K1.03×
18Washington~200K1.03×
19Indiana~200K1.03×
20Utah~70K1.03×
21New York~500K1.00×
22Pennsylvania~300K1.00×
23Connecticut~80K0.99×
24Massachusetts~200K0.98×
25Minnesota~100K0.98×
26Oklahoma~90K0.97×
27Colorado~100K0.95×
28South Carolina~100K0.95×
29Washington, District of Columbia~20K0.95×
30Alabama~100K0.92×
31Kansas~60K0.92×
32Nebraska~40K0.92×
33Missouri~100K0.91×
34Mississippi~60K0.91×
35Kentucky~90K0.90×
36Arkansas~60K0.90×
37Delaware~20K0.90×
38Wisconsin~100K0.88×
39Rhode Island~20K0.88×
40Oregon~80K0.87×
41Iowa~60K0.84×
42Idaho~30K0.81×
43North Dakota~10K0.80×
44West Virginia~30K0.78×
45South Dakota~10K0.76×
46Alaska~10K0.74×
47New Hampshire~20K0.70×
48Maine~20K0.68×
49Montana~10K0.64×
50Vermont~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Bruno Mars, United States
0.60×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bruno Mars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bruno Mars audience
#·InterestCategoryAffinity×
01Meghan TrainorMusic & Radio6.56×
02Sabrina CarpenterMusic & Radio3.55×
03Contemporary R&BMusic & Radio2.47×
04Facebook MessengerInternet & Social Media2.28×
05AdventureTravel & Leisure1.90×
06Rock musicMusic & Radio1.81×
07Pop musicMusic & Radio1.75×
08BeveragesFood & Beverages1.74×
09Hip hop musicMusic & Radio1.69×
10Comedy moviesMovies & TV1.68×
11Food and drinkFood & Beverages1.66×
12BeautyBeauty & Wellness1.63×
13FamilyKids & Family1.56×
14United StatesTravel & Leisure1.54×
15CosmeticsBeauty & Wellness1.54×
16Outdoor recreationSports1.52×
17MoviesMovies & TV1.51×
18RestaurantsFood & Beverages1.51×
19FoodFood & Beverages1.50×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bruno Mars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bruno Mars audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
Family OrientationCONSERVATISM1.19×
Social Media UsageJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bruno Mars audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
DIY MentalityTHRILL0.85×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bruno Mars have in United States?

Bruno Mars has an estimated audience of 9,221,530 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bruno Mars fans?

58.4% of Bruno Mars fans are female, 41.6% are male, with an average age of 30.1 years.

03

Which brands do Bruno Mars fans like most?

Bruno Mars fans show strongest brand affinity for Food and drink (1.66×), Beauty (1.63×), and Beverages (1.74×) over the country average.

04

Where do Bruno Mars fans live in United States?

Bruno Mars fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bruno Mars fans also like?

Beyond Bruno Mars itself, the audience over-indexes on Beauty (1.63×), Beverages (1.74×), Movies (1.51×), and Food (1.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bruno Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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