Rascasse Audience Intelligence

Pop music Audience in United States

A data profile of the people who buy, follow and care about Pop music in United States — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 94,089,986 people in United States.

#2among Musical genre in United States#71among Topic in United States#4in Music & Radio

The average Pop music fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Princess Polly, Red Bull Records, with strongest over-indexing on Rhianna (singer) (2.03× the country average).

Demographically, the Pop music audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Social Media Usage, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

The typical Pop music fan in United States is more female, around 38.3 years old, with strong Social Media Usage tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop music profile in United States.

Audience size
94.1M
in United States
Gender
55.7%♀
44.3% male
Age
38.3
average years
Country rank
#89
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop music fans

55.7% are female, 44.3% are male, average age 38.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Pop music audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.3
Estimated audience size94,089,986
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Pop music audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Pop music audience comes from United States.

Worldwide audience distribution share by country for Pop music
CountryShare
United States20.3%
Italy4.5%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop music audience in United States is strongest.

Fig. 05

Top regions by affinity

Pop music fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~300K1.18×
02North Dakota~200K1.18×
03Pennsylvania~3.5M1.13×
04Kentucky~1.5M1.13×
05Kansas~800K1.11×
06Nebraska~500K1.11×
07Wisconsin~1.5M1.10×
08Iowa~900K1.10×
09South Carolina~1.5M1.09×
10Illinois~3.5M1.08×
11Missouri~1.5M1.08×
12Utah~900K1.08×
13Indiana~2M1.07×
14Connecticut~1M1.07×
15Minnesota~1.5M1.06×
16Texas~8.5M1.05×
17Alaska~200K1.05×
18New Jersey~2.5M1.04×
19Montana~300K1.04×
20Arkansas~800K1.03×
21North Carolina~3M1.02×
22Oklahoma~1M1.01×
23New Hampshire~400K1.01×
24West Virginia~400K1.00×
25Delaware~300K1.00×
26Ohio~3M0.99×
27Maine~300K0.99×
28California~10M0.98×
29Hawaii~400K0.98×
30Maryland~1.5M0.97×
31Mississippi~800K0.97×
32Virginia~2M0.96×
33Massachusetts~2M0.96×
34Georgia~3M0.95×
35Washington~2M0.95×
36Vermont~200K0.95×
37Alabama~1M0.94×
38Idaho~400K0.94×
39New York~5M0.93×
40Louisiana~1M0.93×
41Michigan~2M0.91×
42Tennessee~1.5M0.91×
43Rhode Island~300K0.91×
44Washington, District of Columbia~300K0.89×
45Colorado~1.5M0.88×
46Oregon~1M0.88×
47Nevada~800K0.88×
48Arizona~1.5M0.87×
49New Mexico~400K0.87×
50Florida~5M0.80×
Fig. 06

Affinity by region

Affinity by region — Pop music, United States
0.80×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop music audience
#·InterestCategoryAffinity×
01Zoya AkhtarMovies & TV2.05×
02Rhianna (singer)Music & Radio2.03×
03Alpha Xi DeltaBusiness & Career2.00×
04Gamma Phi BetaBusiness & Career1.99×
05Wesleyan CollegeBusiness & Career1.91×
06Lehigh UniversityBusiness & Career1.86×
07Sarkodie (rapper)Music & Radio1.79×
08Pi Kappa AlphaBusiness & Career1.77×
09Red Bull RecordsMusic & Radio1.75×
10Love and Hip Hop: HollywoodMovies & TV1.75×
11Crossroads Trading CompanyBrand1.73×
12Lazy OafFashion & Accessoires1.73×
13UnifFashion & Accessoires1.71×
14Boruto: Naruto the MovieMovies & TV1.68×
15Motel RocksFashion & Accessoires1.64×
16La Unión, El SalvadorTravel & Leisure1.58×
17Rap MonsterMusic & Radio1.52×
18Princess PollyFashion & Accessoires1.51×
19Chat NoirMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop music audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Family OrientationCONSERVATISM0.78×
CreativityOPEN0.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop music audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.65×
PatriotismCONSERVATISM0.66×
TravellingTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pop music have in United States?

Pop music has an estimated audience of 94,089,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pop music fans?

55.7% of Pop music fans are female, 44.3% are male, with an average age of 38.3 years.

03

Which brands do Pop music fans like most?

Pop music fans show strongest brand affinity for Rhianna (singer) (2.03×), Princess Polly (1.51×), and Red Bull Records (1.75×) over the country average.

04

Where do Pop music fans live in United States?

Pop music fans in United States are most concentrated in California (reach ~10M), Texas (reach ~8.5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Pop music fans also like?

Beyond Pop music itself, the audience over-indexes on Princess Polly (1.51×), Red Bull Records (1.75×), Crossroads Trading Company (1.73×), and Motel Rocks (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Pop music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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