Pop music Audience in United States

Pop music logo

Pop music has an estimated audience of 94,089,986 people in United States. 55.7% are female, 44.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Princess Polly, Crossroads Trading Company, Motel Rocks, Gamma Phi Beta.

The average Pop music fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Princess Polly, Crossroads Trading Company, with strongest over-indexing on Rhianna (singer) (2.03× the country average). Demographically, the Pop music audience skews more female with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Pop music fans

Demographic split for Pop music audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.3
Estimated audience size94,089,986

Audience persona

The typical Pop music fan in United States is more female, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Pop music in United States
RegionReachAffinity
California11,254,5551.09×
Texas8,224,5851.02×
Florida6,717,5741.05×
New York5,731,8901.09×
Illinois3,334,6981.06×
Pennsylvania3,291,2351.04×
Georgia3,074,2681.06×
Ohio3,044,0261.05×
North Carolina2,900,6531.02×
Virginia2,406,8891.05×
Michigan2,396,5460.97×
New Jersey2,343,0220.98×
Washington2,085,1681.1×
Tennessee2,006,5181.06×
Massachusetts1,915,9061.03×
Arizona1,770,2030.92×
Maryland1,763,9501.09×
Indiana1,761,9381.03×
Minnesota1,516,9011.13×
Missouri1,476,9970.97×
Wisconsin1,417,0271×
South Carolina1,328,1050.94×
Alabama1,291,2950.98×
Colorado1,285,9130.87×
Kentucky1,275,7591.08×
Louisiana1,266,0161.04×
Oklahoma1,121,9261.07×
Oregon1,066,6940.99×
Connecticut946,9871×
Nevada942,9261.04×
Utah905,6931.07×
Mississippi836,9151.08×
Arkansas817,5161.05×
Kansas802,7651.08×
Iowa781,2911.01×
New Mexico491,8121.04×
West Virginia484,5761.11×
Hawaii482,6241.19×
Nebraska454,0350.96×
Idaho433,0460.92×
New Hampshire337,4490.91×
Maine305,7640.91×
Rhode Island268,6370.9×
Washington, District of Columbia238,0360.84×
Montana233,8900.9×
South Dakota228,1741.05×
North Dakota198,6421.03×
Delaware187,1120.72×
Alaska168,4690.84×
Vermont141,8960.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pop music audience
BrandAffinityCategory
Rhianna (singer)2.03×Music & Radio
Princess Polly1.51×Fashion & Accessoires
Crossroads Trading Company1.73×
Motel Rocks1.64×Fashion & Accessoires
Gamma Phi Beta1.99×Business & Career
Unif1.71×Fashion & Accessoires
Pi Kappa Alpha1.77×Business & Career
Alpha Xi Delta2×Business & Career
Lehigh University1.86×Business & Career
Wesleyan College1.91×Business & Career
La Unión, El Salvador1.58×Travel & Leisure
Lazy Oaf1.73×Fashion & Accessoires
Boruto: Naruto the Movie1.68×Movies & TV
Zoya Akhtar2.05×Movies & TV
Red Bull Records1.75×Music & Radio
Sarkodie (rapper)1.79×Music & Radio
Chat Noir1.51×Music & Radio
Love and Hip Hop: Hollywood1.75×Movies & TV
Rap Monster1.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pop music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
ExtroversionTHRILL1.4
Social Media UsageJOY1.13
Healthy LifestyleBALANCE1.12
Early Adopter MentalityPOWER1.08
Design AffinityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Pop music
CountryShare
United States20.3%
Italy4.5%
Japan4.4%

See Pop music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Pop music have in United States?

Pop music has an estimated audience of 94,089,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Pop music fans?

55.7% of Pop music fans are female, 44.3% are male, with an average age of 38.3 years.

Which brands do Pop music fans like most?

Pop music fans show strongest brand affinity for Rhianna (singer) (2.03×), Princess Polly (1.51×), and Crossroads Trading Company (1.73×) over the country average.

Where do Pop music fans live in United States?

Pop music fans in United States are most concentrated in California (reach 11,254,555), Texas (reach 8,224,585), and Florida (reach 6,717,574). These three regions account for the largest share of the active audience.

What other brands do Pop music fans also like?

Beyond Pop music itself, the audience over-indexes on Princess Polly (1.51×), Crossroads Trading Company (1.73×), Motel Rocks (1.64×), and Gamma Phi Beta (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.