Alpha Xi Delta Audience in United States

Alpha Xi Delta has an estimated audience of 328,487 people in United States. 50.2% are female, 49.8% are male, average age 29.4. Top regions: Texas, Florida, Ohio. Top brand affinities: Urban Outfitters, Planet Fitness, Kia Sportage, Livemusic, Dickies.

The average Alpha Xi Delta fan in United States is 29.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Ohio. Top brand affinities include Urban Outfitters, Planet Fitness, Kia Sportage, with strongest over-indexing on Urban Outfitters (7.19× the country average). Demographically, the Alpha Xi Delta audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Alpha Xi Delta fans

Demographic split for Alpha Xi Delta audience in United States
MetricValue
Female50.2%
Male49.8%
Average age29.4
Estimated audience size328,487

Audience persona

The typical Alpha Xi Delta fan in United States is balanced, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Alpha Xi Delta in United States
RegionReachAffinity
Texas25,1940.89×
Florida19,0430.86×
Ohio17,0831.69×
Georgia16,7431.65×
California15,8380.44×
North Carolina14,2741.44×
New York13,9420.76×
Illinois12,2831.12×
Pennsylvania11,2611.02×
Indiana10,9181.82×
Alabama10,7162.34×
Michigan8,7431.02×
South Carolina7,8941.6×
Wisconsin7,1731.45×
New Jersey6,4730.77×
Virginia6,4660.81×
Washington5,5980.85×
Tennessee5,5930.85×
Maryland5,0650.9×
Oklahoma4,8261.32×
West Virginia4,0212.63×
Iowa4,0211.49×
Massachusetts3,8060.59×
Nebraska3,6152.19×
Missouri3,5350.67×
Kentucky3,1060.75×
Kansas2,9981.16×
New Hampshire2,8782.22×
Arkansas2,5810.95×
Louisiana2,3180.55×
Arizona2,2740.34×
Connecticut2,1600.66×
Colorado2,1350.41×
South Dakota1,7572.31×
Nevada1,6370.52×
Minnesota1,6290.35×
Mississippi1,5380.57×
Delaware1,4831.64×
Idaho1,3360.81×
New Mexico1,2740.77×
Rhode Island1,0951.05×
Oregon9190.24×
Washington, District of Columbia7990.81×
Maine5330.45×
Utah4710.16×
Alaska4220.6×
Hawaii3730.26×
Montana3680.4×
Vermont3590.62×
North Dakota3540.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpha Xi Delta audience
BrandAffinityCategory
Urban Outfitters7.19×Shopping
Planet Fitness3.96×Sports
Kia Sportage20×Cars & Mobility
Livemusic4.55×Music & Radio
Dickies12.28×Fashion & Accessoires
Graffiti6.6×Arts & Culture
Bachelor of Business Administration30.04×Business & Career
Thandie Newton14.28×Movies & TV
Museum of Modern Art8.39×Arts & Culture
Diaper bag4.83×Kids & Family
Boho-chic4.72×Fashion & Accessoires
Shipley Do-Nuts14.75×Food & Beverages
Metropolitan Museum of Art9.55×Arts & Culture
Tory Burch5.19×Fashion & Accessoires
Abercrombie & Fitch6.13×Fashion & Accessoires
Streetwear3.3×Fashion & Accessoires
Altar'd State8.99×Shopping
Banksy11.72×Arts & Culture
Golf Channel3.59×Sports
Honda HR-V15.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpha Xi Delta audience
TraitClusterScore
Early Adopter MentalityPOWER1.67
Quality AwarenessPREMIUM1.5
Community OrientationOPEN1.38
LGBTQ+ IdentityOPEN1.29
Design AffinityPREMIUM1.29
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Alpha Xi Delta
CountryShare
United States95.8%
Mexico0.6%
India0.5%

See Alpha Xi Delta audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Alpha Xi Delta have in United States?

Alpha Xi Delta has an estimated audience of 328,487 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Alpha Xi Delta fans?

50.2% of Alpha Xi Delta fans are female, 49.8% are male, with an average age of 29.4 years.

Which brands do Alpha Xi Delta fans like most?

Alpha Xi Delta fans show strongest brand affinity for Urban Outfitters (7.19×), Planet Fitness (3.96×), and Kia Sportage (20×) over the country average.

Where do Alpha Xi Delta fans live in United States?

Alpha Xi Delta fans in United States are most concentrated in Texas (reach 25,194), Florida (reach 19,043), and Ohio (reach 17,083). These three regions account for the largest share of the active audience.

What other brands do Alpha Xi Delta fans also like?

Beyond Alpha Xi Delta itself, the audience over-indexes on Planet Fitness (3.96×), Kia Sportage (20×), Livemusic (4.55×), and Dickies (12.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpha Xi Delta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.