A data profile of the people who buy, follow and care about Alpha Xi Delta in United States — modelled from more than twelve digital signal sources. Alpha Xi Delta has an estimated audience of 328,838 people in United States.
The average Alpha Xi Delta fan in United States is 29.4 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, Georgia.
Top brand affinities include Nordstrom, Museum of Modern Art, Beetlejuice, with strongest over-indexing on Nordstrom (8× the country average).
Demographically, the Alpha Xi Delta audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Alpha Xi Delta fan in United States is balanced, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nordstrom.
The key figures that characterise the Alpha Xi Delta profile in United States.
50.2% are female, 49.8% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 29.4 |
| Estimated audience size | 328,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 7% |
Where the Alpha Xi Delta audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~2K | 2.44× | |
| 02 | Alabama | ~10K | 2.29× | |
| 03 | Nebraska | ~3K | 2.11× | |
| 04 | West Virginia | ~3K | 2.09× | |
| 05 | Indiana | ~10K | 1.71× | |
| 06 | New Hampshire | ~2K | 1.71× | |
| 07 | Georgia | ~20K | 1.68× | |
| 08 | Wisconsin | ~8K | 1.57× | |
| 09 | Ohio | ~20K | 1.54× | |
| 10 | Iowa | ~4K | 1.51× | |
| 11 | South Carolina | ~7K | 1.49× | |
| 12 | Delaware | ~1K | 1.31× | |
| 13 | Washington | ~8K | 1.24× | |
| 14 | North Carolina | ~10K | 1.23× | |
| 15 | Kansas | ~3K | 1.22× | |
| 16 | Michigan | ~9K | 1.10× | |
| 17 | Illinois | ~10K | 1.08× | |
| 18 | Oklahoma | ~4K | 1.05× | |
| 19 | Rhode Island | ~1K | 1.02× | |
| 20 | Idaho | ~2K | 0.98× | |
| 21 | Maryland | ~5K | 0.97× | |
| 22 | Texas | ~30K | 0.92× | |
| 23 | Washington, District of Columbia | <1K | 0.92× | |
| 24 | Alaska | <1K | 0.92× | |
| 25 | Arkansas | ~2K | 0.91× | |
| 26 | Vermont | <1K | 0.91× | |
| 27 | Pennsylvania | ~10K | 0.90× | |
| 28 | North Dakota | <1K | 0.90× | |
| 29 | Montana | <1K | 0.88× | |
| 30 | New York | ~20K | 0.86× | |
| 31 | New Mexico | ~1K | 0.85× | |
| 32 | Hawaii | ~1K | 0.85× | |
| 33 | Florida | ~20K | 0.84× | |
| 34 | Tennessee | ~6K | 0.84× | |
| 35 | Maine | <1K | 0.84× | |
| 36 | Kentucky | ~3K | 0.83× | |
| 37 | Mississippi | ~2K | 0.80× | |
| 38 | Virginia | ~6K | 0.78× | |
| 39 | Utah | ~2K | 0.76× | |
| 40 | New Jersey | ~6K | 0.75× | |
| 41 | Missouri | ~4K | 0.75× | |
| 42 | Connecticut | ~2K | 0.75× | |
| 43 | Louisiana | ~3K | 0.73× | |
| 44 | Nevada | ~2K | 0.71× | |
| 45 | Oregon | ~3K | 0.69× | |
| 46 | Massachusetts | ~4K | 0.67× | |
| 47 | Minnesota | ~3K | 0.61× | |
| 48 | Colorado | ~3K | 0.60× | |
| 49 | Arizona | ~4K | 0.57× | |
| 50 | California | ~20K | 0.44× |
The strongest cross-interests of the Alpha Xi Delta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princeton University | Business & Career | 31.42× | ||
| 02 | Columbia University | Business & Career | 24.96× | ||
| 03 | Cornell University | Business & Career | 24.72× | ||
| 04 | Metropolitan Museum of Art | Arts & Culture | 23.95× | ||
| 05 | Museum of Modern Art | Arts & Culture | 21.47× | ||
| 06 | Altar'd State | Shopping | 17.17× | ||
| 07 | Victoria's Secret | Fashion & Accessoires | 12.73× | ||
| 08 | Graffiti | Arts & Culture | 11.67× | ||
| 09 | Abercrombie & Fitch | Fashion & Accessoires | 11.16× | ||
| 10 | Urban Outfitters | Shopping | 10.82× | ||
| 11 | Beetlejuice | Movies & TV | 9.75× | ||
| 12 | Tory Burch | Fashion & Accessoires | 9.09× | ||
| 13 | Nordstrom | Shopping | 8.00× | ||
| 14 | Millie Bobby Brown | Movies & TV | 7.69× | ||
| 15 | Streetwear | Fashion & Accessoires | 5.89× | ||
| 16 | Florida | Travel & Leisure | 5.55× | ||
| 17 | Handbags | Fashion & Accessoires | 5.18× | ||
| 18 | Beauty salons | Beauty & Wellness | 5.17× | ||
| 19 | College | Business & Career | 4.95× | ||
| 20 | Veganism | Food & Beverages | 4.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.56× | |
| Creativity | OPEN | 2.29× | |
| Indulgence | JOY | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.75× | |
| Extroversion | THRILL | 0.76× |
Alpha Xi Delta has an estimated audience of 328,838 people in United States, concentrated in Texas and Florida.
50.2% of Alpha Xi Delta fans are female, 49.8% are male, with an average age of 29.4 years.
Alpha Xi Delta fans show strongest brand affinity for Nordstrom (8×), Museum of Modern Art (21.47×), and Beetlejuice (9.75×) over the country average.
Alpha Xi Delta fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Alpha Xi Delta itself, the audience over-indexes on Museum of Modern Art (21.47×), Beetlejuice (9.75×), Metropolitan Museum of Art (23.95×), and Columbia University (24.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Alpha Xi Delta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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