Rascasse Audience Intelligence

Chi Omega Audience in United States

A data profile of the people who buy, follow and care about Chi Omega in United States — modelled from more than twelve digital signal sources. Chi Omega has an estimated audience of 751,076 people in United States.

#1among Fraternity in United States#279among NGO / Political Party in United States#1799in Business & Career

The average Chi Omega fan in United States is 40.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Heather Locklear, Tommy Lee, Boho-chic, with strongest over-indexing on Heather Locklear (77.57× the country average).

Demographically, the Chi Omega audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chi Omega fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Heather Locklear.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chi Omega profile in United States.

Audience size
751K
in United States
Gender
67.9%♀
32.1% male
Age
40.5
average years
Country rank
#28622
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chi Omega fans

67.9% are female, 32.1% are male, average age 40.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Chi Omega audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.5
Estimated audience size751,076
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Chi Omega audience in United States
Age bracketShare%
16-1929%
20-2910%
30-3910%
40-4921%
50+31%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Chi Omega audience comes from United States.

Worldwide audience distribution share by country for Chi Omega
CountryShare
United States94.7%
Mexico0.8%
Poland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chi Omega audience in United States is strongest.

Fig. 05

Top regions by affinity

Chi Omega fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K2.52×
02Mississippi~20K2.44×
03Alabama~20K2.15×
04Louisiana~20K1.86×
05Tennessee~30K1.82×
06Kentucky~20K1.73×
07South Carolina~20K1.68×
08Kansas~10K1.63×
09Colorado~20K1.52×
10Oklahoma~10K1.47×
11Nebraska~6K1.47×
12Missouri~20K1.33×
13North Carolina~30K1.16×
14Georgia~30K1.11×
15Montana~2K1.11×
16Washington~20K1.07×
17Texas~70K1.05×
18Indiana~10K1.05×
19Washington, District of Columbia~2K1.05×
20New Mexico~4K1.03×
21Illinois~30K1.02×
22Virginia~20K1.00×
23Iowa~6K1.00×
24Ohio~20K0.94×
25Rhode Island~2K0.94×
26West Virginia~3K0.93×
27Arizona~10K0.90×
28Delaware~2K0.89×
29Michigan~20K0.88×
30New Hampshire~3K0.87×
31Alaska~1K0.85×
32North Dakota~1K0.84×
33Florida~40K0.83×
34South Dakota~1K0.83×
35Vermont~1K0.83×
36Maine~2K0.77×
37Massachusetts~10K0.75×
38Hawaii~2K0.75×
39Connecticut~6K0.74×
40Wisconsin~8K0.71×
41Idaho~3K0.70×
42Minnesota~7K0.69×
43Oregon~6K0.68×
44Utah~5K0.68×
45Pennsylvania~10K0.59×
46California~50K0.58×
47Nevada~4K0.56×
48Maryland~7K0.55×
49New Jersey~10K0.50×
50New York~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Chi Omega, United States
0.41×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chi Omega audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chi Omega audience
#·InterestCategoryAffinity×
01Heather LocklearMovies & TV77.57×
02Big Ten ConferenceSports55.87×
03Tommy LeeMusic & Radio42.66×
04Bonnaroo Music FestivalMusic & Radio19.89×
05Metropolitan Museum of ArtArts & Culture17.31×
06Museum of Modern ArtArts & Culture15.52×
07Boho-chicFashion & Accessoires12.58×
08Forever 21Shopping10.41×
09Demi MooreMovies & TV9.74×
10Billy Bob ThorntonMovies & TV7.52×
11ULTA BeautyBeauty & Wellness6.46×
12PoshmarkShopping6.38×
13Urban OutfittersShopping5.29×
14CollegeBusiness & Career4.99×
15CVS PharmacyShopping4.39×
16FloridaTravel & Leisure4.13×
17Target CorporationShopping3.76×
18Skin careBeauty & Wellness3.55×
19TikTokInternet & Social Media3.19×
20WalgreensShopping3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chi Omega audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chi Omega audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.28×
MindfulnessBALANCE2.00×
Price SensitivityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chi Omega audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
DIY MentalityTHRILL0.80×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chi Omega have in United States?

Chi Omega has an estimated audience of 751,076 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chi Omega fans?

67.9% of Chi Omega fans are female, 32.1% are male, with an average age of 40.5 years.

03

Which brands do Chi Omega fans like most?

Chi Omega fans show strongest brand affinity for Heather Locklear (77.57×), Tommy Lee (42.66×), and Boho-chic (12.58×) over the country average.

04

Where do Chi Omega fans live in United States?

Chi Omega fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chi Omega fans also like?

Beyond Chi Omega itself, the audience over-indexes on Tommy Lee (42.66×), Boho-chic (12.58×), Museum of Modern Art (15.52×), and Metropolitan Museum of Art (17.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chi Omega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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