Chi Omega Audience in United States

Chi Omega has an estimated audience of 749,590 people in United States. 67.9% are female, 32.1% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: Demi Moore, Billy Bob Thornton, Heather Locklear, Diane Keaton, Patrick Swayze.

The average Chi Omega fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Demi Moore, Billy Bob Thornton, Heather Locklear, with strongest over-indexing on Demi Moore (39.46× the country average). Demographically, the Chi Omega audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Chi Omega fans

Demographic split for Chi Omega audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.5
Estimated audience size749,590

Audience persona

The typical Chi Omega fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Demi Moore.

Top regions in United States

Top regions ranked by reach for Chi Omega in United States
RegionReachAffinity
Texas74,2081.15×
California49,3700.6×
Florida42,0680.83×
Tennessee30,3062.02×
Georgia28,9931.26×
North Carolina28,9801.28×
Illinois26,8651.08×
Alabama25,0262.39×
Ohio23,3821.01×
Virginia19,1601.05×
South Carolina19,1511.7×
Louisiana19,0471.97×
New York17,5270.42×
Mississippi16,5742.68×
Kentucky16,3571.74×
Arkansas16,1342.61×
Indiana16,1041.18×
Pennsylvania15,9030.63×
Colorado15,3921.3×
Michigan14,7840.75×
Missouri14,3591.19×
Arizona13,0630.85×
Oklahoma12,6761.52×
Massachusetts11,9140.81×
Kansas9,4111.59×
New Jersey9,1000.48×
Washington8,4890.56×
Maryland6,3830.5×
Wisconsin6,3820.57×
Oregon5,8920.69×
Minnesota5,8400.54×
Connecticut5,6580.75×
Iowa5,5200.89×
Nebraska5,0791.35×
Utah3,9430.59×
New Mexico3,7971.01×
West Virginia3,1660.91×
Washington, District of Columbia2,5651.14×
Nevada2,3870.33×
Rhode Island2,2580.95×
New Hampshire2,1890.74×
Montana2,0260.97×
Maine1,7360.65×
Delaware1,5820.76×
Idaho1,1430.3×
South Dakota1,1250.65×
Wyoming1,0300.93×
Hawaii6740.21×
Vermont5130.39×
Alaska4720.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chi Omega audience
BrandAffinityCategory
Demi Moore39.46×Movies & TV
Billy Bob Thornton35.5×Movies & TV
Heather Locklear63.1×Movies & TV
Diane Keaton13.37×Movies & TV
Patrick Swayze26.54×Movies & TV
Tommy Lee36.72×Music & Radio
James Dean34.87×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Bruce Willis12.55×Movies & TV
Capital One6.72×Business & Career
Jennifer Garner19.91×Movies & TV
Katie Holmes22.4×Movies & TV
Catherine Zeta-Jones17.64×Movies & TV
Blake Lively14×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope12.57×Health
Bonnaroo Music Festival23.24×Music & Radio
Clint Eastwood11.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chi Omega audience
TraitClusterScore
SustainabilityBALANCE2.11
Luxury OrientationPREMIUM1.9
Risk AppetiteTHRILL1.74
Pet OwnershipJOY1.21
IndulgenceJOY1.2
MindfulnessBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Chi Omega
CountryShare
United States94.7%
Mexico0.8%
Poland0.6%

See Chi Omega audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Chi Omega have in United States?

Chi Omega has an estimated audience of 749,590 people in United States, concentrated in Texas and California.

What is the gender split and age of Chi Omega fans?

67.9% of Chi Omega fans are female, 32.1% are male, with an average age of 40.5 years.

Which brands do Chi Omega fans like most?

Chi Omega fans show strongest brand affinity for Demi Moore (39.46×), Billy Bob Thornton (35.5×), and Heather Locklear (63.1×) over the country average.

Where do Chi Omega fans live in United States?

Chi Omega fans in United States are most concentrated in Texas (reach 74,208), California (reach 49,370), and Florida (reach 42,068). These three regions account for the largest share of the active audience.

What other brands do Chi Omega fans also like?

Beyond Chi Omega itself, the audience over-indexes on Billy Bob Thornton (35.5×), Heather Locklear (63.1×), Diane Keaton (13.37×), and Patrick Swayze (26.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chi Omega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.