Chi Omega Audience in United States
Chi Omega has an estimated audience of 749,590 people in United States. 67.9% are female, 32.1% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: Grammarly, headspace, Donmar Warehouse, Wok, JC Whitney.
The average Chi Omega fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Grammarly, headspace, Donmar Warehouse, with strongest over-indexing on Grammarly (11.83× the country average). Demographically, the Chi Omega audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity
Demographics of Chi Omega fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 40.5 |
| Estimated audience size | 749,590 |
Audience persona
The typical Chi Omega fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Grammarly.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 74,208 | 1.15× |
| California | 49,370 | 0.6× |
| Florida | 42,068 | 0.83× |
| Tennessee | 30,306 | 2.02× |
| Georgia | 28,993 | 1.26× |
| North Carolina | 28,980 | 1.28× |
| Illinois | 26,865 | 1.08× |
| Alabama | 25,026 | 2.39× |
| Ohio | 23,382 | 1.01× |
| Virginia | 19,160 | 1.05× |
| South Carolina | 19,151 | 1.7× |
| Louisiana | 19,047 | 1.97× |
| New York | 17,527 | 0.42× |
| Mississippi | 16,574 | 2.68× |
| Kentucky | 16,357 | 1.74× |
| Arkansas | 16,134 | 2.61× |
| Indiana | 16,104 | 1.18× |
| Pennsylvania | 15,903 | 0.63× |
| Colorado | 15,392 | 1.3× |
| Michigan | 14,784 | 0.75× |
| Missouri | 14,359 | 1.19× |
| Arizona | 13,063 | 0.85× |
| Oklahoma | 12,676 | 1.52× |
| Massachusetts | 11,914 | 0.81× |
| Kansas | 9,411 | 1.59× |
| New Jersey | 9,100 | 0.48× |
| Washington | 8,489 | 0.56× |
| Maryland | 6,383 | 0.5× |
| Wisconsin | 6,382 | 0.57× |
| Oregon | 5,892 | 0.69× |
| Minnesota | 5,840 | 0.54× |
| Connecticut | 5,658 | 0.75× |
| Iowa | 5,520 | 0.89× |
| Nebraska | 5,079 | 1.35× |
| Utah | 3,943 | 0.59× |
| New Mexico | 3,797 | 1.01× |
| West Virginia | 3,166 | 0.91× |
| Washington, District of Columbia | 2,565 | 1.14× |
| Nevada | 2,387 | 0.33× |
| Rhode Island | 2,258 | 0.95× |
| New Hampshire | 2,189 | 0.74× |
| Montana | 2,026 | 0.97× |
| Maine | 1,736 | 0.65× |
| Delaware | 1,582 | 0.76× |
| Idaho | 1,143 | 0.3× |
| South Dakota | 1,125 | 0.65× |
| Wyoming | 1,030 | 0.93× |
| Hawaii | 674 | 0.21× |
| Vermont | 513 | 0.39× |
| Alaska | 472 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grammarly | 11.83× | Business & Career |
| headspace | 19.91× | Health |
| Donmar Warehouse | 63.1× | Arts & Culture |
| Wok | 11.51× | Food & Beverages |
| JC Whitney | 23.24× | Shopping |
| Mothercare | 4.58× | Kids & Family |
| Goop | 7.23× | Internet & Social Media |
| edureka | 45.06× | Business & Career |
| Elsword | 20× | Games |
| Nebraska Cornhuskers football | 3.97× | Sports |
| Guitarist (magazine) | 11.18× | Music & Radio |
| Grace Slick | 7.99× | Music & Radio |
| Historic site | 3.82× | Arts & Culture |
| Google Home | 5.62× | Technology & Electronics |
| Cryptic crossword | 13.37× | Technology & Electronics |
| Cachorro | 4.64× | Pets & Animals |
| Cherish (group) | 9.11× | Music & Radio |
| Certified diabetes educator | 11.06× | Business & Career |
| JDSU | 2.35× | Business & Career |
| Parral, Chihuahua | 10.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Luxury Orientation | PREMIUM | 1.9 |
| Risk Appetite | THRILL | 1.74 |
| Pet Ownership | JOY | 1.21 |
| Indulgence | JOY | 1.2 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.7% |
| Mexico | 0.8% |
| Poland | 0.6% |
See Chi Omega audiences in other countries
More Fraternity audiences in United States
- Alpha Phi Alpha (715,456)
- Sigma Chi (469,045)
- Alpha Chi Omega (427,813)
- Zeta Tau Alpha (422,469)
- Alpha Omicron Pi (402,729)
Frequently asked questions
How many fans does Chi Omega have in United States?
Chi Omega has an estimated audience of 749,590 people in United States, concentrated in Texas and California.
What is the gender split and age of Chi Omega fans?
67.9% of Chi Omega fans are female, 32.1% are male, with an average age of 40.5 years.
Which brands do Chi Omega fans like most?
Chi Omega fans show strongest brand affinity for Grammarly (11.83×), headspace (19.91×), and Donmar Warehouse (63.1×) over the country average.
Where do Chi Omega fans live in United States?
Chi Omega fans in United States are most concentrated in Texas (reach 74,208), California (reach 49,370), and Florida (reach 42,068). These three regions account for the largest share of the active audience.
What other brands do Chi Omega fans also like?
Beyond Chi Omega itself, the audience over-indexes on headspace (19.91×), Donmar Warehouse (63.1×), Wok (11.51×), and JC Whitney (23.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chi Omega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.