Poshmark Audience in United States

Poshmark logo

Poshmark has an estimated audience of 23,051,375 people in United States. 66.6% are female, 33.4% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: DeviantArt, Clarinet, Culture, Lollapalooza, Shoes.

The average Poshmark fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DeviantArt, Clarinet, Culture, with strongest over-indexing on DeviantArt (6.22× the country average). Demographically, the Poshmark audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of Poshmark fans

Demographic split for Poshmark audience in United States
MetricValue
Female66.6%
Male33.4%
Average age39.3
Estimated audience size23,051,375

Audience persona

The typical Poshmark fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Poshmark in United States
RegionReachAffinity
California2,566,0631.01×
Texas1,570,9100.79×
Florida1,504,7950.96×
New York1,361,9461.06×
Pennsylvania838,2621.08×
North Carolina725,1431.05×
Illinois720,7190.94×
Georgia682,0600.96×
Ohio662,2060.93×
New Jersey610,4901.04×
Virginia603,7071.08×
Michigan567,9430.94×
Massachusetts553,0781.22×
Tennessee494,3151.07×
Washington470,2341.02×
Arizona402,8440.86×
Maryland401,6821.01×
Colorado390,3821.07×
South Carolina389,5361.12×
Missouri361,7680.97×
Indiana361,5680.86×
Alabama359,8401.12×
Wisconsin359,0151.04×
Oregon334,6911.27×
Minnesota331,6811×
Connecticut279,5671.21×
Kentucky279,5330.97×
Louisiana271,8700.91×
Oklahoma205,9250.8×
Nevada185,1220.83×
Mississippi184,6170.97×
Arkansas182,2350.96×
Utah170,4490.83×
Iowa168,4480.89×
Kansas153,2400.84×
Idaho118,7521.03×
New Hampshire106,2851.17×
Hawaii104,6871.06×
New Mexico103,5330.9×
Maine100,6751.22×
West Virginia98,8280.92×
Nebraska84,8620.73×
Rhode Island83,6841.14×
Montana80,1041.25×
Washington, District of Columbia66,3620.96×
Vermont59,8411.48×
Alaska55,1871.12×
Delaware53,5430.84×
South Dakota45,8940.86×
North Dakota39,4870.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poshmark audience
BrandAffinityCategory
DeviantArt6.22×Internet & Social Media
Clarinet7.49×Music & Radio
Culture2.1×Literature
Lollapalooza6.52×Music & Radio
Shoes1.97×Fashion & Accessoires
Burlington3.39×Fashion & Accessoires
Depop7.94×Fashion & Accessoires
PacSun4.75×Fashion & Accessoires
Free People4.16×Fashion & Accessoires
Punk fashion4.97×Fashion & Accessoires
Saxophone5.28×Music & Radio
Marshalls2.4×Fashion & Accessoires
Cosmetics1.66×Beauty & Wellness
Sneaker collecting3.45×Fashion & Accessoires
Street art4.6×Arts & Culture
Fashion Nova2.78×Shopping
Frida Kahlo7.17×Arts & Culture
Urban Outfitters3.27×Shopping
Foot Locker3.66×Shopping
Macy's1.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poshmark audience
TraitClusterScore
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.2
CreativityOPEN1.05
Social Media UsageJOY1.02
Healthy LifestyleBALANCE0.94
IndulgenceJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Poshmark
CountryShare
United States79.6%
Canada7.6%
China1.5%

See Poshmark audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does Poshmark have in United States?

Poshmark has an estimated audience of 23,051,375 people in United States, concentrated in California and Texas.

What is the gender split and age of Poshmark fans?

66.6% of Poshmark fans are female, 33.4% are male, with an average age of 39.3 years.

Which brands do Poshmark fans like most?

Poshmark fans show strongest brand affinity for DeviantArt (6.22×), Clarinet (7.49×), and Culture (2.1×) over the country average.

Where do Poshmark fans live in United States?

Poshmark fans in United States are most concentrated in California (reach 2,566,063), Texas (reach 1,570,910), and Florida (reach 1,504,795). These three regions account for the largest share of the active audience.

What other brands do Poshmark fans also like?

Beyond Poshmark itself, the audience over-indexes on Clarinet (7.49×), Culture (2.1×), Lollapalooza (6.52×), and Shoes (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Poshmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.