Rascasse Audience Intelligence

Poshmark Audience in United States

A data profile of the people who buy, follow and care about Poshmark in United States — modelled from more than twelve digital signal sources. Poshmark has an estimated audience of 23,611,369 people in United States.

#1among Marketplace in United States#37among Website / Newspaper / Magazine in United States#61in Shopping

The average Poshmark fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeviantArt, Clarinet, Culture, with strongest over-indexing on DeviantArt (6.22× the country average).

Demographically, the Poshmark audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poshmark fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for DeviantArt.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poshmark profile in United States.

Audience size
23.6M
in United States
Gender
66.6%♀
33.4% male
Age
39.3
average years
Country rank
#1319
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Poshmark

66.6% are female, 33.4% are male, average age 39.3.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Poshmark audience in United States
MetricValue
Female66.6%
Male33.4%
Average age39.3
Estimated audience size23,611,369
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Poshmark audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

79.7%

of the worldwide Poshmark audience comes from United States.

Worldwide audience distribution share by country for Poshmark
CountryShare
United States79.7%
Canada7.7%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poshmark audience in United States is strongest.

Fig. 05

Top regions by affinity

Poshmark fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K1.63×
02Montana~80K1.30×
03Maine~100K1.29×
04New Hampshire~100K1.27×
05Oregon~300K1.24×
06Rhode Island~90K1.23×
07Massachusetts~500K1.20×
08Connecticut~300K1.19×
09Alaska~60K1.19×
10Alabama~400K1.09×
11Hawaii~100K1.07×
12South Carolina~400K1.06×
13Idaho~100K1.06×
14Pennsylvania~800K1.05×
15North Carolina~700K1.04×
16Tennessee~500K1.04×
17Virginia~600K1.03×
18New York~1.5M1.02×
19Colorado~400K1.02×
20Wisconsin~400K1.02×
21Mississippi~200K1.01×
22Washington~500K1.00×
23Maryland~400K0.99×
24Minnesota~300K0.99×
25New Jersey~600K0.98×
26West Virginia~100K0.98×
27Kentucky~300K0.97×
28Missouri~400K0.95×
29California~2.5M0.94×
30Florida~1.5M0.93×
31Georgia~700K0.93×
32Michigan~600K0.93×
33Arkansas~200K0.93×
34Washington, District of Columbia~60K0.92×
35North Dakota~40K0.92×
36Iowa~200K0.91×
37Ohio~600K0.90×
38Louisiana~300K0.90×
39New Mexico~100K0.90×
40Illinois~700K0.88×
41Indiana~400K0.86×
42South Dakota~50K0.86×
43Delaware~50K0.85×
44Arizona~400K0.84×
45Kansas~200K0.84×
46Oklahoma~200K0.81×
47Nevada~200K0.80×
48Utah~200K0.80×
49Nebraska~90K0.77×
50Texas~1.5M0.74×
Fig. 06

Affinity by region

Affinity by region — Poshmark, United States
0.74×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poshmark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poshmark audience
#·InterestCategoryAffinity×
01Yayoi KusamaArts & Culture8.40×
02DepopFashion & Accessoires7.94×
03Hayley WilliamsMusic & Radio7.81×
04ClarinetMusic & Radio7.49×
05Frida KahloArts & Culture7.17×
06LollapaloozaMusic & Radio6.52×
07DeviantArtInternet & Social Media6.22×
08SaxophoneMusic & Radio5.28×
09Punk fashionFashion & Accessoires4.97×
10PacSunFashion & Accessoires4.75×
11Street artArts & Culture4.60×
12Free PeopleFashion & Accessoires4.16×
13Sneaker collectingFashion & Accessoires3.45×
14BurlingtonFashion & Accessoires3.39×
15Urban OutfittersShopping3.27×
16Fashion NovaShopping2.78×
17MarshallsFashion & Accessoires2.40×
18CultureLiterature2.10×
19ShoesFashion & Accessoires1.97×
20CosmeticsBeauty & Wellness1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poshmark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poshmark audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.53×
Early Adopter MentalityPOWER1.51×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poshmark audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.66×
Risk AppetiteTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poshmark have in United States?

Poshmark has an estimated audience of 23,611,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Poshmark fans?

66.6% of Poshmark fans are female, 33.4% are male, with an average age of 39.3 years.

03

Which brands do Poshmark fans like most?

Poshmark fans show strongest brand affinity for DeviantArt (6.22×), Clarinet (7.49×), and Culture (2.1×) over the country average.

04

Where do Poshmark fans live in United States?

Poshmark fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Poshmark fans also like?

Beyond Poshmark itself, the audience over-indexes on Clarinet (7.49×), Culture (2.1×), Lollapalooza (6.52×), and Depop (7.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in United States

See Poshmark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poshmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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