Taobao Audience in United States

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Taobao has an estimated audience of 3,578,929 people in United States. 69.5% are female, 30.5% are male, average age 37.8. Top regions: California, New York, Texas. Top brand affinities: Nate Bargatze, Jackie Chan, Baidu, Astro (Malaysian satellite television), Chinese language.

The average Taobao fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nate Bargatze, Jackie Chan, Baidu, with strongest over-indexing on Nate Bargatze (15.41× the country average). Demographically, the Taobao audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of Taobao fans

Demographic split for Taobao audience in United States
MetricValue
Female69.5%
Male30.5%
Average age37.8
Estimated audience size3,578,929

Audience persona

The typical Taobao fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Nate Bargatze.

Top regions in United States

Top regions ranked by reach for Taobao in United States
RegionReachAffinity
California1,231,7383.13×
New York426,9672.13×
Texas398,2051.29×
Florida267,3411.1×
Washington176,3822.46×
Illinois143,3401.2×
New Jersey137,9781.52×
Georgia132,0241.2×
Pennsylvania121,2061.01×
Massachusetts120,3641.71×
Virginia110,4341.27×
North Carolina102,2870.95×
Michigan81,5850.87×
Ohio80,9750.73×
Maryland80,5591.31×
Arizona68,4980.94×
Oregon61,1851.49×
Indiana52,0400.8×
Tennessee49,6410.69×
Nevada49,4591.43×
Minnesota45,5830.89×
Colorado43,5830.77×
Missouri43,2970.75×
Wisconsin38,4090.71×
South Carolina37,9960.71×
Connecticut37,4451.04×
Louisiana33,7020.73×
Oklahoma31,2050.79×
Kentucky30,8290.69×
Utah30,0500.94×
Alabama29,5350.59×
Hawaii26,2911.71×
Kansas20,8670.74×
Washington, District of Columbia20,4961.91×
Arkansas19,7530.67×
Iowa18,4040.62×
Mississippi17,1960.58×
New Mexico12,4660.69×
Nebraska12,1930.68×
Idaho12,1230.68×
Rhode Island11,0520.97×
Delaware10,6861.08×
New Hampshire10,0300.71×
West Virginia9,0060.54×
Maine7,5250.59×
Alaska4,9130.64×
Montana4,1160.41×
North Dakota3,8290.52×
South Dakota3,7350.45×
Vermont3,4640.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taobao audience
BrandAffinityCategory
Nate Bargatze15.41×Music & Radio
Jackie Chan20.57×Movies & TV
Baidu31.62×Internet & Social Media
Astro (Malaysian satellite television)29.5×Movies & TV
Chinese language15.52×Politics & Society
Bruce Lee19.73×Movies & TV
Taiwan13.24×Travel & Leisure
Taiwanese drama27.7×Movies & TV
Priyanka Chopra17.8×Movies & TV
Michelle Yeoh22.23×Movies & TV
The Breakfast Club9.02×Movies & TV
Zodiac (film)19.99×Movies & TV
Chinese television drama25.73×Movies & TV
Reggaeton6.23×Music & Radio
Kumail Nanjiani21.89×Movies & TV
East Asia8.67×Travel & Leisure
Mooncake24.42×Food & Beverages
Jet Li25.55×Movies & TV
Now TV28.35×Movies & TV
Gloria Estefan20.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taobao audience
TraitClusterScore
SustainabilityBALANCE1.98
LGBTQ+ IdentityOPEN1.91
PatriotismCONSERVATISM1.51
Design AffinityPREMIUM1.45
Price SensitivityPREMIUM1.38
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Taobao
CountryShare
China33.0%
Taiwan8.7%
United States7.1%

See Taobao audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does Taobao have in United States?

Taobao has an estimated audience of 3,578,929 people in United States, concentrated in California and New York.

What is the gender split and age of Taobao fans?

69.5% of Taobao fans are female, 30.5% are male, with an average age of 37.8 years.

Which brands do Taobao fans like most?

Taobao fans show strongest brand affinity for Nate Bargatze (15.41×), Jackie Chan (20.57×), and Baidu (31.62×) over the country average.

Where do Taobao fans live in United States?

Taobao fans in United States are most concentrated in California (reach 1,231,738), New York (reach 426,967), and Texas (reach 398,205). These three regions account for the largest share of the active audience.

What other brands do Taobao fans also like?

Beyond Taobao itself, the audience over-indexes on Jackie Chan (20.57×), Baidu (31.62×), Astro (Malaysian satellite television) (29.5×), and Chinese language (15.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taobao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.