Rascasse Audience Intelligence

Taobao Audience in United States

A data profile of the people who buy, follow and care about Taobao in United States — modelled from more than twelve digital signal sources. Taobao has an estimated audience of 3,407,366 people in United States.

#5among Marketplace in United States#251among Website / Newspaper / Magazine in United States#194in Shopping

The average Taobao fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nate Bargatze, Jackie Chan, Baidu, with strongest over-indexing on Nate Bargatze (15.41× the country average).

Demographically, the Taobao audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taobao fan in United States is more female, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Nate Bargatze.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taobao profile in United States.

Audience size
3.4M
in United States
Gender
69.5%♀
30.5% male
Age
37.8
average years
Country rank
#9243
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Taobao

69.5% are female, 30.5% are male, average age 37.8.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Taobao audience in United States
MetricValue
Female69.5%
Male30.5%
Average age37.8
Estimated audience size3,407,366
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Taobao audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3916%
40-4917%
50+21%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Taobao audience comes from United States.

Worldwide audience distribution share by country for Taobao
CountryShare
China33.3%
Taiwan8.8%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taobao audience in United States is strongest.

Fig. 05

Top regions by affinity

Taobao fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.86×
02Washington~200K2.34×
03New York~400K1.99×
04Hawaii~30K1.68×
05Washington, District of Columbia~20K1.59×
06Massachusetts~100K1.58×
07New Jersey~100K1.47×
08Nevada~50K1.42×
09Oregon~60K1.36×
10Texas~400K1.28×
11Maryland~80K1.28×
12Virginia~100K1.23×
13Georgia~100K1.22×
14Illinois~100K1.16×
15Delaware~10K1.09×
16Florida~300K1.08×
17Connecticut~40K1.04×
18Arizona~70K1.02×
19Utah~30K1.00×
20Pennsylvania~100K0.98×
21Rhode Island~10K0.98×
22North Carolina~100K0.95×
23Minnesota~50K0.90×
24Alaska~7K0.87×
25Michigan~80K0.86×
26Indiana~50K0.81×
27Oklahoma~30K0.80×
28Kansas~20K0.80×
29Colorado~40K0.79×
30Louisiana~40K0.79×
31Ohio~80K0.76×
32Missouri~40K0.76×
33Arkansas~20K0.76×
34New Hampshire~10K0.76×
35New Mexico~10K0.75×
36Tennessee~50K0.74×
37South Carolina~40K0.74×
38Wisconsin~40K0.74×
39Idaho~10K0.74×
40Nebraska~10K0.73×
41Alabama~40K0.72×
42Kentucky~30K0.72×
43Mississippi~20K0.71×
44Vermont~4K0.71×
45North Dakota~5K0.70×
46Iowa~20K0.68×
47Maine~9K0.67×
48West Virginia~10K0.64×
49South Dakota~5K0.63×
50Montana~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Taobao, United States
0.59×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taobao audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taobao audience
#·InterestCategoryAffinity×
01BaiduInternet & Social Media31.62×
02Astro (Malaysian satellite television)Movies & TV29.50×
03Now TVMovies & TV28.35×
04Taiwanese dramaMovies & TV27.70×
05Chinese television dramaMovies & TV25.73×
06Jet LiMovies & TV25.55×
07MooncakeFood & Beverages24.42×
08Michelle YeohMovies & TV22.23×
09Kumail NanjianiMovies & TV21.89×
10Jackie ChanMovies & TV20.57×
11Daniel Dae KimMovies & TV20.55×
12Zodiac (film)Movies & TV19.99×
13Bruce LeeMovies & TV19.73×
14Priyanka ChopraMovies & TV17.80×
15Chinese languagePolitics & Society15.52×
16Nate BargatzeMusic & Radio15.41×
17TaiwanTravel & Leisure13.24×
18The Breakfast ClubMovies & TV9.02×
19East AsiaTravel & Leisure8.67×
20ReggaetonMusic & Radio6.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taobao audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taobao audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Design AffinityPREMIUM1.71×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taobao audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Pet OwnershipJOY1.12×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taobao have in United States?

Taobao has an estimated audience of 3,407,366 people in United States, concentrated in California and New York.

02

What is the gender split and age of Taobao fans?

69.5% of Taobao fans are female, 30.5% are male, with an average age of 37.8 years.

03

Which brands do Taobao fans like most?

Taobao fans show strongest brand affinity for Nate Bargatze (15.41×), Jackie Chan (20.57×), and Baidu (31.62×) over the country average.

04

Where do Taobao fans live in United States?

Taobao fans in United States are most concentrated in California (reach ~1M), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Taobao fans also like?

Beyond Taobao itself, the audience over-indexes on Jackie Chan (20.57×), Baidu (31.62×), Astro (Malaysian satellite television) (29.5×), and Bruce Lee (19.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in United States

See Taobao audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taobao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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