Chinese language Audience in United States
Chinese language has an estimated audience of 7,625,013 people in United States. 61.9% are female, 38.1% are male, average age 38.9. Top brand affinities: Nationality, Cam Ward, Product design, Kenneth Copeland Ministries, Chromebook.
Top brand affinities include Nationality, Cam Ward, Product design, with strongest over-indexing on Nationality (2.26× the country average). Demographically, the Chinese language audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Chinese language fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 38.9 |
| Estimated audience size | 7,625,013 |
Audience persona
The typical Chinese language fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 2.26× | Politics & Society |
| Cam Ward | 3.6× | Sports |
| Product design | 1.81× | Business & Career |
| Kenneth Copeland Ministries | 13.97× | Politics & Society |
| Chromebook | 4.37× | Technology & Electronics |
| Progressive rock | 1.57× | Music & Radio |
| Kendra Scott | 2.02× | Fashion & Accessoires |
| Home staging | 3.13× | Home & Garden |
| Sponge (band) | 14.96× | Music & Radio |
| Nebraska Cornhuskers football | 1.8× | Sports |
| Jesse Plemons | 1.7× | Movies & TV |
| Kento Yamazaki | 5.33× | Movies & TV |
| TeachHUB | 1.78× | Business & Career |
| Urban horticulture | 1.6× | Home & Garden |
| UK garage | 2.3× | Music & Radio |
| Stamp collecting | 1.99× | Home & Garden |
| Hayward, California | 4.55× | Travel & Leisure |
| Nuts (film) | 2.38× | Movies & TV |
| The Fillmore | 5.1× | Music & Radio |
| Guy Fieri | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Spirituality | BALANCE | 1.27 |
| Travelling | THRILL | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.6% |
| Taiwan | 9.6% |
| United States | 8.7% |
See Chinese language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chinese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.