Chinese language Audience in United States
Chinese language has an estimated audience of 7,625,013 people in United States. 61.9% are female, 38.1% are male, average age 38.9. Top brand affinities: Taiwan, Taobao, Beijing, Bruce Lee, Mooncake.
Top brand affinities include Taiwan, Taobao, Beijing, with strongest over-indexing on Taiwan (10.73× the country average). Demographically, the Chinese language audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Chinese language fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 38.9 |
| Estimated audience size | 7,625,013 |
Audience persona
The typical Chinese language fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Taiwan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taiwan | 10.73× | Travel & Leisure |
| Taobao | 16.04× | Shopping |
| Beijing | 12.5× | Travel & Leisure |
| Bruce Lee | 12.76× | Movies & TV |
| Mooncake | 18.47× | Food & Beverages |
| Malaysia | 9.15× | Travel & Leisure |
| Hong Kong | 7.53× | Travel & Leisure |
| Steven Yeun | 13.97× | Movies & TV |
| Kunal Nayyar | 18.47× | Movies & TV |
| Meteor Garden | 21.19× | Movies & TV |
| M. Night Shyamalan | 14.96× | Movies & TV |
| Fresh Off the Boat | 13.35× | Movies & TV |
| FC Bayern Munich | 4.05× | Sports |
| Hobby Lobby | 2.27× | Home & Garden |
| Padma Lakshmi | 14.27× | Fashion & Accessoires |
| Daniel Dae Kim | 12.17× | Movies & TV |
| Sofía Vergara | 6.17× | Movies & TV |
| Jamie Chung | 14.38× | Movies & TV |
| Vietnam Airlines | 19.83× | Travel & Leisure |
| Nordstrom rack | 2.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Spirituality | BALANCE | 1.27 |
| Travelling | THRILL | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.6% |
| Taiwan | 9.6% |
| United States | 8.7% |
See Chinese language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chinese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.