Rascasse Audience Intelligence

Mongolia Audience in United States

A data profile of the people who buy, follow and care about Mongolia in United States — modelled from more than twelve digital signal sources. Mongolia has an estimated audience of 10,064,234 people in United States.

#40among Country in United States#221among POI in United States#315in Travel & Leisure

The average Mongolia fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wild horse, Brunei, Miles Teller, with strongest over-indexing on Wild horse (31.21× the country average).

Demographically, the Mongolia audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mongolia fan in United States is more female, around 46.0 years old, with strong Tradition tendencies and a notable affinity for Wild horse.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mongolia profile in United States.

Audience size
10.1M
in United States
Gender
57.2%♀
42.8% male
Age
46.0
average years
Country rank
#3556
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mongolia fans

57.2% are female, 42.8% are male, average age 46.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Mongolia audience in United States
MetricValue
Female57.2%
Male42.8%
Average age46.0
Estimated audience size10,064,234
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Mongolia audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3915%
40-4923%
50+40%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Mongolia audience comes from United States.

Worldwide audience distribution share by country for Mongolia
CountryShare
United States27.9%
United Kingdom7.5%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mongolia audience in United States is strongest.

Fig. 05

Top regions by affinity

Mongolia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.48×
02Washington, District of Columbia~40K1.47×
03Alaska~30K1.45×
04Utah~100K1.38×
05Virginia~300K1.26×
06Washington~300K1.25×
07Massachusetts~200K1.17×
08California~1.5M1.14×
09New York~600K1.13×
10Illinois~400K1.10×
11Maryland~200K1.10×
12Colorado~200K1.10×
13Montana~30K1.10×
14Idaho~50K1.08×
15Oregon~100K1.07×
16New Jersey~300K1.05×
17Minnesota~200K1.04×
18Maine~40K1.04×
19Vermont~20K1.04×
20Texas~900K1.03×
21Arizona~200K1.01×
22Connecticut~100K1.01×
23New Hampshire~40K0.99×
24Rhode Island~30K0.98×
25Florida~700K0.96×
26South Dakota~20K0.96×
27Pennsylvania~300K0.94×
28North Carolina~300K0.92×
29Wisconsin~100K0.92×
30Nevada~90K0.92×
31Georgia~300K0.91×
32West Virginia~40K0.91×
33Indiana~200K0.90×
34Nebraska~50K0.90×
35Missouri~100K0.88×
36Alabama~100K0.88×
37Oklahoma~100K0.88×
38North Dakota~20K0.88×
39Kentucky~100K0.87×
40Kansas~70K0.87×
41Tennessee~200K0.86×
42Delaware~20K0.86×
43New Mexico~40K0.85×
44Michigan~200K0.84×
45South Carolina~100K0.84×
46Ohio~300K0.83×
47Arkansas~70K0.81×
48Iowa~70K0.81×
49Louisiana~100K0.76×
50Mississippi~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Mongolia, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mongolia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mongolia audience
#·InterestCategoryAffinity×
01BruneiTravel & Leisure41.49×
02Thái NguyênTravel & Leisure41.45×
03Vũng TàuTravel & Leisure37.42×
04Nha TrangTravel & Leisure35.72×
05Da Nang International AirportTravel & Leisure35.71×
06Hội AnTravel & Leisure33.44×
07Phú QuốcTravel & Leisure33.06×
08Cần ThơTravel & Leisure32.09×
09Wild horsePets & Animals31.21×
10Hạ LongTravel & Leisure31.01×
11Vietnamese alphabetPolitics & Society30.39×
12Han dynastyPolitics & Society28.31×
13North VietnamTravel & Leisure27.99×
14Phnom PenhTravel & Leisure27.34×
15V-popMusic & Radio27.12×
16Miles TellerMovies & TV18.00×
17GuangdongTravel & Leisure14.12×
18North KoreaTravel & Leisure13.61×
19Czech RepublicTravel & Leisure13.35×
20MammalPets & Animals3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mongolia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mongolia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.89×
DIY MentalityTHRILL1.83×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mongolia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
Urban LifestyleOPEN1.03×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mongolia have in United States?

Mongolia has an estimated audience of 10,064,234 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mongolia fans?

57.2% of Mongolia fans are female, 42.8% are male, with an average age of 46.0 years.

03

Which brands do Mongolia fans like most?

Mongolia fans show strongest brand affinity for Wild horse (31.21×), Brunei (41.49×), and Miles Teller (18×) over the country average.

04

Where do Mongolia fans live in United States?

Mongolia fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mongolia fans also like?

Beyond Mongolia itself, the audience over-indexes on Brunei (41.49×), Miles Teller (18×), Thái Nguyên (41.45×), and Phnom Penh (27.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mongolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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