Mongolia Audience in United States

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Mongolia has an estimated audience of 10,064,234 people in United States. 57.2% are female, 42.8% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Wild horse, Brunei, Thái Nguyên, Miles Teller, Phnom Penh.

The average Mongolia fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wild horse, Brunei, Thái Nguyên, with strongest over-indexing on Wild horse (31.21× the country average). Demographically, the Mongolia audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Mongolia fans

Demographic split for Mongolia audience in United States
MetricValue
Female57.2%
Male42.8%
Average age46.0
Estimated audience size10,064,234

Audience persona

The typical Mongolia fan in United States is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Wild horse.

Top regions in United States

Top regions ranked by reach for Mongolia in United States
RegionReachAffinity
California1,325,7201.2×
Texas888,9091.03×
Florida691,9011.02×
New York678,9831.21×
Illinois383,5821.14×
Pennsylvania320,9790.95×
Virginia320,7371.31×
Georgia291,7030.94×
North Carolina288,3440.95×
New Jersey281,6011.1×
Ohio265,4350.86×
Washington262,5761.3×
Massachusetts244,9431.24×
Michigan224,3750.85×
Arizona220,9291.08×
Maryland196,6641.14×
Colorado181,3891.14×
Tennessee172,0950.85×
Indiana158,7550.86×
Minnesota152,5881.06×
Missouri147,7670.91×
Wisconsin139,9120.92×
Alabama132,7170.94×
Oregon127,7931.11×
South Carolina117,6070.78×
Utah116,5311.29×
Kentucky106,9880.85×
Connecticut103,6861.03×
Louisiana97,2120.75×
Oklahoma94,9900.85×
Nevada89,8630.92×
Kansas65,9550.83×
Arkansas65,4740.79×
Iowa64,3730.78×
Hawaii60,5141.4×
Mississippi58,8380.71×
Idaho52,6041.04×
Washington, District of Columbia47,9831.59×
Nebraska43,3720.86×
New Mexico41,8570.83×
West Virginia40,2160.86×
Maine37,5871.04×
New Hampshire36,9930.93×
Alaska30,5581.42×
Rhode Island30,4280.95×
Montana28,7911.03×
Delaware21,8420.79×
South Dakota20,9540.9×
Vermont17,8421.01×
North Dakota16,3220.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mongolia audience
BrandAffinityCategory
Wild horse31.21×Pets & Animals
Brunei41.49×Travel & Leisure
Thái Nguyên41.45×Travel & Leisure
Miles Teller18×Movies & TV
Phnom Penh27.34×Travel & Leisure
North Korea13.61×Travel & Leisure
Vũng Tàu37.42×Travel & Leisure
V-pop27.12×Music & Radio
Nha Trang35.72×Travel & Leisure
Da Nang International Airport35.71×Travel & Leisure
Phú Quốc33.06×Travel & Leisure
Hội An33.44×Travel & Leisure
Han dynasty28.31×Politics & Society
Vietnamese alphabet30.39×Politics & Society
Cần Thơ32.09×Travel & Leisure
Mammal3.65×Pets & Animals
North Vietnam27.99×Travel & Leisure
Hạ Long31.01×Travel & Leisure
Guangdong14.12×Travel & Leisure
Czech Republic13.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mongolia audience
TraitClusterScore
PatriotismCONSERVATISM2.39
SpiritualityBALANCE1.52
Community OrientationOPEN1.41
ExtroversionTHRILL1.23
TraditionCONSERVATISM1.21
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Mongolia
CountryShare
United States28.0%
United Kingdom7.5%
Mexico4.5%

See Mongolia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Mongolia have in United States?

Mongolia has an estimated audience of 10,064,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Mongolia fans?

57.2% of Mongolia fans are female, 42.8% are male, with an average age of 46.0 years.

Which brands do Mongolia fans like most?

Mongolia fans show strongest brand affinity for Wild horse (31.21×), Brunei (41.49×), and Thái Nguyên (41.45×) over the country average.

Where do Mongolia fans live in United States?

Mongolia fans in United States are most concentrated in California (reach 1,325,720), Texas (reach 888,909), and Florida (reach 691,901). These three regions account for the largest share of the active audience.

What other brands do Mongolia fans also like?

Beyond Mongolia itself, the audience over-indexes on Brunei (41.49×), Thái Nguyên (41.45×), Miles Teller (18×), and Phnom Penh (27.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mongolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.