Rascasse Audience Intelligence

United Kingdom Audience in United States

A data profile of the people who buy, follow and care about United Kingdom in United States — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 29,060,620 people in United States.

#5among Country in United States#46among POI in United States#82in Travel & Leisure

The average United Kingdom fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Pinterest, FedEx, with strongest over-indexing on Google Drive (3.47× the country average).

Demographically, the United Kingdom audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Kingdom fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Kingdom profile in United States.

Audience size
29.1M
in United States
Gender
55.8%♀
44.2% male
Age
42.3
average years
Country rank
#982
POI in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Kingdom fans

55.8% are female, 44.2% are male, average age 42.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for United Kingdom audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.3
Estimated audience size29,060,620
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the United Kingdom audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4922%
50+29%
Fig. 04

Worldwide distribution

15.5%

of the worldwide United Kingdom audience comes from United States.

Worldwide audience distribution share by country for United Kingdom
CountryShare
United Kingdom17.4%
United States15.5%
Australia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Kingdom audience in United States is strongest.

Fig. 05

Top regions by affinity

United Kingdom fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.32×
02Virginia~900K1.24×
03Georgia~1M1.19×
04California~3.5M1.15×
05Texas~3M1.15×
06New York~2M1.15×
07New Jersey~800K1.13×
08Massachusetts~600K1.13×
09Washington~700K1.12×
10Maryland~600K1.11×
11Arizona~600K1.09×
12Florida~2M1.08×
13Alaska~70K1.08×
14Oregon~400K1.07×
15Illinois~1M1.06×
16Hawaii~100K1.06×
17North Carolina~900K1.03×
18Minnesota~400K1.02×
19Pennsylvania~1M1.01×
20Connecticut~300K1.01×
21Kansas~200K1.01×
22Maine~100K1.01×
23Indiana~500K1.00×
24Kentucky~400K1.00×
25Utah~300K0.99×
26Rhode Island~90K0.98×
27North Dakota~60K0.98×
28Ohio~900K0.97×
29Michigan~700K0.97×
30Oklahoma~300K0.97×
31Nevada~300K0.97×
32New Hampshire~100K0.97×
33Alabama~400K0.96×
34Tennessee~600K0.95×
35South Carolina~400K0.94×
36Iowa~200K0.94×
37Delaware~80K0.94×
38Missouri~400K0.93×
39Louisiana~300K0.93×
40Nebraska~100K0.93×
41Wisconsin~400K0.92×
42Arkansas~200K0.92×
43Colorado~400K0.91×
44Mississippi~200K0.91×
45Idaho~100K0.90×
46South Dakota~60K0.90×
47West Virginia~100K0.88×
48Vermont~40K0.88×
49New Mexico~100K0.85×
50Montana~70K0.84×
Fig. 06

Affinity by region

Affinity by region — United Kingdom, United States
0.84×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Kingdom audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics3.47×
02FedExBusiness & Career3.14×
03Sustainable energyHome & Garden3.06×
04Weather forecastingHome & Garden2.96×
05QVCMovies & TV2.95×
06Renewable energyBusiness & Career2.70×
07Microwave ovenHome & Garden2.36×
08InnovationBusiness & Career2.05×
09TV game showsMovies & TV2.00×
10PinterestInternet & Social Media1.98×
11Solar energyHome & Garden1.98×
12Mortgage loansBusiness & Career1.91×
13Discount storesShopping1.74×
14IKEAHome & Garden1.68×
15TV talkshowsMovies & TV1.66×
16RedditInternet & Social Media1.65×
17AirbnbTravel & Leisure1.62×
18Shopping mallsShopping1.58×
19CNNMovies & TV1.52×
20BarbecueFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Kingdom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
SustainabilityBALANCE1.45×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Kingdom audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.91×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Kingdom have in United States?

United Kingdom has an estimated audience of 29,060,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United Kingdom fans?

55.8% of United Kingdom fans are female, 44.2% are male, with an average age of 42.3 years.

03

Which brands do United Kingdom fans like most?

United Kingdom fans show strongest brand affinity for Google Drive (3.47×), Pinterest (1.98×), and FedEx (3.14×) over the country average.

04

Where do United Kingdom fans live in United States?

United Kingdom fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do United Kingdom fans also like?

Beyond United Kingdom itself, the audience over-indexes on Pinterest (1.98×), FedEx (3.14×), Mortgage loans (1.91×), and Sustainable energy (3.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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