United Kingdom Audience in United States
United Kingdom has an estimated audience of 29,060,620 people in United States. 55.8% are female, 44.2% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Elsword, Natural rubber, Urban Outfitters, Jeep Wagoneer.
The average United Kingdom fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Elsword, Natural rubber, with strongest over-indexing on Israel (2.76× the country average). Demographically, the United Kingdom audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United Kingdom fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 42.3 |
| Estimated audience size | 29,060,620 |
Audience persona
The typical United Kingdom fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,815,974 | 1.19× |
| Texas | 2,848,760 | 1.14× |
| Florida | 2,210,229 | 1.12× |
| New York | 2,036,537 | 1.25× |
| Illinois | 1,060,900 | 1.1× |
| Georgia | 1,042,930 | 1.16× |
| Pennsylvania | 967,267 | 0.99× |
| Virginia | 939,595 | 1.33× |
| North Carolina | 913,002 | 1.04× |
| Ohio | 893,538 | 1× |
| New Jersey | 861,315 | 1.17× |
| Michigan | 759,299 | 1× |
| Arizona | 685,256 | 1.15× |
| Washington | 676,198 | 1.16× |
| Massachusetts | 660,968 | 1.15× |
| Maryland | 578,937 | 1.16× |
| Tennessee | 572,597 | 0.98× |
| Indiana | 536,889 | 1.01× |
| Colorado | 437,228 | 0.95× |
| Missouri | 431,788 | 0.92× |
| Minnesota | 424,532 | 1.02× |
| Wisconsin | 397,133 | 0.91× |
| Alabama | 395,154 | 0.97× |
| South Carolina | 386,859 | 0.88× |
| Oregon | 370,227 | 1.11× |
| Kentucky | 357,683 | 0.98× |
| Louisiana | 345,163 | 0.92× |
| Oklahoma | 308,199 | 0.96× |
| Connecticut | 296,763 | 1.02× |
| Nevada | 272,604 | 0.97× |
| Utah | 255,948 | 0.98× |
| Kansas | 227,117 | 0.99× |
| Arkansas | 215,845 | 0.9× |
| Iowa | 215,612 | 0.9× |
| Mississippi | 207,936 | 0.87× |
| Hawaii | 135,832 | 1.09× |
| Nebraska | 128,694 | 0.88× |
| Idaho | 123,822 | 0.85× |
| Washington, District of Columbia | 122,235 | 1.4× |
| New Mexico | 117,526 | 0.81× |
| West Virginia | 111,616 | 0.82× |
| New Hampshire | 107,068 | 0.94× |
| Maine | 103,251 | 0.99× |
| Rhode Island | 89,098 | 0.96× |
| Delaware | 71,523 | 0.89× |
| Montana | 64,812 | 0.8× |
| Alaska | 64,147 | 1.03× |
| North Dakota | 54,511 | 0.91× |
| South Dakota | 51,320 | 0.76× |
| Vermont | 42,375 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.76× | Travel & Leisure |
| Elsword | 17.73× | Games |
| Natural rubber | 2.05× | Cars & Mobility |
| Urban Outfitters | 1.75× | Shopping |
| Jeep Wagoneer | 4× | Cars & Mobility |
| Bank account | 1.72× | Business & Career |
| Voter registration | 2.81× | Politics & Society |
| Jeep Grand Cherokee (WJ) | 3.58× | Cars & Mobility |
| Cam Ward | 1.82× | Sports |
| Home staging | 2.47× | Home & Garden |
| Hocus Pocus | 1.76× | Movies & TV |
| Captain America (1990 film) | 1.64× | Movies & TV |
| Corona (band) | 1.92× | Music & Radio |
| Hayward, California | 3.65× | Travel & Leisure |
| Jezebel (film) | 2.29× | Movies & TV |
| JamBase | 3.82× | Music & Radio |
| Janitor | 2.15× | Home & Garden |
| Nuts (film) | 1.92× | Movies & TV |
| Iron Man (film) | 1.54× | Movies & TV |
| Electrolyte | 1.51× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| Sustainability | BALANCE | 1.35 |
| Extroversion | THRILL | 1.3 |
| Design Affinity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
See United Kingdom audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- Japan (29,054,229)
Frequently asked questions
How many fans does United Kingdom have in United States?
United Kingdom has an estimated audience of 29,060,620 people in United States, concentrated in California and Texas.
What is the gender split and age of United Kingdom fans?
55.8% of United Kingdom fans are female, 44.2% are male, with an average age of 42.3 years.
Which brands do United Kingdom fans like most?
United Kingdom fans show strongest brand affinity for Israel (2.76×), Elsword (17.73×), and Natural rubber (2.05×) over the country average.
Where do United Kingdom fans live in United States?
United Kingdom fans in United States are most concentrated in California (reach 3,815,974), Texas (reach 2,848,760), and Florida (reach 2,210,229). These three regions account for the largest share of the active audience.
What other brands do United Kingdom fans also like?
Beyond United Kingdom itself, the audience over-indexes on Elsword (17.73×), Natural rubber (2.05×), Urban Outfitters (1.75×), and Jeep Wagoneer (4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.