United Kingdom Audience in United States

United Kingdom has an estimated audience of 29,060,620 people in United States. 55.8% are female, 44.2% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: MSN, Kia Sportage, Google Drive, Staples (Canada), Great Clips.

The average United Kingdom fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Kia Sportage, Google Drive, with strongest over-indexing on MSN (3.64× the country average). Demographically, the United Kingdom audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of United Kingdom fans

Demographic split for United Kingdom audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.3
Estimated audience size29,060,620

Audience persona

The typical United Kingdom fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for United Kingdom in United States
RegionReachAffinity
California3,815,9741.19×
Texas2,848,7601.14×
Florida2,210,2291.12×
New York2,036,5371.25×
Illinois1,060,9001.1×
Georgia1,042,9301.16×
Pennsylvania967,2670.99×
Virginia939,5951.33×
North Carolina913,0021.04×
Ohio893,5381×
New Jersey861,3151.17×
Michigan759,2991×
Arizona685,2561.15×
Washington676,1981.16×
Massachusetts660,9681.15×
Maryland578,9371.16×
Tennessee572,5970.98×
Indiana536,8891.01×
Colorado437,2280.95×
Missouri431,7880.92×
Minnesota424,5321.02×
Wisconsin397,1330.91×
Alabama395,1540.97×
South Carolina386,8590.88×
Oregon370,2271.11×
Kentucky357,6830.98×
Louisiana345,1630.92×
Oklahoma308,1990.96×
Connecticut296,7631.02×
Nevada272,6040.97×
Utah255,9480.98×
Kansas227,1170.99×
Arkansas215,8450.9×
Iowa215,6120.9×
Mississippi207,9360.87×
Hawaii135,8321.09×
Nebraska128,6940.88×
Idaho123,8220.85×
Washington, District of Columbia122,2351.4×
New Mexico117,5260.81×
West Virginia111,6160.82×
New Hampshire107,0680.94×
Maine103,2510.99×
Rhode Island89,0980.96×
Delaware71,5230.89×
Montana64,8120.8×
Alaska64,1471.03×
North Dakota54,5110.91×
South Dakota51,3200.76×
Vermont42,3750.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United Kingdom audience
BrandAffinityCategory
MSN3.64×News
Kia Sportage17.73×Cars & Mobility
Google Drive3.32×Technology & Electronics
Staples (Canada)3.54×Business & Career
Great Clips3.3×Beauty & Wellness
Hobby Lobby2.09×Home & Garden
Honda HR-V12.73×Cars & Mobility
Happiness1.51×Health
Houston Astros3.8×Sports
Google Flights2.54×Travel & Leisure
Aldi1.74×Shopping
Best Buy1.75×Shopping
Taco Bell1.72×Food & Beverages
Los Angeles Dodgers2.92×Sports
Catherine O'Hara2.73×Movies & TV
Chuck Norris2.48×Movies & TV
Pre-school playgroup13.21×Kids & Family
southwest airlines2.16×Travel & Leisure
Bath and Bodyworks2.57×Shopping
Livestock1.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United Kingdom audience
TraitClusterScore
PatriotismCONSERVATISM1.58
SustainabilityBALANCE1.35
ExtroversionTHRILL1.3
Design AffinityPREMIUM1.25
Community OrientationOPEN1.22
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for United Kingdom
CountryShare
United Kingdom17.4%
United States15.5%
Australia7.0%

See United Kingdom audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does United Kingdom have in United States?

United Kingdom has an estimated audience of 29,060,620 people in United States, concentrated in California and Texas.

What is the gender split and age of United Kingdom fans?

55.8% of United Kingdom fans are female, 44.2% are male, with an average age of 42.3 years.

Which brands do United Kingdom fans like most?

United Kingdom fans show strongest brand affinity for MSN (3.64×), Kia Sportage (17.73×), and Google Drive (3.32×) over the country average.

Where do United Kingdom fans live in United States?

United Kingdom fans in United States are most concentrated in California (reach 3,815,974), Texas (reach 2,848,760), and Florida (reach 2,210,229). These three regions account for the largest share of the active audience.

What other brands do United Kingdom fans also like?

Beyond United Kingdom itself, the audience over-indexes on Kia Sportage (17.73×), Google Drive (3.32×), Staples (Canada) (3.54×), and Great Clips (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.