A data profile of the people who buy, follow and care about United Kingdom in France — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 3,614,389 people in France.
United Kingdom has an estimated audience of 3,614,389 people in France. 51.8% are female, 48.2% are male, average age 43.6. Top brand affinities: Midi Libre, Breaking news, Corse Matin, Anne Hathaway, Canada.
Top brand affinities include Midi Libre, Breaking news, Corse Matin, with strongest over-indexing on Midi Libre (5.58× the country average).
Demographically, the United Kingdom audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical United Kingdom fan in France is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Midi Libre.
The key figures that characterise the United Kingdom profile in France.
51.8% are female, 48.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.6 |
| Estimated audience size | 3,614,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide United Kingdom audience comes from France.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Midi Libre | News | 5.58× | ||
| 02 | Mineral water | Food & Beverages | 3.57× | ||
| 03 | Anne Hathaway | Movies & TV | 3.30× | ||
| 04 | Permanent residency | Business & Career | 3.00× | ||
| 05 | Tinder | Internet & Social Media | 3.00× | ||
| 06 | Kitchen garden | Home & Garden | 3.00× | ||
| 07 | Breaking news | Movies & TV | 2.72× | ||
| 08 | Corse Matin | News | 2.61× | ||
| 09 | La Dépêche du Midi | News | 2.61× | ||
| 10 | Nostalgia | Home & Garden | 2.41× | ||
| 11 | London | Travel & Leisure | 2.34× | ||
| 12 | Political science | Business & Career | 2.16× | ||
| 13 | Volotea | Travel & Leisure | 1.97× | ||
| 14 | TotalEnergies | Cars & Mobility | 1.71× | ||
| 15 | Innovation | Business & Career | 1.65× | ||
| 16 | Documentary movies | Movies & TV | 1.62× | ||
| 17 | EBay | Shopping | 1.60× | ||
| 18 | La Banque postale | Business & Career | 1.58× | ||
| 19 | Religion | Business & Career | 1.54× | ||
| 20 | Canada | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.79× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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