Belgium Audience in France
Belgium has an estimated audience of 8,526,697 people in France. 53.1% are female, 46.9% are male, average age 42.6. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Hardware store, Brico Dépôt, Discount stores, Castorama, Departments of France.
The average Belgium fan in France is 42.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Hardware store, Brico Dépôt, Discount stores, with strongest over-indexing on Hardware store (3.32× the country average). Demographically, the Belgium audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Belgium fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.6 |
| Estimated audience size | 8,526,697 |
Audience persona
The typical Belgium fan in France is balanced, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,571,983 | 2.34× |
| Hauts-de-France | 1,203,467 | 1.6× |
| Auvergne-Rhône-Alpes | 938,772 | 0.94× |
| Grand Est | 771,525 | 1.12× |
| Provence-Alpes-Côte d'Azur | 689,844 | 1.09× |
| Occitanie | 602,972 | 0.82× |
| Nouvelle-Aquitaine | 571,954 | 0.76× |
| Normandy | 373,409 | 0.9× |
| Pays de la Loire | 358,470 | 0.76× |
| Brittany | 317,001 | 0.76× |
| Centre-Val de Loire | 285,907 | 0.89× |
| Bourgogne-Franche-Comté | 223,642 | 0.65× |
| Corsica | 15,797 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardware store | 3.32× | Home & Garden |
| Brico Dépôt | 1.88× | Shopping |
| Discount stores | 1.5× | Shopping |
| Castorama | 1.88× | Shopping |
| Departments of France | 1.89× | Politics & Society |
| Conforama | 1.83× | Home & Garden |
| Latin | 3.42× | Politics & Society |
| Lidl | 1.68× | Shopping |
| MSN | 1.78× | News |
| Auchan | 1.56× | Shopping |
| Brico | 2.72× | Home & Garden |
| French language | 1.92× | Politics & Society |
| Aldi | 1.73× | Shopping |
| Cdiscount | 1.51× | Shopping |
| Romance languages | 5.64× | Politics & Society |
| Anthropology | 2.03× | Business & Career |
| La Redoute | 1.53× | Shopping |
| Infant | 1.55× | Kids & Family |
| Fruit | 1.54× | Food & Beverages |
| Zoo | 2× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.14 |
| Mindfulness | BALANCE | 1.07 |
| Social Media Usage | JOY | 1.07 |
| Pet Ownership | JOY | 1.04 |
| Design Affinity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 16.6% |
| Belgium | 12.0% |
| Netherlands | 8.1% |
See Belgium audiences in other countries
More Country audiences in France
- France (26,274,133)
- Canada (14,235,665)
- Italy (8,159,439)
- Germany (8,094,451)
- Switzerland (6,930,847)
Frequently asked questions
How many fans does Belgium have in France?
Belgium has an estimated audience of 8,526,697 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Belgium fans?
53.1% of Belgium fans are female, 46.9% are male, with an average age of 42.6 years.
Which brands do Belgium fans like most?
Belgium fans show strongest brand affinity for Hardware store (3.32×), Brico Dépôt (1.88×), and Discount stores (1.5×) over the country average.
Where do Belgium fans live in France?
Belgium fans in France are most concentrated in Île-de-France (reach 3,571,983), Hauts-de-France (reach 1,203,467), and Auvergne-Rhône-Alpes (reach 938,772). These three regions account for the largest share of the active audience.
What other brands do Belgium fans also like?
Beyond Belgium itself, the audience over-indexes on Brico Dépôt (1.88×), Discount stores (1.5×), Castorama (1.88×), and Departments of France (1.89×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.