A data profile of the people who buy, follow and care about Belgium in France — modelled from more than twelve digital signal sources. Belgium has an estimated audience of 8,526,697 people in France.
The average Belgium fan in France is 42.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Hardware store, Brico Dépôt, Discount stores, with strongest over-indexing on Hardware store (3.32× the country average).
Demographically, the Belgium audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Belgium fan in France is balanced, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Belgium profile in France.
53.1% are female, 46.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.6 |
| Estimated audience size | 8,526,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Belgium audience comes from France.
| Country | Share |
|---|---|
| France | 16.5% |
| Belgium | 12.0% |
| Netherlands | 8.1% |
Where the Belgium audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3.5M | 2.32× | |
| 02 | Hauts-de-France | ~1M | 1.55× | |
| 03 | Grand Est | ~800K | 1.10× | |
| 04 | Provence-Alpes-Côte d'Azur | ~700K | 1.08× | |
| 05 | Auvergne-Rhône-Alpes | ~900K | 0.94× | |
| 06 | Normandy | ~400K | 0.92× | |
| 07 | Centre-Val de Loire | ~300K | 0.92× | |
| 08 | Corsica | ~40K | 0.90× | |
| 09 | Occitanie | ~600K | 0.85× | |
| 10 | Brittany | ~300K | 0.82× | |
| 11 | Pays de la Loire | ~400K | 0.81× | |
| 12 | Nouvelle-Aquitaine | ~600K | 0.80× | |
| 13 | Bourgogne-Franche-Comté | ~300K | 0.77× |
The strongest cross-interests of the Belgium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance languages | Politics & Society | 5.64× | ||
| 02 | Latin | Politics & Society | 3.42× | ||
| 03 | Hardware store | Home & Garden | 3.32× | ||
| 04 | Brico | Home & Garden | 2.72× | ||
| 05 | Anthropology | Business & Career | 2.03× | ||
| 06 | French language | Politics & Society | 1.92× | ||
| 07 | Departments of France | Politics & Society | 1.89× | ||
| 08 | Brico Dépôt | Shopping | 1.88× | ||
| 09 | Castorama | Shopping | 1.88× | ||
| 10 | Conforama | Home & Garden | 1.83× | ||
| 11 | MSN | News | 1.78× | ||
| 12 | Aldi | Shopping | 1.73× | ||
| 13 | Lidl | Shopping | 1.68× | ||
| 14 | Intermarché | Shopping | 1.65× | ||
| 15 | Patrick Bruel | Music & Radio | 1.58× | ||
| 16 | Auchan | Shopping | 1.56× | ||
| 17 | Infant | Kids & Family | 1.55× | ||
| 18 | La Redoute | Shopping | 1.53× | ||
| 19 | Cdiscount | Shopping | 1.51× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.05× | |
| Community Orientation | OPEN | 1.50× | |
| Price Sensitivity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Pet Ownership | JOY | 0.93× |
Belgium has an estimated audience of 8,526,697 people in France, concentrated in Île-de-France and Hauts-de-France.
53.1% of Belgium fans are female, 46.9% are male, with an average age of 42.6 years.
Belgium fans show strongest brand affinity for Hardware store (3.32×), Brico Dépôt (1.88×), and Discount stores (1.5×) over the country average.
Belgium fans in France are most concentrated in Île-de-France (reach ~3.5M), Hauts-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Belgium itself, the audience over-indexes on Brico Dépôt (1.88×), Discount stores (1.5×), Castorama (1.88×), and Departments of France (1.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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