A data profile of the people who buy, follow and care about Brico in France — modelled from more than twelve digital signal sources. Brico has an estimated audience of 4,418,882 people in France.
The average Brico fan in France is 46.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Brico Dépôt, Castorama, Hardware store, with strongest over-indexing on Brico Dépôt (2.32× the country average).
Demographically, the Brico audience skews more female with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Brico fan in France is more female, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Brico profile in France.
59.7% are female, 40.3% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 46.2 |
| Estimated audience size | 4,418,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Brico audience comes from France.
| Country | Share |
|---|---|
| Belgium | 33.0% |
| France | 29.6% |
| Italy | 25.2% |
Where the Brico audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~600K | 1.46× | |
| 02 | Nouvelle-Aquitaine | ~500K | 1.22× | |
| 03 | Grand Est | ~400K | 1.14× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 1.11× | |
| 05 | Centre-Val de Loire | ~200K | 1.11× | |
| 06 | Normandy | ~200K | 1.10× | |
| 07 | Occitanie | ~400K | 0.98× | |
| 08 | Auvergne-Rhône-Alpes | ~500K | 0.95× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 0.91× | |
| 10 | Île-de-France | ~600K | 0.81× | |
| 11 | Pays de la Loire | ~200K | 0.81× | |
| 12 | Brittany | ~200K | 0.80× | |
| 13 | Corsica | ~20K | 0.75× |
The strongest cross-interests of the Brico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mr. Bricolage | Shopping | 2.70× | ||
| 02 | Hardware store | Home & Garden | 2.59× | ||
| 03 | Bricomarché | Home & Garden | 2.48× | ||
| 04 | Brico Dépôt | Shopping | 2.32× | ||
| 05 | Belgium | Travel & Leisure | 2.18× | ||
| 06 | Castorama | Shopping | 2.09× | ||
| 07 | Conforama | Home & Garden | 1.85× | ||
| 08 | Lidl | Shopping | 1.82× | ||
| 09 | Intermarché | Shopping | 1.79× | ||
| 10 | Aldi | Shopping | 1.72× | ||
| 11 | Renovation | Home & Garden | 1.66× | ||
| 12 | MSN | News | 1.66× | ||
| 13 | AliExpress | Shopping | 1.63× | ||
| 14 | Cdiscount | Shopping | 1.62× | ||
| 15 | Supermarket | Shopping | 1.62× | ||
| 16 | La Redoute | Shopping | 1.61× | ||
| 17 | Vegetable | Food & Beverages | 1.61× | ||
| 18 | Auchan | Shopping | 1.53× | ||
| 19 | IKEA | Home & Garden | 1.53× | ||
| 20 | Home improvement | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.89× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Career Orientation | POWER | 0.82× |
Brico's target market in France covers an estimated 4,418,882 people, concentrated in Île-de-France and Hauts-de-France.
59.7% of the Brico audience are female, 40.3% are male, with an average age of 46.2 years.
Brico fans show strongest brand affinity for Brico Dépôt (2.32×), Castorama (2.09×), and Hardware store (2.59×) over the country average.
Brico fans in France are most concentrated in Île-de-France (reach ~600K), Hauts-de-France (reach ~600K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Brico itself, the audience over-indexes on Castorama (2.09×), Hardware store (2.59×), Bricomarché (2.48×), and Lidl (1.82×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Brico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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