Lidl Audience in France
Lidl has an estimated audience of 14,254,952 people in France. 62.4% are female, 37.6% are male, average age 42.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Aldi, King Jouet, Norauto, vertbaudet, Gala.
The average Lidl fan in France is 42.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Aldi, King Jouet, Norauto, with strongest over-indexing on Aldi (4.43× the country average). Demographically, the Lidl audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Lidl fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.6 |
| Estimated audience size | 14,254,952 |
Audience persona
The typical Lidl fan in France is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,525,210 | 0.99× |
| Auvergne-Rhône-Alpes | 1,772,859 | 1.06× |
| Occitanie | 1,575,371 | 1.28× |
| Nouvelle-Aquitaine | 1,358,174 | 1.08× |
| Hauts-de-France | 1,353,042 | 1.08× |
| Grand Est | 1,314,965 | 1.14× |
| Provence-Alpes-Côte d'Azur | 1,167,206 | 1.1× |
| Normandy | 748,102 | 1.08× |
| Pays de la Loire | 732,832 | 0.93× |
| Brittany | 625,511 | 0.9× |
| Bourgogne-Franche-Comté | 595,008 | 1.03× |
| Centre-Val de Loire | 534,040 | 1× |
| Corsica | 24,005 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 4.43× | Shopping |
| King Jouet | 4.79× | Shopping |
| Norauto | 3.63× | Cars & Mobility |
| vertbaudet | 3.6× | Fashion & Accessoires |
| Gala | 3.35× | News |
| Crédit Industriel et Commercial | 3.18× | Business & Career |
| Spar (retailer) | 4.26× | Shopping |
| Brico Dépôt | 2.2× | Shopping |
| Feu Vert | 4.13× | Cars & Mobility |
| Oscaro | 2.46× | Cars & Mobility |
| Météo-France | 2.4× | News |
| Crédit Mutuel | 2.32× | Business & Career |
| transavia | 2.16× | Travel & Leisure |
| Auchan | 1.89× | Shopping |
| Google News | 1.9× | News |
| Castorama | 1.94× | Shopping |
| Bourse Direct | 2.8× | Business & Career |
| Vistaprint | 3.54× | Business & Career |
| La Banque postale | 1.89× | Business & Career |
| Google Maps | 1.88× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.84 |
| Mindfulness | BALANCE | 1.91 |
| Community Orientation | OPEN | 1.74 |
| Indulgence | JOY | 1.55 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.6% |
| Italy | 8.3% |
| United Kingdom | 7.6% |
See Lidl audiences in other countries
More Supermarket audiences in France
- Cdiscount (13,859,035)
- Auchan (13,593,823)
- Carrefour (13,363,188)
- Intermarché (12,576,531)
- Monoprix (11,172,038)
Frequently asked questions
How many fans does Lidl have in France?
Lidl has an estimated audience of 14,254,952 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Lidl fans?
62.4% of Lidl fans are female, 37.6% are male, with an average age of 42.6 years.
Which brands do Lidl fans like most?
Lidl fans show strongest brand affinity for Aldi (4.43×), King Jouet (4.79×), and Norauto (3.63×) over the country average.
Where do Lidl fans live in France?
Lidl fans in France are most concentrated in Île-de-France (reach 2,525,210), Auvergne-Rhône-Alpes (reach 1,772,859), and Occitanie (reach 1,575,371). These three regions account for the largest share of the active audience.
What other brands do Lidl fans also like?
Beyond Lidl itself, the audience over-indexes on King Jouet (4.79×), Norauto (3.63×), vertbaudet (3.6×), and Gala (3.35×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.