Rascasse Audience Intelligence

Food Lion Target Market in United States

A data profile of the people who buy, follow and care about Food Lion in United States — modelled from more than twelve digital signal sources. Food Lion has an estimated audience of 18,127,055 people in United States.

#11among Supermarket in United States#184among Brand in United States#70in Shopping

The average Food Lion fan in United States is 42.6 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Virginia, South Carolina.

Top brand affinities include King Soopers, Harris Teeter, Ralphs, with strongest over-indexing on King Soopers (18.54× the country average).

Demographically, the Food Lion audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food Lion fan in United States is more female, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for King Soopers.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food Lion profile in United States.

Audience size
18.1M
in United States
Gender
62.1%♀
37.9% male
Age
42.6
average years
Country rank
#1859
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Food Lion

62.1% are female, 37.9% are male, average age 42.6.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Food Lion audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.6
Estimated audience size18,127,055
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Food Lion audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Food Lion audience comes from United States.

Worldwide audience distribution share by country for Food Lion
CountryShare
United States98.0%
China0.2%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food Lion audience in United States is strongest.

Fig. 05

Top regions by affinity

Food Lion customers by region in United States
#RegionReachAffinity×
01North Carolina~7.5M14.87×
02South Carolina~3M10.83×
03Virginia~3.5M8.16×
04Delaware~300K6.02×
05Maryland~1M3.58×
06West Virginia~200K2.53×
07Tennessee~500K1.43×
08Georgia~700K1.20×
09Washington, District of Columbia~30K0.58×
10North Dakota~10K0.40×
11Wyoming~10K0.39×
12South Dakota~20K0.37×
13Alaska~10K0.36×
14Montana~20K0.33×
15Kentucky~60K0.28×
16Pennsylvania~100K0.21×
17Idaho~20K0.21×
18Rhode Island~10K0.19×
19New Mexico~20K0.18×
20Nebraska~20K0.17×
21Hawaii~10K0.15×
22Maine~9K0.14×
23New Hampshire~9K0.13×
24Utah~20K0.12×
25Mississippi~20K0.12×
26Arkansas~20K0.11×
27Iowa~20K0.11×
28Kansas~20K0.11×
29Alabama~20K0.10×
30Oklahoma~20K0.10×
31Louisiana~20K0.09×
32Oregon~20K0.09×
33Nevada~20K0.09×
34Florida~90K0.08×
35New Jersey~40K0.08×
36Connecticut~10K0.08×
37New York~70K0.07×
38Ohio~40K0.07×
39Indiana~20K0.07×
40Missouri~20K0.07×
41Wisconsin~20K0.07×
42Minnesota~20K0.07×
43Michigan~30K0.06×
44Arizona~20K0.06×
45Massachusetts~20K0.06×
46Washington~20K0.06×
47Colorado~20K0.06×
48Illinois~30K0.05×
49Texas~70K0.04×
50California~60K0.03×
Fig. 06

Affinity by region

Affinity by region — Food Lion, United States
0.03×1.00×14.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food Lion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food Lion audience
#·InterestCategoryAffinity×
01King SoopersShopping18.54×
02DeMoulas Market BasketBusiness & Career15.16×
03RalphsShopping13.83×
04Stater Bros.Shopping13.69×
05Schlotzsky'sFood & Beverages12.89×
06Harris TeeterShopping12.80×
07WinCo FoodsFood & Beverages12.11×
08Stop & ShopShopping10.28×
09ShopRite (United States)Food & Beverages9.91×
10Giant EagleShopping9.76×
11Fred MeyerShopping9.21×
12VonsShopping8.97×
13AlbertsonsShopping7.86×
14Hy-VeeShopping7.68×
15WegmansShopping6.98×
16PublixShopping5.66×
17AldiShopping3.90×
18MeijerShopping3.75×
19Trader Joe'sShopping2.38×
20Dollar GeneralShopping2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food Lion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food Lion audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
Price SensitivityPREMIUM1.36×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food Lion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.97×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Food Lion's target market in United States?

Food Lion's target market in United States covers an estimated 18,127,055 people, concentrated in North Carolina and Virginia.

02

What is the gender split and age of Food Lion customers?

62.1% of the Food Lion audience are female, 37.9% are male, with an average age of 42.6 years.

03

Which brands do Food Lion fans like most?

Food Lion fans show strongest brand affinity for King Soopers (18.54×), Harris Teeter (12.8×), and Ralphs (13.83×) over the country average.

04

Where do Food Lion fans live in United States?

Food Lion fans in United States are most concentrated in North Carolina (reach ~7.5M), Virginia (reach ~3.5M), and South Carolina (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Food Lion fans also like?

Beyond Food Lion itself, the audience over-indexes on Harris Teeter (12.8×), Ralphs (13.83×), DeMoulas Market Basket (15.16×), and WinCo Foods (12.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Food Lion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food Lion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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