Food Lion Audience in United States

Food Lion logo

Food Lion has an estimated audience of 17,718,726 people in United States. 62.1% are female, 37.9% are male, average age 42.6. Top regions: North Carolina, Virginia, South Carolina. Top brand affinities: King Soopers, Harris Teeter, Ralphs, DeMoulas Market Basket, WinCo Foods.

The average Food Lion fan in United States is 42.6 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, South Carolina. Top brand affinities include King Soopers, Harris Teeter, Ralphs, with strongest over-indexing on King Soopers (18.54× the country average). Demographically, the Food Lion audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Food Lion fans

Demographic split for Food Lion audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.6
Estimated audience size17,718,726

Audience persona

The typical Food Lion fan in United States is more female, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for King Soopers.

Top regions in United States

Top regions ranked by reach for Food Lion in United States
RegionReachAffinity
North Carolina7,560,00014.56×
Virginia3,639,6408.43×
South Carolina2,847,83810.68×
Maryland1,102,4683.62×
Georgia734,6051.35×
Tennessee550,8301.55×
Delaware261,4805.35×
West Virginia207,5652.52×
Pennsylvania141,6610.24×
Florida108,4000.09×
New York73,8420.07×
Texas72,4330.05×
Kentucky70,4390.32×
California53,9050.03×
Ohio39,3270.07×
New Jersey38,8070.09×
Washington, District of Columbia34,6670.65×
Illinois27,5720.05×
Alabama24,6040.1×
Michigan21,1690.05×
Indiana19,2160.06×
Massachusetts17,2960.05×
Washington13,5370.04×
Arizona11,5560.03×
Missouri11,0540.04×
Mississippi10,4800.07×
Colorado10,0560.04×
Connecticut9,7520.05×
Louisiana9,4860.04×
Wisconsin8,1940.03×
Arkansas7,1510.05×
Minnesota6,9820.03×
Oklahoma6,0520.03×
Oregon5,7820.03×
Iowa5,3070.04×
Maine5,0690.08×
Nevada4,7670.03×
New Hampshire4,4900.06×
Kansas4,3030.03×
Utah3,4780.02×
Hawaii3,0550.04×
New Mexico2,2700.03×
Nebraska2,2650.03×
Rhode Island2,0680.04×
Idaho1,9400.02×
Vermont1,8150.06×
Montana8960.02×
Alaska7780.02×
South Dakota6960.02×
North Dakota6090.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food Lion audience
BrandAffinityCategory
King Soopers18.54×Shopping
Harris Teeter12.8×Shopping
Ralphs13.83×Shopping
DeMoulas Market Basket15.16×Business & Career
WinCo Foods12.11×Food & Beverages
Publix5.66×Shopping
Fred Meyer9.21×Shopping
Aldi3.9×Shopping
ShopRite (United States)9.91×Food & Beverages
Wegmans6.98×Shopping
Stop & Shop10.28×Shopping
Albertsons7.86×Shopping
Schlotzsky's12.89×Food & Beverages
Vons8.97×Shopping
Stater Bros.13.69×Shopping
Hy-Vee7.68×Shopping
Giant Eagle9.76×Shopping
Dollar General2.28×Shopping
Meijer3.75×Shopping
BJ's Wholesale Club4.47×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food Lion audience
TraitClusterScore
Risk AppetiteTHRILL1.82
Family OrientationCONSERVATISM1.45
Convenience OrientationPREMIUM1.3
Price SensitivityPREMIUM1.26
Need for SecurityCONSERVATISM1.22
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Food Lion
CountryShare
United States98.0%
China0.2%
Canada0.2%

See Food Lion audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Food Lion have in United States?

Food Lion has an estimated audience of 17,718,726 people in United States, concentrated in North Carolina and Virginia.

What is the gender split and age of Food Lion fans?

62.1% of Food Lion fans are female, 37.9% are male, with an average age of 42.6 years.

Which brands do Food Lion fans like most?

Food Lion fans show strongest brand affinity for King Soopers (18.54×), Harris Teeter (12.8×), and Ralphs (13.83×) over the country average.

Where do Food Lion fans live in United States?

Food Lion fans in United States are most concentrated in North Carolina (reach 7,560,000), Virginia (reach 3,639,640), and South Carolina (reach 2,847,838). These three regions account for the largest share of the active audience.

What other brands do Food Lion fans also like?

Beyond Food Lion itself, the audience over-indexes on Harris Teeter (12.8×), Ralphs (13.83×), DeMoulas Market Basket (15.16×), and WinCo Foods (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food Lion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.