Rascasse Audience Intelligence

Food Lion Target Market in United States

Food Lion has an estimated audience of 18.1M people in United States.

#11among Supermarket in United States#190among brands in United States#70in Shopping

The average Food Lion fan in United States is 43.3 years old, more female, and lives primarily in North Carolina.

By number of fans, Food Lion ranks #11 among the 221 objects in Supermarket in United States — 13.1× the group median.

Its fans are 4.2 years older than the group average of 39.1.

Compared with the other 220 objects in Supermarket, Food Lion fans stand out for their interest in DeMoulas Market Basket, Schlotzsky's and WinCo Foods.

Most fans live in North Carolina, Virginia, South Carolina.

Top affinities include King Soopers, DeMoulas Market Basket, Ralphs, with strongest over-indexing on King Soopers (18.54× the country average).

Demographically, the Food Lion audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

The typical Food Lion fan in United States is more female, around 43.3 years old, with strong Spirituality tendencies and a notable affinity for King Soopers.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
18.1M
in United States
Gender
62.1%♀
37.9% male
Age
43.3
average years
Country rank
#1828
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Food Lion

62.1% are female, 37.9% are male, average age 43.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Food Lion audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.3
Estimated audience size18.1M
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Food Lion audience in United States
Age bracketShare%
16-2416%
25-3415%
35-4416%
45-5420%
55+32%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Food Lion audience comes from United States.

Worldwide audience distribution share by country for Food Lion
CountryShare
United States98.0%
China0.2%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Food Lion customers by region in United States
#RegionReachAffinity×
01North Carolina~8.5M14.87×
02South Carolina~3M10.83×
03Virginia~4M8.16×
04Delaware~300K6.02×
05Maryland~1M3.58×
06West Virginia~200K2.53×
07Tennessee~600K1.43×
08Georgia~700K1.20×
09Washington, District of Columbia~20K0.58×
10North Dakota~20K0.40×
11Wyoming~10K0.39×
12South Dakota~20K0.37×
13Alaska~10K0.36×
14Montana~20K0.33×
15Kentucky~70K0.28×
16Pennsylvania~100K0.21×
17Idaho~20K0.21×
18Rhode Island~10K0.19×
19New Mexico~20K0.18×
20Nebraska~20K0.17×
21Hawaii~10K0.15×
22Maine~10K0.14×
23New Hampshire~10K0.13×
24Utah~20K0.12×
25Mississippi~20K0.12×
26Iowa~20K0.11×
27Arkansas~20K0.11×
28Kansas~20K0.11×
29Alabama~30K0.10×
30Oklahoma~20K0.10×
31Louisiana~20K0.09×
32Oregon~20K0.09×
33Nevada~20K0.09×
34Florida~90K0.08×
35New Jersey~40K0.08×
36Connecticut~20K0.08×
37New York~70K0.07×
38Ohio~40K0.07×
39Indiana~30K0.07×
40Wisconsin~20K0.07×
41Missouri~20K0.07×
42Minnesota~20K0.07×
43Michigan~30K0.06×
44Arizona~30K0.06×
45Washington~20K0.06×
46Massachusetts~20K0.06×
47Colorado~20K0.06×
48Illinois~40K0.05×
49Texas~50K0.04×
50California~60K0.03×
Fig. 06

Affinity by region

Affinity by region — Food Lion, United States
0.03×1.00×14.87×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Food Lion audience vs. the country average
#·InterestCategoryAffinity×
01King SoopersShopping18.54×
02DeMoulas Market BasketBusiness & Career15.16×
03RalphsShopping13.83×
04Stater Bros.Shopping13.69×
05Schlotzsky'sFood & Beverages12.89×
06Harris TeeterShopping12.80×
07WinCo FoodsFood & Beverages12.11×
08Stop & ShopShopping10.28×
09ShopRite (United States)Food & Beverages9.91×
10Giant EagleShopping9.76×
11Fred MeyerShopping9.21×
12VonsShopping8.97×
13AlbertsonsShopping7.86×
14Hy-VeeShopping7.68×
15WegmansShopping6.98×
16PublixShopping5.66×
17AldiShopping3.90×
18MeijerShopping3.75×
19Trader Joe'sShopping2.38×
20Dollar GeneralShopping2.28×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Food Lion audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Food Lion audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
Price SensitivityPREMIUM1.36×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Food Lion audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.97×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Food Lion over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/food-lion-18136” · Methodology