Rascasse Audience Intelligence

Albertsons Target Market in United States

A data profile of the people who buy, follow and care about Albertsons in United States — modelled from more than twelve digital signal sources. Albertsons has an estimated audience of 11,658,724 people in United States.

#15among Supermarket in United States#306among Brand in United States#94in Shopping

The average Albertsons fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Ralphs, Vons, Food Lion, with strongest over-indexing on Ralphs (13.1× the country average).

Demographically, the Albertsons audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Albertsons fan in United States is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Ralphs.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Albertsons profile in United States.

Audience size
11.7M
in United States
Gender
60.4%♀
39.6% male
Age
42.5
average years
Country rank
#3066
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Albertsons

60.4% are female, 39.6% are male, average age 42.5.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Albertsons audience in United States
MetricValue
Female60.4%
Male39.6%
Average age42.5
Estimated audience size11,658,724
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Albertsons audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Albertsons audience comes from United States.

Worldwide audience distribution share by country for Albertsons
CountryShare
United States96.0%
China0.6%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Albertsons audience in United States is strongest.

Fig. 05

Top regions by affinity

Albertsons customers by region in United States
#RegionReachAffinity×
01Idaho~600K10.52×
02Montana~300K8.92×
03Wyoming~100K7.37×
04Nevada~700K6.07×
05New Mexico~300K5.32×
06Oregon~300K2.18×
07Louisiana~300K2.15×
08Arizona~500K2.01×
09California~2.5M1.84×
10Texas~1M1.02×
11Washington~200K0.76×
12Utah~60K0.56×
13North Dakota~10K0.51×
14Colorado~60K0.32×
15West Virginia~10K0.22×
16Alaska~5K0.21×
17Oklahoma~20K0.19×
18South Dakota~5K0.18×
19Arkansas~20K0.17×
20Rhode Island~6K0.17×
21Delaware~5K0.16×
22Maine~6K0.15×
23New Hampshire~6K0.14×
24Hawaii~7K0.13×
25Washington, District of Columbia~5K0.13×
26Mississippi~10K0.12×
27Nebraska~7K0.12×
28Illinois~40K0.11×
29Iowa~10K0.10×
30Kansas~9K0.10×
31Kentucky~10K0.09×
32Connecticut~10K0.09×
33South Carolina~10K0.08×
34Alabama~10K0.08×
35Tennessee~20K0.07×
36Massachusetts~20K0.07×
37Indiana~10K0.07×
38Maryland~10K0.07×
39Missouri~10K0.07×
40Wisconsin~10K0.07×
41Minnesota~10K0.07×
42New York~40K0.06×
43Ohio~20K0.06×
44Georgia~20K0.06×
45North Carolina~20K0.06×
46New Jersey~20K0.06×
47Virginia~20K0.06×
48Michigan~20K0.06×
49Florida~40K0.05×
50Pennsylvania~20K0.05×
Fig. 06

Affinity by region

Affinity by region — Albertsons, United States
0.05×1.00×10.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Albertsons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Albertsons audience
#·InterestCategoryAffinity×
01VonsShopping13.95×
02RalphsShopping13.10×
03King SoopersShopping12.37×
04Stop & ShopShopping8.94×
05WinCo FoodsFood & Beverages8.73×
06Hy-VeeShopping7.85×
07Food LionShopping7.67×
08Acme MarketsShopping7.60×
09Fred MeyerShopping7.52×
10WegmansShopping5.61×
11PublixShopping4.57×
12MeijerShopping3.96×
13AldiShopping3.03×
14Trader Joe'sShopping2.64×
15PhysicianBusiness & Career2.51×
16MemeInternet & Social Media2.35×
17Sam's ClubShopping2.22×
18Dollar GeneralShopping2.19×
19Dollar TreeShopping2.15×
20Whole Foods MarketShopping2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Albertsons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Albertsons audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
TraditionCONSERVATISM1.39×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Albertsons audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
MindfulnessBALANCE0.96×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Albertsons's target market in United States?

Albertsons's target market in United States covers an estimated 11,658,724 people, concentrated in California and Texas.

02

What is the gender split and age of Albertsons customers?

60.4% of the Albertsons audience are female, 39.6% are male, with an average age of 42.5 years.

03

Which brands do Albertsons fans like most?

Albertsons fans show strongest brand affinity for Ralphs (13.1×), Vons (13.95×), and Food Lion (7.67×) over the country average.

04

Where do Albertsons fans live in United States?

Albertsons fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and Nevada (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Albertsons fans also like?

Beyond Albertsons itself, the audience over-indexes on Vons (13.95×), Food Lion (7.67×), King Soopers (12.37×), and Publix (4.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Albertsons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Albertsons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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