Rascasse Audience Intelligence

Acme Markets Target Market in United States

A data profile of the people who buy, follow and care about Acme Markets in United States — modelled from more than twelve digital signal sources. Acme Markets has an estimated audience of 5,371,188 people in United States.

#28among Supermarket in United States#641among Brand in United States#156in Shopping

The average Acme Markets fan in United States is 43.0 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Pennsylvania, New York.

Top brand affinities include ShopRite (United States), Stop & Shop, PriceRite, with strongest over-indexing on ShopRite (United States) (27.53× the country average).

Demographically, the Acme Markets audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acme Markets fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for ShopRite (United States).

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acme Markets profile in United States.

Audience size
5.4M
in United States
Gender
62.0%♀
38.0% male
Age
43.0
average years
Country rank
#6268
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Acme Markets

62.0% are female, 38.0% are male, average age 43.0.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Acme Markets audience in United States
MetricValue
Female62.0%
Male38.0%
Average age43.0
Estimated audience size5,371,188
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Acme Markets audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

79.8%

of the worldwide Acme Markets audience comes from United States.

Worldwide audience distribution share by country for Acme Markets
CountryShare
United States79.8%
China4.1%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acme Markets audience in United States is strongest.

Fig. 05

Top regions by affinity

Acme Markets customers by region in United States
#RegionReachAffinity×
01Delaware~200K22.72×
02New Jersey~1M13.68×
03Pennsylvania~1M9.75×
04Connecticut~40K1.36×
05New York~200K1.28×
06Maryland~60K1.18×
07Montana~8K0.89×
08South Dakota~6K0.89×
09North Dakota~6K0.89×
10Wyoming~4K0.87×
11Nebraska~10K0.84×
12New Mexico~10K0.83×
13Hawaii~10K0.82×
14Mississippi~20K0.81×
15Arkansas~20K0.75×
16Iowa~20K0.73×
17Oklahoma~20K0.72×
18Utah~20K0.70×
19Vermont~4K0.70×
20Louisiana~30K0.69×
21West Virginia~9K0.67×
22Kansas~20K0.66×
23Maine~7K0.65×
24New Hampshire~8K0.64×
25Rhode Island~6K0.64×
26Alabama~30K0.63×
27Kentucky~20K0.63×
28Idaho~10K0.63×
29Missouri~30K0.57×
30Oregon~20K0.56×
31Wisconsin~20K0.54×
32Alaska~3K0.54×
33Minnesota~20K0.51×
34Indiana~30K0.47×
35Nevada~10K0.45×
36Colorado~20K0.43×
37Tennessee~30K0.42×
38South Carolina~20K0.42×
39Arizona~20K0.40×
40Michigan~30K0.37×
41Washington~20K0.33×
42Georgia~20K0.26×
43Illinois~20K0.22×
44North Carolina~20K0.21×
45Massachusetts~10K0.21×
46Ohio~10K0.15×
47Virginia~10K0.15×
48Texas~30K0.13×
49Florida~30K0.13×
50California~40K0.11×
Fig. 06

Affinity by region

Affinity by region — Acme Markets, United States
0.11×1.00×22.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acme Markets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acme Markets audience
#·InterestCategoryAffinity×
01PriceRiteShopping65.41×
02Acme Fresh MarketShopping53.79×
03Pret a MangerFood & Beverages41.28×
04ShopRite (United States)Food & Beverages27.53×
05Big YShopping22.37×
06Stop & ShopShopping21.39×
07Giant EagleShopping17.34×
08VonsShopping16.37×
09TescoShopping15.85×
10Food 4 LessShopping14.40×
11Success (magazine)Business & Career14.15×
12Web seriesInternet & Social Media12.24×
13Market basketShopping11.24×
14DeMoulas Market BasketBusiness & Career10.94×
15WegmansShopping10.36×
16BJ's Wholesale ClubShopping8.85×
17Harris TeeterShopping8.53×
18AlbertsonsShopping8.15×
19Food LionShopping6.49×
20PhysicianBusiness & Career3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acme Markets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acme Markets audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
Quality AwarenessPREMIUM1.33×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acme Markets audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Risk AppetiteTHRILL0.99×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Acme Markets's target market in United States?

Acme Markets's target market in United States covers an estimated 5,371,188 people, concentrated in New Jersey and Pennsylvania.

02

What is the gender split and age of Acme Markets customers?

62.0% of the Acme Markets audience are female, 38.0% are male, with an average age of 43.0 years.

03

Which brands do Acme Markets fans like most?

Acme Markets fans show strongest brand affinity for ShopRite (United States) (27.53×), Stop & Shop (21.39×), and PriceRite (65.41×) over the country average.

04

Where do Acme Markets fans live in United States?

Acme Markets fans in United States are most concentrated in New Jersey (reach ~1M), Pennsylvania (reach ~1M), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Acme Markets fans also like?

Beyond Acme Markets itself, the audience over-indexes on Stop & Shop (21.39×), PriceRite (65.41×), Wegmans (10.36×), and Vons (16.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Acme Markets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Acme Markets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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