Market basket Audience in United States

Market basket logo

Market basket has an estimated audience of 6,529,358 people in United States. 65.3% are female, 34.7% are male, average age 40.0. Top regions: Massachusetts, New Hampshire, Rhode Island. Top brand affinities: Finnair, Circle K, Wegmans, Dollar General, PSV Eindhoven.

The average Market basket fan in United States is 40.0 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Rhode Island. Top brand affinities include Finnair, Circle K, Wegmans, with strongest over-indexing on Finnair (675× the country average). Demographically, the Market basket audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Market basket fans

Demographic split for Market basket audience in United States
MetricValue
Female65.3%
Male34.7%
Average age40.0
Estimated audience size6,529,358

Audience persona

The typical Market basket fan in United States is more female, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Market basket in United States
RegionReachAffinity
Massachusetts1,767,50813.74×
New Hampshire465,05518.08×
Rhode Island192,1839.25×
Maine144,4276.18×
Texas79,8450.14×
Louisiana69,9670.83×
New York33,9800.09×
New Jersey30,0360.18×
Connecticut27,1850.42×
Pennsylvania23,8680.11×
Florida16,8150.04×
California13,4920.02×
Vermont11,3170.99×
Illinois11,2810.05×
North Carolina9,8600.05×
Virginia7,5200.05×
Ohio5,8040.03×
Georgia5,6630.03×
Michigan4,5410.03×
Maryland3,8040.03×
Tennessee3,3220.03×
South Carolina3,2760.03×
Missouri2,9680.03×
Washington2,7870.02×
Indiana2,6250.02×
Colorado2,3060.02×
Arizona2,1770.02×
Wisconsin2,0620.02×
Nebraska1,8290.06×
Kentucky1,8010.02×
Minnesota1,6200.02×
Mississippi1,4740.03×
Oregon1,3780.02×
Washington, District of Columbia1,3490.07×
Alabama1,3180.01×
Arkansas1,0310.02×
Oklahoma9660.01×
Nevada9500.02×
Iowa9210.02×
Utah8970.02×
West Virginia7920.03×
Kansas7210.01×
Hawaii6020.02×
Delaware5150.03×
Idaho4350.01×
Montana3940.02×
New Mexico3780.01×
Alaska2350.02×
North Dakota1340.01×
South Dakota1330.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Market basket audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Circle K21.53×Shopping
Wegmans17.22×Shopping
Dollar General7.81×Shopping
PSV Eindhoven54.35×Sports
Publix7.85×Shopping
Autism Awareness11.03×Health
Kroger5.16×Food & Beverages
Diabetes mellitus awareness7.39×Health
Family Dollar6.23×Fashion & Accessoires
Meijer6.15×Shopping
Dollar Tree3.56×Shopping
Singer-songwriter3.52×Music & Radio
Microblogging7.56×Technology & Electronics
Boston Bruins10.61×Sports
Local news3.1×News
Capital One2.88×Business & Career
HOLLYWOOD SMILE115.81×Beauty & Wellness
Income tax7.84×Business & Career
Boston Red Sox5.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Market basket audience
TraitClusterScore
Urban LifestyleOPEN1.57
Community OrientationOPEN1.3
Healthy LifestyleBALANCE1.27
CreativityOPEN1.21
Career OrientationPOWER1.2
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Market basket
CountryShare
United States97.1%
Germany1.3%
Italy0.5%

See Market basket audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Market basket have in United States?

Market basket has an estimated audience of 6,529,358 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of Market basket fans?

65.3% of Market basket fans are female, 34.7% are male, with an average age of 40.0 years.

Which brands do Market basket fans like most?

Market basket fans show strongest brand affinity for Finnair (675×), Circle K (21.53×), and Wegmans (17.22×) over the country average.

Where do Market basket fans live in United States?

Market basket fans in United States are most concentrated in Massachusetts (reach 1,767,508), New Hampshire (reach 465,055), and Rhode Island (reach 192,183). These three regions account for the largest share of the active audience.

What other brands do Market basket fans also like?

Beyond Market basket itself, the audience over-indexes on Circle K (21.53×), Wegmans (17.22×), Dollar General (7.81×), and PSV Eindhoven (54.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Market basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.