Wegmans Audience in United States

Wegmans logo

Wegmans has an estimated audience of 16,923,643 people in United States. 63.0% are female, 37.0% are male, average age 41.8. Top regions: New York, Pennsylvania, Virginia. Top brand affinities: Food Lion, Harris Teeter, Publix, Stop & Shop, Market basket.

The average Wegmans fan in United States is 41.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, Virginia. Top brand affinities include Food Lion, Harris Teeter, Publix, with strongest over-indexing on Food Lion (10.06× the country average). Demographically, the Wegmans audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Wegmans fans

Demographic split for Wegmans audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.8
Estimated audience size16,923,643

Audience persona

The typical Wegmans fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Food Lion.

Top regions in United States

Top regions ranked by reach for Wegmans in United States
RegionReachAffinity
New York6,277,4206.64×
Pennsylvania3,201,0655.62×
Virginia3,003,1507.29×
New Jersey1,964,2704.56×
Maryland1,806,0096.21×
Massachusetts1,347,7924.04×
North Carolina1,102,5262.17×
Washington, District of Columbia211,4614.16×
Delaware198,6114.25×
Florida193,0860.17×
California153,5800.08×
Connecticut136,1710.8×
Texas128,7120.09×
Ohio98,1060.19×
Georgia89,8450.17×
Illinois67,0270.12×
South Carolina66,0810.26×
Michigan52,1990.12×
Tennessee45,3150.13×
New Hampshire35,0220.53×
Colorado34,0020.13×
Indiana32,2680.1×
Washington31,6870.09×
West Virginia30,1480.38×
Arizona29,9740.09×
Rhode Island27,6570.51×
Kentucky22,5230.11×
Wisconsin21,3550.08×
Missouri18,9270.07×
Alabama18,1680.08×
Minnesota16,8350.07×
Maine15,8770.26×
Louisiana15,2410.07×
Oregon14,2090.07×
Nevada13,1400.08×
Oklahoma11,5470.06×
Utah11,2910.07×
Vermont10,1590.34×
Arkansas9,8390.07×
Kansas8,4150.06×
Iowa8,3350.06×
Mississippi7,7430.06×
Hawaii5,0860.07×
Nebraska4,8780.06×
New Mexico4,8660.06×
Idaho4,1230.05×
Montana2,9810.06×
Alaska1,9730.05×
North Dakota1,6670.05×
South Dakota1,6130.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wegmans audience
BrandAffinityCategory
Food Lion10.06×Shopping
Harris Teeter12.19×Shopping
Publix4.95×Shopping
Stop & Shop9.94×Shopping
Market basket10.66×Shopping
Kroger3.29×Food & Beverages
Acme Markets12.34×Shopping
Ralphs7.43×Shopping
Aldi2.62×Shopping
Sofia Boutella17.29×Movies & TV
Albertsons5.32×Shopping
DeMoulas Market Basket6.88×Business & Career
ShopRite (United States)6.11×Food & Beverages
Sprouts Farmers Market4.19×Shopping
Food5212.99×Food & Beverages
Rouses10.22×Shopping
HelloFresh7.25×Shopping
PriceRite17.2×Shopping
Weis Markets8.69×Shopping
Food Network Magazine14.89×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wegmans audience
TraitClusterScore
IndulgenceJOY1.88
Family OrientationCONSERVATISM1.64
Design AffinityPREMIUM1.52
Healthy LifestyleBALANCE1.34
Price SensitivityPREMIUM1.26
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Wegmans
CountryShare
United States93.9%
Japan0.8%
China0.6%

See Wegmans audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Wegmans have in United States?

Wegmans has an estimated audience of 16,923,643 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Wegmans fans?

63.0% of Wegmans fans are female, 37.0% are male, with an average age of 41.8 years.

Which brands do Wegmans fans like most?

Wegmans fans show strongest brand affinity for Food Lion (10.06×), Harris Teeter (12.19×), and Publix (4.95×) over the country average.

Where do Wegmans fans live in United States?

Wegmans fans in United States are most concentrated in New York (reach 6,277,420), Pennsylvania (reach 3,201,065), and Virginia (reach 3,003,150). These three regions account for the largest share of the active audience.

What other brands do Wegmans fans also like?

Beyond Wegmans itself, the audience over-indexes on Harris Teeter (12.19×), Publix (4.95×), Stop & Shop (9.94×), and Market basket (10.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wegmans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.