A data profile of the people who buy, follow and care about Sofia Boutella in United States — modelled from more than twelve digital signal sources. Sofia Boutella has an estimated audience of 1,403,284 people in United States.
The average Sofia Boutella fan in United States is 46.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Shirley MacLaine, Wegmans, Applebee's, with strongest over-indexing on Shirley MacLaine (50.47× the country average).
Demographically, the Sofia Boutella audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sofia Boutella fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Shirley MacLaine.
The key figures that characterise the Sofia Boutella profile in United States.
35.8% are female, 64.2% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 46.6 |
| Estimated audience size | 1,403,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Sofia Boutella audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.1% |
| United Kingdom | 7.1% |
| India | 6.7% |
Where the Sofia Boutella audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~4K | 1.44× | |
| 02 | Hawaii | ~8K | 1.27× | |
| 03 | Montana | ~5K | 1.26× | |
| 04 | Arizona | ~40K | 1.25× | |
| 05 | Idaho | ~9K | 1.24× | |
| 06 | Washington | ~30K | 1.19× | |
| 07 | Oregon | ~20K | 1.19× | |
| 08 | New Mexico | ~9K | 1.19× | |
| 09 | Wyoming | ~2K | 1.15× | |
| 10 | Oklahoma | ~20K | 1.13× | |
| 11 | Colorado | ~30K | 1.12× | |
| 12 | Nevada | ~20K | 1.11× | |
| 13 | Texas | ~100K | 1.07× | |
| 14 | Utah | ~10K | 1.07× | |
| 15 | Missouri | ~20K | 1.06× | |
| 16 | Kansas | ~10K | 1.05× | |
| 17 | North Dakota | ~3K | 1.03× | |
| 18 | Arkansas | ~10K | 1.02× | |
| 19 | Nebraska | ~7K | 1.00× | |
| 20 | Tennessee | ~30K | 0.99× | |
| 21 | California | ~200K | 0.98× | |
| 22 | South Dakota | ~3K | 0.98× | |
| 23 | Florida | ~100K | 0.97× | |
| 24 | Wisconsin | ~20K | 0.97× | |
| 25 | Alabama | ~20K | 0.97× | |
| 26 | Kentucky | ~20K | 0.97× | |
| 27 | Michigan | ~40K | 0.96× | |
| 28 | Virginia | ~30K | 0.96× | |
| 29 | Indiana | ~30K | 0.96× | |
| 30 | New Hampshire | ~5K | 0.96× | |
| 31 | Ohio | ~40K | 0.95× | |
| 32 | Minnesota | ~20K | 0.95× | |
| 33 | Iowa | ~10K | 0.95× | |
| 34 | Georgia | ~40K | 0.94× | |
| 35 | Maine | ~5K | 0.94× | |
| 36 | North Carolina | ~40K | 0.93× | |
| 37 | Illinois | ~40K | 0.92× | |
| 38 | West Virginia | ~6K | 0.92× | |
| 39 | Mississippi | ~10K | 0.91× | |
| 40 | Pennsylvania | ~40K | 0.90× | |
| 41 | South Carolina | ~20K | 0.89× | |
| 42 | Louisiana | ~20K | 0.89× | |
| 43 | Maryland | ~20K | 0.87× | |
| 44 | Connecticut | ~10K | 0.86× | |
| 45 | New York | ~70K | 0.83× | |
| 46 | Rhode Island | ~4K | 0.83× | |
| 47 | Delaware | ~3K | 0.83× | |
| 48 | New Jersey | ~30K | 0.81× | |
| 49 | Massachusetts | ~20K | 0.77× | |
| 50 | Washington, District of Columbia | ~3K | 0.69× |
The strongest cross-interests of the Sofia Boutella audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shirley MacLaine | Movies & TV | 50.47× | ||
| 02 | Chicago Med | Movies & TV | 20.00× | ||
| 03 | Bette Davis | Movies & TV | 19.28× | ||
| 04 | Wegmans | Shopping | 17.29× | ||
| 05 | Alexander Skarsgård | Movies & TV | 15.67× | ||
| 06 | James Dean | Movies & TV | 15.22× | ||
| 07 | Willem Dafoe | Movies & TV | 14.81× | ||
| 08 | Alien (franchise) | Movies & TV | 14.75× | ||
| 09 | Ethan Hawke | Movies & TV | 14.27× | ||
| 10 | Michael Caine | Movies & TV | 13.67× | ||
| 11 | Sigourney Weaver | Movies & TV | 12.45× | ||
| 12 | Applebee's | Food & Beverages | 11.55× | ||
| 13 | Kelly Osbourne | Music & Radio | 10.62× | ||
| 14 | Anya Taylor-Joy | Movies & TV | 10.27× | ||
| 15 | Elizabeth Taylor | Movies & TV | 9.11× | ||
| 16 | Julia Roberts | Movies & TV | 7.43× | ||
| 17 | Morena Baccarin | Movies & TV | 7.05× | ||
| 18 | QVC | Movies & TV | 6.26× | ||
| 19 | Robert Redford | Movies & TV | 4.59× | ||
| 20 | Kroger | Food & Beverages | 3.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Family Orientation | CONSERVATISM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Sports Activity | POWER | 0.89× |
Sofia Boutella has an estimated audience of 1,403,284 people in United States, concentrated in California and Texas.
35.8% of Sofia Boutella fans are female, 64.2% are male, with an average age of 46.6 years.
Sofia Boutella fans show strongest brand affinity for Shirley MacLaine (50.47×), Wegmans (17.29×), and Applebee's (11.55×) over the country average.
Sofia Boutella fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sofia Boutella itself, the audience over-indexes on Wegmans (17.29×), Applebee's (11.55×), Ethan Hawke (14.27×), and Alexander Skarsgård (15.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sofia Boutella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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