Sofia Boutella Audience in United States

Sofia Boutella logo

Sofia Boutella has an estimated audience of 1,442,397 people in United States. 35.8% are female, 64.2% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Hang Seng Index, Urban Outfitters, Elsword, Grinch, JibJab.

The average Sofia Boutella fan in United States is 46.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hang Seng Index, Urban Outfitters, Elsword, with strongest over-indexing on Hang Seng Index (13.8× the country average). Demographically, the Sofia Boutella audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sofia Boutella fans

Demographic split for Sofia Boutella audience in United States
MetricValue
Female35.8%
Male64.2%
Average age46.6
Estimated audience size1,442,397

Audience persona

The typical Sofia Boutella fan in United States is more male, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Hang Seng Index.

Top regions in United States

Top regions ranked by reach for Sofia Boutella in United States
RegionReachAffinity
California164,0341.03×
Texas140,2301.13×
Florida99,4211.02×
New York71,3100.88×
Illinois47,0100.98×
Pennsylvania44,4800.92×
Ohio43,8800.99×
Georgia43,4550.98×
North Carolina42,8780.99×
Arizona38,3021.3×
Michigan37,1510.98×
Washington36,1311.25×
Virginia35,2641×
New Jersey31,1380.85×
Tennessee29,0851.01×
Colorado26,4291.16×
Indiana25,6630.97×
Missouri24,8541.07×
Massachusetts22,8150.8×
Maryland22,1190.89×
Wisconsin21,2650.98×
South Carolina20,0290.92×
Oregon19,9961.21×
Minnesota19,9850.97×
Alabama19,8700.99×
Oklahoma17,8891.12×
Kentucky17,3810.96×
Louisiana16,2660.87×
Nevada15,4511.11×
Utah13,7431.06×
Connecticut12,7040.88×
Kansas12,1331.07×
Arkansas11,9561.01×
Iowa11,0110.93×
Mississippi10,2870.87×
Idaho8,7841.21×
New Mexico8,2321.14×
Hawaii8,1361.31×
Nebraska6,9630.96×
West Virginia5,6490.84×
New Hampshire5,3040.93×
Montana4,8071.2×
Maine4,6820.91×
Alaska4,2661.38×
Rhode Island3,5340.77×
Delaware3,1180.78×
South Dakota3,0250.91×
Washington, District of Columbia2,8880.67×
North Dakota2,8360.96×
Wyoming2,2411.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sofia Boutella audience
BrandAffinityCategory
Hang Seng Index13.8×Business & Career
Urban Outfitters1.89×Shopping
Elsword16.4×Games
Grinch3.96×Movies & TV
JibJab5.49×Internet & Social Media
Jezebel (film)6.24×Movies & TV
Wok5.96×Food & Beverages
Israel1.89×Travel & Leisure
3D printing1.92×Technology & Electronics
Vocal harmony3.39×Music & Radio
Nationality1.53×Politics & Society
Jingoism1.56×Politics & Society
Jason Hawes18.98×Movies & TV
The Nice Guys5.59×Movies & TV
Google Photos1.61×Technology & Electronics
Google Home4.18×Technology & Electronics
Governor of Michigan4.63×Politics & Society
Historic site2.63×Arts & Culture
Hibachi4.68×Food & Beverages
Grace Slick5.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sofia Boutella audience
TraitClusterScore
PatriotismCONSERVATISM1.48
ExtroversionTHRILL1.41
TraditionCONSERVATISM1.32
Convenience OrientationPREMIUM1.19
SpiritualityBALANCE1.18
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Sofia Boutella
CountryShare
United States21.8%
United Kingdom6.9%
India6.7%

See Sofia Boutella audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sofia Boutella have in United States?

Sofia Boutella has an estimated audience of 1,442,397 people in United States, concentrated in California and Texas.

What is the gender split and age of Sofia Boutella fans?

35.8% of Sofia Boutella fans are female, 64.2% are male, with an average age of 46.6 years.

Which brands do Sofia Boutella fans like most?

Sofia Boutella fans show strongest brand affinity for Hang Seng Index (13.8×), Urban Outfitters (1.89×), and Elsword (16.4×) over the country average.

Where do Sofia Boutella fans live in United States?

Sofia Boutella fans in United States are most concentrated in California (reach 164,034), Texas (reach 140,230), and Florida (reach 99,421). These three regions account for the largest share of the active audience.

What other brands do Sofia Boutella fans also like?

Beyond Sofia Boutella itself, the audience over-indexes on Urban Outfitters (1.89×), Elsword (16.4×), Grinch (3.96×), and JibJab (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofia Boutella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.