Morena Baccarin Audience in United States

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Morena Baccarin has an estimated audience of 5,775,034 people in United States. 37.0% are female, 63.0% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Rachel McAdams, Rob Delaney (comedian), Charlie Hunnam, Sigourney Weaver, Rupert Friend.

The average Morena Baccarin fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rachel McAdams, Rob Delaney (comedian), Charlie Hunnam, with strongest over-indexing on Rachel McAdams (41.46× the country average). Demographically, the Morena Baccarin audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Morena Baccarin fans

Demographic split for Morena Baccarin audience in United States
MetricValue
Female37.0%
Male63.0%
Average age35.2
Estimated audience size5,775,034

Audience persona

The typical Morena Baccarin fan in United States is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rachel McAdams.

Top regions in United States

Top regions ranked by reach for Morena Baccarin in United States
RegionReachAffinity
California685,3861.08×
Texas535,1411.08×
Florida377,5040.97×
New York298,5530.93×
Illinois210,5101.09×
Pennsylvania193,4380.99×
Ohio190,3291.07×
North Carolina169,8830.98×
Georgia159,5960.9×
Michigan159,4141.06×
New Jersey143,1850.97×
Virginia142,6251.01×
Washington136,8771.18×
Arizona135,8541.15×
Tennessee119,3361.03×
Indiana109,1611.03×
Massachusetts108,6890.96×
Colorado108,3761.19×
Missouri99,4041.07×
Wisconsin90,0231.04×
Maryland89,2640.9×
Minnesota87,0611.05×
South Carolina82,2930.95×
Kentucky75,3991.04×
Oregon74,2211.12×
Alabama73,2450.91×
Oklahoma71,5241.12×
Louisiana63,7660.86×
Utah60,1301.16×
Nevada59,6011.07×
Connecticut56,3310.97×
Kansas49,7371.09×
Iowa48,3641.02×
Arkansas45,4290.95×
Mississippi37,3630.79×
Idaho33,9151.17×
Nebraska33,1121.14×
New Mexico31,9951.1×
Hawaii25,3651.02×
West Virginia24,4410.91×
New Hampshire23,4761.03×
Maine19,6420.95×
Montana16,9181.06×
Rhode Island15,6190.85×
Delaware12,1620.76×
Alaska12,0640.98×
South Dakota11,8620.89×
Washington, District of Columbia11,3360.65×
North Dakota10,8180.91×
Wyoming8,4480.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morena Baccarin audience
BrandAffinityCategory
Rachel McAdams41.46×Movies & TV
Rob Delaney (comedian)142.39×
Charlie Hunnam34.55×Movies & TV
Sigourney Weaver46.96×Movies & TV
Rupert Friend60.16×Movies & TV
Internet Movie Database18.92×Movies & TV
Megan Fox17.23×Movies & TV
Cameron Diaz24.07×Movies & TV
Jennifer Lawrence18.46×Movies & TV
Anne Hathaway18×Movies & TV
South by Southwest25.7×Business & Career
Diane Keaton9.82×Movies & TV
Margot Robbie14.33×Movies & TV
Kristen Bell17.67×Movies & TV
IFC Center35.78×Arts & Culture
Mel Gibson16.64×Movies & TV
Laemmle Theatres57.27×Movies & TV
Sandra Bullock13.73×Movies & TV
Turner Classic Movies26.22×Movies & TV
Rotten Tomatoes10.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morena Baccarin audience
TraitClusterScore
Early Adopter MentalityPOWER2.16
IndividualismJOY1.89
ExtroversionTHRILL1.71
Convenience OrientationPREMIUM1.66
Urban LifestyleOPEN1.38
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Morena Baccarin
CountryShare
United States38.3%
Germany8.3%
Brazil8.2%

See Morena Baccarin audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Morena Baccarin have in United States?

Morena Baccarin has an estimated audience of 5,775,034 people in United States, concentrated in California and Texas.

What is the gender split and age of Morena Baccarin fans?

37.0% of Morena Baccarin fans are female, 63.0% are male, with an average age of 35.2 years.

Which brands do Morena Baccarin fans like most?

Morena Baccarin fans show strongest brand affinity for Rachel McAdams (41.46×), Rob Delaney (comedian) (142.39×), and Charlie Hunnam (34.55×) over the country average.

Where do Morena Baccarin fans live in United States?

Morena Baccarin fans in United States are most concentrated in California (reach 685,386), Texas (reach 535,141), and Florida (reach 377,504). These three regions account for the largest share of the active audience.

What other brands do Morena Baccarin fans also like?

Beyond Morena Baccarin itself, the audience over-indexes on Rob Delaney (comedian) (142.39×), Charlie Hunnam (34.55×), Sigourney Weaver (46.96×), and Rupert Friend (60.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morena Baccarin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.