Rascasse Audience Intelligence

Morena Baccarin Audience in United States

A data profile of the people who buy, follow and care about Morena Baccarin in United States — modelled from more than twelve digital signal sources. Morena Baccarin has an estimated audience of 7,216,463 people in United States.

#135among Actor Actress or TV Star in United States#383among Person in United States#421in Movies & TV

The average Morena Baccarin fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rachel McAdams, Sigourney Weaver, Charlie Hunnam, with strongest over-indexing on Rachel McAdams (41.46× the country average).

Demographically, the Morena Baccarin audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Morena Baccarin fan in United States is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Rachel McAdams.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morena Baccarin profile in United States.

Audience size
7.2M
in United States
Gender
37.0%♀
63.0% male
Age
35.2
average years
Country rank
#4894
Person in United States
Fig. 01

Search interest · 12-month trend

+187%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morena Baccarin fans

37.0% are female, 63.0% are male, average age 35.2.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Morena Baccarin audience in United States
MetricValue
Female37.0%
Male63.0%
Average age35.2
Estimated audience size7,216,463
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Morena Baccarin audience in United States
Age bracketShare%
16-1917%
20-2934%
30-3927%
40-4914%
50+8%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Morena Baccarin audience comes from United States.

Worldwide audience distribution share by country for Morena Baccarin
CountryShare
United States41.9%
Brazil9.2%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morena Baccarin audience in United States is strongest.

Fig. 05

Top regions by affinity

Morena Baccarin fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.21×
02Arizona~100K1.14×
03Oklahoma~70K1.12×
04Montana~20K1.12×
05Washington~100K1.11×
06Kansas~50K1.11×
07Wyoming~9K1.11×
08Missouri~100K1.10×
09Colorado~100K1.10×
10New Mexico~30K1.10×
11Nebraska~30K1.10×
12Kentucky~80K1.09×
13Oregon~70K1.09×
14New Hampshire~20K1.08×
15Hawaii~30K1.07×
16Tennessee~100K1.06×
17Iowa~50K1.06×
18Ohio~200K1.05×
19Arkansas~50K1.05×
20West Virginia~30K1.05×
21Maine~20K1.05×
22Minnesota~90K1.04×
23Utah~50K1.04×
24Indiana~100K1.02×
25Wisconsin~90K1.02×
26Alaska~10K1.02×
27Michigan~200K1.01×
28South Carolina~90K1.00×
29Nevada~60K0.99×
30South Dakota~10K0.99×
31Illinois~200K0.98×
32North Dakota~10K0.98×
33Pennsylvania~200K0.97×
34North Carolina~200K0.97×
35Texas~500K0.96×
36Alabama~80K0.96×
37Virginia~100K0.95×
38Connecticut~60K0.95×
39California~600K0.93×
40Florida~400K0.93×
41Massachusetts~100K0.91×
42Rhode Island~20K0.91×
43Delaware~10K0.90×
44New Jersey~100K0.89×
45Louisiana~70K0.88×
46Maryland~90K0.87×
47Mississippi~40K0.87×
48Georgia~200K0.85×
49New York~300K0.82×
50Washington, District of Columbia~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Morena Baccarin, United States
0.59×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morena Baccarin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morena Baccarin audience
#·InterestCategoryAffinity×
01Rob Delaney (comedian)Person142.39×
02Rupert FriendMovies & TV60.16×
03Laemmle TheatresMovies & TV57.27×
04Eiza GonzálezMovies & TV51.73×
05Sigourney WeaverMovies & TV46.96×
06Rachel McAdamsMovies & TV41.46×
07IFC CenterArts & Culture35.78×
08Charlie HunnamMovies & TV34.55×
09South by SouthwestBusiness & Career25.70×
10Cameron DiazMovies & TV24.07×
11Internet Movie DatabaseMovies & TV18.92×
12Jennifer LawrenceMovies & TV18.46×
13Deadline.comNews18.01×
14Anne HathawayMovies & TV18.00×
15Kristen BellMovies & TV17.67×
16Megan FoxMovies & TV17.23×
17Mel GibsonMovies & TV16.64×
18Margot RobbieMovies & TV14.33×
19Sandra BullockMovies & TV13.73×
20Diane KeatonMovies & TV9.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morena Baccarin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morena Baccarin audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
Community OrientationOPEN1.56×
CreativityOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morena Baccarin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
DIY MentalityTHRILL1.07×
IndulgenceJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Morena Baccarin have in United States?

Morena Baccarin has an estimated audience of 7,216,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Morena Baccarin fans?

37.0% of Morena Baccarin fans are female, 63.0% are male, with an average age of 35.2 years.

03

Which brands do Morena Baccarin fans like most?

Morena Baccarin fans show strongest brand affinity for Rachel McAdams (41.46×), Sigourney Weaver (46.96×), and Charlie Hunnam (34.55×) over the country average.

04

Where do Morena Baccarin fans live in United States?

Morena Baccarin fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Morena Baccarin fans also like?

Beyond Morena Baccarin itself, the audience over-indexes on Sigourney Weaver (46.96×), Charlie Hunnam (34.55×), Eiza González (51.73×), and Rob Delaney (comedian) (142.39×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Morena Baccarin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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